LISTING 1. Restructuring of Human Resources 2. Improve network and fare structure 3. Joint global airline alliance 4. Fuel Hedging EVALUATION 1. Restructuring of Human Resources Based on this case, the CEO of Malaysia Airlines (MAS) Dato Idris Jala has announced a drastic restructuring of human resources. It is being restructured by terminating the staff of Malaysia Airlines (MAS). As we all know, MAS is considered as a big company and the number of staff in MAS is quite a large number
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the line is A) 3. B) 4. C) 12. D) 48. 4) Suppose that your tuition to attend college is $16,000 per year and you spend $6,000 per year on room and board. If you were working full time, you could earn $20,000 per year. What is your opportunity cost of attending college for one year? A) $22,000 B) $26,000 C) $36,000 D) $42,000 5) The principle of diminishing returns implies that as one input increases while the other inputs are held fixed, output A) increases at an increasing rate. B)
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to open an online cookbook business. After researching different costs my business could have; I came up with a few figures for my fixed costs and variable costs. My fixed costs include technology, equipment, and overhead. Overhead expenses include accounting fees, advertising, insurance, legal fees, rent, repairs, supplies, taxes, telephone bills, and utilities. Technology would include web design and maintenance. My variable costs include postage & handling, inventory of cookbooks and miscellaneous
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Date: Compare strategies between Air Canada vs. WestJet Introduction These report focuses on comparing the strategies between air Canada and WestJet. It does this by first discussing a brief background of the airlines together with their objectives. In addition, the paper goes a mile further to discuss how the two airlines carry out their market research and also the marketing tools they apply. Furthermore, it also gives an opinion on whether their strategies are in line with their
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Southwest Airlines Case Study Southwest Airlines (“Southwest”) and began in 1971 and was founded by Rollin King and Herb Kelleher, servicing Dallas, Houston and San Antonio. Southwest keeps things simple and consistent, which drives costs down, maximizes productive assets and helps manage customer expectations. Southwest is a low-cost air carrier that offers nearly 3,400 flights per day to 72 cities in 37 states. Southwest’s tangible resources include financial resource, physical resource and
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Executive Summary IT is one of the major enablers of AirAsia’s successful low cost business model. Based on the environmental scanning performed, the demand for Low Cost Carrier (LCC) is expected to expand rapidly attracting more players to join the market thus increasing the degree of rivalry within the industry. In responding to this condition, it is imperative for AirAsia to continuously identify new sources of cost advantage so that it can provide the lowest possible price to the price sensitive
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What affect has and what is the future of airline industry To begin with the purpose of the particular essay will intend to give an explanation about the Porter's five forces. However the discourse will focus on the sixth force and what affect has. The first part of the discussion will be analysed and supported by arguments about the meaning of Porter's five forces. Nevertheless examples for the five forces will mentioned in order to support and take thesis in the particular analysis. However
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OVERVIEW OF THE CASE In 2002 Delta airlines faced the unfortunate realization that the competition from low cost carriers like Southwest and JetBlue was becoming a serious problem. Even though Delta had been looking at this problem for a long period of time, the business model of Delta Airlines was organized by function and their solutions generally focused on individual aspects of the firm. For example, the marketing department provided marketing ideas, the customer service department offered customer
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have to be hot, the motel rooms exactly where the sleepy travelers want them, and the airline seats empty when the customers want to fly. Balancing the supply and demand sides of a service industry is not easy, and whether a manager does it well or not will, this author writes, make all the difference. In this rundown of the juggling feat service managers perform, the author discusses the two basic strategies—‘‘chase demand’’ and ‘‘level capacity’’— available to most service companies. He goes
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Introduction:- Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers
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