and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts and Process; Management of Sales Force Suggested Reading: 1. Marketing Management by Kotler Philip; Publisher: Prentice-Hall of India 2. Marketing Management by Ramaswamy V S and Namakumari; Publisher: S Macmillan India Ltd
Words: 96487 - Pages: 386
PRINCIPLES OF MARKETING NOTES BST 2220 LECTURER: MS CHEGE PRINCIPLES OF MARKETING Marketing is a discipline that identifies customer needs and wants, determines which target markets the organization can serve best and designs appropriate products, services and program to serve these markets. It is a philosophy that guides the entire organization. Marketing aims to create customer-satisfaction profitably through a constant relationship with the target customers and timely production of products
Words: 4617 - Pages: 19
do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Scanner, Course- MKT201; Section- 01 Hasnat Jahan Nira _______________________________ Md. Abul Kalam _________________________________ Md. Abu Bakar Siddique Bhuiyan __________________________
Words: 4010 - Pages: 17
a) INTRODUCTION ACKNOWLEDGEMENT Praise to Allah for six (6) months I undergo my internship that begins on early February this year till end of July, I finally successfully completed my Industrial training report. For the remaining days that I have to continue my training in order to complete my course, I pray to Allah hoping my journey is in His bliss. I also would like to extend my thankfulness to the most precious persons in my life, my father and mother for all their moral support
Words: 2004 - Pages: 9
Human Resource Management Revision week 1 HRM encompasses -Policies - Practices and systems (Influence employees behaviour, attitudes and performance) - 1945-1979 HR focus was on Personnel Management - making sure employees comply with law…conditions - 1980-1990s HR focus was on management of human capital Strategic Human Resource Management (SHRM) - Plans activities for organisations to achieve its goals - To receive ultimate employee performance, they need to be linked
Words: 5530 - Pages: 23
frameworks to assist in strategic decision making in the context of complex environments and competitive dynamics.[2] Strategic management is not static in nature; the models often include a feedback loop to monitor execution and inform the next round of planning.[3][4][5] Harvard Professor Michael Porter identifies three principles underlying strategy: creating a "unique and valuable [market] position", making trade-offs by choosing "what not to do", and creating "fit" by aligning company activities with
Words: 11557 - Pages: 47
Chapter 1 1. Introduction “A highly successful organization is built on the strengths of exceptional people. No matter how much technology and mechanization is developed, no organization could survive and prosper without them”. --- Luszez and Kleiner, 2001 The most important corporate resource over the next few years will be talent: smart, sophisticated business people who are technologically literate, globally astute, and operationally
Words: 16430 - Pages: 66
Unit 4 and 5 Evaluate the purpose of different types of career guidance interviews Evaluate methodologies to explore the career guidance and development needs of clients Corney and Watts (1998) define information and advice as; ‘providing an immediate response to the needs of clients who present an enquiry or reveal a need that requires more than a straightforward information response. Advice is usually limited to helping with the interpretation of information and with meeting needs already
Words: 3368 - Pages: 14
internship period. The internship report contains an overview of the internship company and the activities, tasks and projects that I have worked on during my internship. Writing this report, I also will describe and reflect my learning objects and personal goals that I have set during my internship period. For this opportunity, I thank: Hasan shahid, who is the CEO of petro aviation and my job coach. I want to thank him for giving me the opportunity to follow my internship at his
Words: 11246 - Pages: 45
associate morale and confidence in the company they work for. After all, “human assets (HR associates) are the only ones capable of managing all the other assets (employees) to accomplish organizational goals” (Youssef, C.M. 2012). We’ve learned how HR planning is “the process of managing an organization’s most valuable asset – its people”. HR must ensure there are not too few – or too many – workers; and they must assist managers with employees and jobs so that the organization works harmoniously in reaching
Words: 1888 - Pages: 8
