Distribution Objectives Objectives: A firm’s distribution objectives will ultimately be highly related—some will enhance each other while others will compete. For example, as we have discussed, more exclusive and higher service distribution will generally entail less intensity and lesser reach. Cost has to be traded off against speed of delivery and intensity (it is much more expensive to have a product available in convenience stores than in supermarkets, for example). Narrow vs. wide reach:
Words: 1347 - Pages: 6
Implementation Summary 5.1 Marketing Strategy 5.2 Distribution Strategy 5.3 Strategic Alliances 5.4 Promotion Strategy 5.5 Pricing Strategy 5.6 Sales Strategy 5.7 Sales Forecast 5.8 Milestones 6.0 Management Summary 6.1 Management Team 6.2 Personnel Plan 7.0 Financial Plan 8.0 Important Assumptions 1.0 Executive Summary Stardom 101 Magazine are an entertainment publication that provides quarterly marketing, internet promotions, newsstand distribution and P and R to our clients
Words: 2676 - Pages: 11
are just some innovations in distribution which create competitive advantage as customers are offered newer, faster, cheaper, safer and easier ways of buying products and services. Without distribution even the best product or service fails. Author Jean-Jacques Lambin believes a marketer has two roles: (1) to organise exchange through distribution and (2) to organise communication. Physical distribution, or Place, must integrate with the other 'P's in the marketing mix. For example, the design
Words: 2483 - Pages: 10
(February 2009) | | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (November 2007) | The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers.Three levels of the environmment are: Micro (internal) environment - ma forces within the company that affect its ability
Words: 1575 - Pages: 7
CHAPTER ONE – Introduction to Marketing Marketing: is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large Marketing Exchange * Exchange: is defined as the mutually beneficial transfer of offerings of value between the buyer and seller. A successful exchange involves: * Two or more parties * All parties must benefit * The exchange must meet
Words: 11641 - Pages: 47
301 11/8/2012 In developing a marketing strategy, the four P's of marketing must be addressed. These are product, price, placement, and promotion. These all work together to help reach maximum potential in a marketing strategy. Product is anything that is marketable. This can be a service, physical item or an idea. It is important to define what the product is in order to define the target market. Without a definite product, no other part of the marketing strategy can be implemented. Price
Words: 555 - Pages: 3
INTERNAL MARKETING AUDIT CHECKLIST Operating Results – by product, customer, geographic region • Sales • Market share • Profit margins • Costs Strategic Issues Analysis • Marketing objectives • Market segmentation • Competitive advantage • Core competences • Positioning • Portfolio analysis Marketing Mix Effectiveness • Product • Price • Promotion • Distribution Marketing Structures
Words: 438 - Pages: 2
3. List and discuss the 4 P’s (marketing mix) The ‘Four P’s’ of the marketing mix are, product, price, promotion and place. All of these parameters are controlled by the marketing managers of each company and are focused upon the target market of a particular company. Product- would be the physical, tangible products and services that are offered by the company. The product in which the company is focusing on promoting and marketing is the main good, which will be focused upon for all of the remaining
Words: 342 - Pages: 2
Peanut Plantation 1. What interactions needed to take place among the marketing, manufacturing, logistics and finance departments? Explain the logistics department’s role in the introduction of the new products. Logistics professionals and other knowledge managers realize, however that in spite of all the hype about the Internet, successful organizations must manage order fulfillment to their customers effectively and efficiently to build and sustain competitive advantage and profitability
Words: 1398 - Pages: 6
THE ROLE OF MARKETING MIX STRATEGY IN DETERMINING CONSUMER PURCHASES DECISION. A CASE STUDY OF GIVANAS NIGERIA LIMITED. BY AJIBODU OLAYEMI OLUGBENGA MATRIC NO. ADP11/12/H/0460 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION, OBAFEMI AWOLOWO UNIVERSITY ILE IFE. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA.) 2013. CERTIFICATION
Words: 15076 - Pages: 61
