Industry Analysis PepsiCo Justin Baumgartner Cover Letter: To: Mr. Morgan From: Justin Baumgartner Re: Environmental and Industry Analysis – Alternative Beverage Market Recommendations for PepsiCo’s strategy in Alternative Beverages Date: September 19, 2012 Attached you will find my analysis of the alternative beverage markets in 2009. The analysis includes an assessment of the competition in the alternative beverage market using Michael Porter’s Five Competitive Forces framework
Words: 1785 - Pages: 8
Running Head: COMPETITION, MARKETING MIX, AND PRICING Competittion, Marketing Mix, and Pricing Akeia Torres Strayer University HSA 305 Dr. Angela Smith August 29, 2013 Abstract Page Competition, Marketing Mix, and Pricing goes hand in hand with the services of the healthcare provider i choose. Througout this paper you I'll analyze the competitive environment of health s ervices. You will also see the diferent tools of the marketing mix
Words: 889 - Pages: 4
Five Forces Model Porter’s Five Forces Model was created to act as a framework for industry analysis and business strategy development. Porter singled out five different forces that impact competitive intensity which portrays an image of the overall attractiveness and profitability of a market. To aid in our evaluation of Nestle and its status in the industry, we will apply Porter’s Five Forces Model to the company. Threat of New Entrants The food processing industry is very large and competitive;
Words: 681 - Pages: 3
property, and retail entity including retail, property investment, media placement, lessor of premises to franchisees as well as other third party, and provision of consumer finance. 2.0 PESTEL Analysis A PESTEL analysis assists an organization to evaluate external environment. A PESTEL analysis for Harvey Norman as below: 2.1 Political Firstly, Harvey Norman has benefits from an economic stimulus program by Australia federal government to encourage customer purchasing during a strong
Words: 2218 - Pages: 9
Strategic Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s
Words: 2052 - Pages: 9
sales, R&D, and service. Porter's 5 Forces Model Earlier we discussed Porter's Model. A cost leadership strategy may help to remain profitable even with: rivalry, new entrants, suppliers' power, substitute products, and buyers' power. * Rivalry – Competitors are likely to avoid a price war, since the low cost firm will continue to earn profits after competitors compete away their profits (Airlines). * Customers – Powerful customers that force firms to produce goods/service at
Words: 935 - Pages: 4
the environment of this company. The values of the company are also presented. It is important to identify these values in order to determine the strategic options that the company should address. The paper continues with the Environmental Analysis. This section describes the microenvironment and the macro environment, with the most important components. The internal and external environments are also address. In this case the most important components of the company’s environment are represented
Words: 3755 - Pages: 16
HBR, "How Competitive Forces Shape Strategy." In the years that followed, Michael Porter's explication of the five forces that determine the long-run profitability of any industry has shaped a generation of academic research and business practice. In this article, Porter undertakes a thorough reaffirmation and extension of his classic work of strategy formulation, which includes substantial new sections showing how to put the five forces analysis into practice. The five forces govern the profit structure
Words: 302 - Pages: 2
Strategic Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s
Words: 2024 - Pages: 9
Tools Porter's Five Forces and Profitability M.E. Porter, "How Competitive Forces Shape Strategy", Harvard Business Review, 1980. This diagram has been recreated by LMC. LMC explains Porter's Five Forces and Profitability A business strategy tool designed to analyse a strategic business unit and its relationship with and competition within the industry. Using five key areas affecting profitability, the results give a company insight into its industry attractiveness. The five forces are identified
Words: 2714 - Pages: 11