Running head: ASSIGNMENT #1 CRAFTING AND EXECUTING STRATEGY Assignment #1 Crafting and Executing Strategy Jet Blue Airways Strayer University BUS599016VA016-1116-001 Strategic Management July 11, 2011 Abstract This paper examines the business strategy of Jet Blue Airways. The paper will also examine strategic elements that provide the organization with a competitive advantage. The company’s competitive strategy and the impact of the trends in the U.S. airline industry will also be
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configurations and each configuration has six components. Operating Core: These are employees who execute the work related to the organization products and services. Strategic Apex: Top-Management workers (Coordinating Directors) responsible for the management of the organization. Middle Line: Directors who link the strategic apex with the operating core. Techno structure: Analyst who design, plan, change or train the operating core. Support Staff: Experts who provide support to the organization
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Chapter 1: The Nature of Strategic Management: We can define Strategic Management as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Strategic Management focuses on integrating management, marketing, finance/accounting, production/operation, research and development (R&D) and computer information systems to achieve organizational success. Strategic management involves strategy development, which is
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order to succeed, to achieve its strategic mission and vision and also to sustain in the industry. According to the continuous transformations by the Air Asia, we can classify it into three main phases which are Phase I (from the year 2001- 2004), Phase II (from the year 2005 to 2008) and Phase III (from the year 2009 to present). For further overview, we narrow down the changes based on the: 1. The company and its marketing 2. The customer relationship management The company is includes how
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company produced, achieving a high level of market penetration, providing a good work environment to their employees and being able to achieve high revenue. Therefore, there is a number of strategic management accounting techniques that can be used by the organization such as just-in-time (JIT), total quality management (TQM), Lifecycle costing and others. One of the method that were used by the company to reduced the cost is target costing. Target costing is a fundamentally different way to look at
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transaction at Winston is gaining the client’s account, whether through a proposal or direct client contact. For Winston, negotiation will be important in not only gaining the initial contract, but during the renewal periods as well. During this phase intergroup conflict may arise as the client may make demands that are unreasonable for the price they are offering to pay. In this instance the best strategy for Winston to employ is integrative negotiations. According to Hellriegel and Slocum, integrative
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starters, mergers and acquisitions are now a normal way of life within the business world. In today's global, competitive environment, mergers are sometimes the only means for long-term survival. In other cases, such as Cisco Systems, mergers are a strategic component for generating long-term growth. Additionally, many entrepreneurs no longer build companies for the long-term; they build companies for the short-term, hoping to sell the company for huge profits. In her book The Art of Merger and Acquisition
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This paper is about the complexity of managing organizations. As theoretical groundwork the book Organising and Managing Work by Tony Watson will be used. The book by Tony Watson covers issues about organizational, managerial and strategic behavior. In particular, the author argues for a critical common sense and the use of philosophical pragmatism (Watson, 2006). He also questions the way work is organized and managed. Finally, the process-relation perspective, a critical perspective of how to think
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a short time, at reasonable cost, and often on existing infrastructure. And they are reaping significant gains in end-user productivity and business efficiency. Enterprises wishing to deploy mobile solutions to the workforce should start with a strategic plan that focuses on what the users need to get their jobs done, the kinds of infrastructure that are already in place and can be leveraged, and how business needs will change over the next few years. This last component of a mobile strategy is particularly
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provides a description about phases in organizational change process and what lead to the failure of Concord bookshop to survive change. An organizational change means introducing a new enterprise resource planning system to co-ordinate and standardize internal process (Spector, 2010). According to Kurt Lewin, there are three phases of organizational change. First one is unfreezing. In this phase, the organization needs to identify the need of change and find solutions. A strategic renewal is needed. Organization
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