THE BUSINESS PLAN ROAD MAP TO SUCCESS Exercise Workshop Objectives By the end of this exercise, you should be able to: • Understand the role of the business plan. • List several reasons for developing a business plan. • Identify sources where you can get help in developing a business plan. • Identify the type of information to include in the business plan. • Prepare an outline for a business plan. All SBA programs are provided to the public on a nondiscriminatory basis. www.ebusinesshelpcenter
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times, live narration. As with the invention of celluloid film and projection, the move to sound involved a great deal of technical trial and error, in addition to jostling for patents. In 1910, the richest studio, The Motion Pictures Patents Company, standardized the technological guts of filmmaking; their exclusive patents essentially locked others out of the market. Warner Bros. gambled that talkies would be popular with viewers, by offering the first bit of synchronized speech in The Jazz
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Contents Executive Summary 1 Introduction 2 1. Business Description 3 1.1 Company Overview 3 1.2 Vision 3 1.3 Mission Statement 3 1.4 SMART Objective 4 1.5 Business Philosophy 5 1.6 Production Line 6 2. Strategic Definition 11 Decision 1: E-Business Channel Priorities 11 Decision 2: Market and product development strategies 12 Decision 3: Positioning and Differentiation strategy 13 Decision 4: Business, Services and Revenue Models 14
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Develop a coherent marketing mix for a new product or service Marketing mix Sometimes referred to as the four P’s of Product, Price, promotion and Place, these are the ideas to consider when marketing a product. The marketing mix provides an excellent framework for developing marketing plans. There are four main parts which are: * Product * Price * Promotion * Place Product A product is something that can be accessible to a market to satisfy a want or need. Products include
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Importance of forensic accounting and fraud awareness in Malaysia As a result of recent, highly publicized financial scandals; reported increases in occupational fraud; and heightened concerns over money laundering to support terrorism and racketeering, legislative mandates and public expectations have heightened the necessity to hrther define the auditor's and accountant's responsibility for detecting fraud within organizations. Successful fraud or forensic accounting analyses and findings reported
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Executive Summary Clothing Solutions is established as a sole proprietorship company, is a business providing clothing and accessories to disabled people with head office located in New Delhi. The company sells products which can be used by people who are permanently or temporarily disabled people who are on wheelchair and have other problems like swollen feet. Clothing Solutions markets its product line under the brand name of “Clothing Care” and uses a tag line as "Don’t let your body stop
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extend to social contexts beyond the traditional business domain. Critically analyse the purpose, implementation, advantages and disadvantages of brand extension. Illustrate your argument with at least two practical examples of brand extension. Companies must carefully manage their brands. First, the brand’s positioning must be continuously communicated to consumers. Major brand marketers often spend huge amounts on advertising to create brand awareness and to build preference and loyalty. For examples
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the lowlands. Johnstown then had five-story buildings on Main, up-to-date stores, opera house, a night school, a library, a remarkable number of churches, and several large, handsome houses, most of them owned by the high ranking men of the Iron Company. Life in the town was comparatively simple with few pleasures and a great deal of hard work. After a week of hard work, on Sundays, families wore their best clothes and went for a walk out in one of their neighboring boroughs wanting to be seen and
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Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics. Because most companies have limited resources, few companies can pursue all of the segments identified for the company to pursue. Market targeting is selecting one or more of the segments identified for the company to pursue. Because many companies have adopted the marketing concept, the marketplace is filled with many products and services claiming to satisfy consumer needs. Positioning
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Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics. Because most companies have limited resources, few companies can pursue all of the segments identified for the company to pursue. Market targeting is selecting one or more of the segments identified for the company to pursue. Because many companies have adopted the marketing concept, the marketplace is filled with many products and services claiming to satisfy consumer needs. Positioning
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