OSS Technologies has grown steadily, building a customer base of 24 telecom operators for its software. In 2002, encouraged by the potential of the billing software market opportunity, OSS Technologies decided to pursue a more aggressive expansion strategy, appointing an experienced and credible executive management team to unleash the potential of the OSS Technologies Indian business. Corresponding with the placement of the executive management team, OSS Technologies was created. OSS Technologies
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structure is known to follow the strategy adopted by the organization which in turn is influenced by the ideology that the organization follows. This paper attempts to examine how the ideological structure of organizations and alternative structures of control affect different organizational interests and outputs. Two propositions are identified; the first is Organizational ideology, politics, strategy and structure have significant impacts on the NGO’s strategy formulation and implementation and
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THE CHANGING ROLE OF MARKETING IN THE CORPORATION Frederick E. Webster, Jr. For the past two decades, some subtle changes in the concept and practice of marketing have been fundamentally reshaping the field. Many of these changes have been initiated by industry, in the form of new organizational types, without explicit concern for their underlying theoretical explanation or justification. On the academic side, prophetic voices have been speaking (Arndt 1979, 1981, 1983; Thorelli 1986; Van de
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com European Journal of Marketing 33,9/10 926 Received August 1997 Revised January 1998 A broadened conception of internal marketing BNFL Corporate Communications Unit, University of Salford, Manchester, UK, and Manchester School of Management, UMIST, Manchester, UK Keywords Internal marketing, Employee communications, Marketing theory, Case studies, Literature review Abstract Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management
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Organizational design of Internet University 1. introduction This project is to create an organization of Internet University without central back office and describe the contents in designing the organization. Chapter 1 will provide the definition of the organization, moreover briefly illustrate the type of this organization and growing challenges, plus the reasonable solutions. The organizational strategy and structure will be mentioned concisely as well, but details of them will be respectively
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Strategic Marketing Planning SOUTH WEST ARTS MARKETING APRIL 2002 STRATEGIC MARKETING PLANNING Introduction Strategic Marketing Planning is one of a series of publications produced by South West Arts Marketing for South West Arts and Bristol City Council. The guides are intended as an introduction to arts marketing and as a practical guide for artists and organisations working with very limited resources. Further information and advice on any of the topics covered in this guide or any other issue
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To determine the status of brand awareness and brand loyalty in order to conclude about brand equity. ➢ To learn about the brand attributes and their preferences in MAK. 1.4 Scope of the Study: ➢ This project gives me great exposure to the Lubes market because it includes product knowledge and awareness of MAK product. ➢ This research study is useful for MAK to understand the expectations and requirements of Customers as well as dealer development
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Contingency-based research has a long tradition in the study of management control systems (MCS). Researchers have attempted to explain the effectiveness of MCS by examining designs that best suit the nature of the environment, technology, size, structure, strategy and national culture. In recent years, contingency-based research has maintained its popularity with studies including these variables but redefining them in contemporary terms. This paper provides a critical review of findings from contingency-based
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clubs, retailers, restaurants, and college campuses across the country had stopped selling Coca-Cola 3 and only six weeks into his new role as CEO, Gupta was embroiled in a crisis that threatened the momentum gained from a highly successful two-year marketing campaign that had given Coca-Cola market leadership over Pepsi. On August 5th, The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization
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society, the question of rural development comes automatically. It has been accorded the highest priority in our development strategy. It aims at qualitative change in the life pattern of our people. Definition of Rural Development: Rural development is the betterment in the totality of life for rural people. According to World Bank (2006), “Rural development is a strategy designed to improve the economic and social life of a specific group of people-the rural poor.” The Objectives of Rural
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