Task 2 Internal Audit I shall perform a marketing audit on Blackberry; this involves both an internal and external examination of the company. A marketing audit can be used to identify both the strengths and weaknesses of a business and how it is affecting their ability to meet their overall aims and objectives. An internal audit is broken down into 5 main categories, these include: Resources- The resources of a business can include their Technical resources, financial resource, their organisational
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I. Introduction: The assignment calls to analyze the decision making process of consumers while they purchase a certain product or a service using the principles of consumer behaviour. I have chosen to analyze the making process of consumers while they purchase a mobile device. The brand under study is Karbonn mobiles. In order to better analyze a consumers buying behaviour I will be working under two assumptions through the assignment. One – the consumer is an under-graduation student with low
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used. . Handset and OS vendors: Currently, most top smartphone vendors have launched their own application stores. Examples include Nokia’s Ovi Store, RIM’s BlackBerry App World, Palm’s App Catalog, Google’s Android Market, Microsoft Windows Marketplace for Mobile (WMM), and Samsung’s Mobile Innovator. Mobile carriers: Examples include China Mobile’s Mobile Market, China Telecom’s AppMarket, and Shanghai Unicom’s Wo-Store HIGHLIGHTS Most smartphone and OS vendors are becoming involved in the application
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1. Introduction There is this saying that states “nothing is permanent in this world except change.” According to (Kanellis 2005) in this age where technology is advance and is still rapidly improving, change happen every day. Changes can be viewed from two different points, the first point would be that of the people that are making the changes, while the second point would be that of the people that are experiencing the changes (Prosci 2004). To cope with these changes, people especially those
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What are the main issues of the Battle? Apple is trying to protect its patent. “A patent is a set of exclusive rights granted by the government,”(piperpat.com) usually for a new invention/product. Apple have many patents, however they cannot protect them all as there is a constant change and upgrade in technology that only specific new features can be protected such as their ‘pinch and stretch’. Apple won a court battle after suing Samsung for “$1.05billion due to patent infringement.”(Opinion
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The smartphone rage is catching up in the country, especially in urban India, says a survey conducted by Nielsen Informate Mobile Insights. There are 27 million smartphone users in urban India – a total of 9 per cent of the entire mobile user base in the urban demography. India is considered to be one of the fastest growing mobile markets with around 900 million mobile phone users, according to TRAI estimates. The country’s mobile handset market witnessed 6 per cent growth in the first quarter
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of 1996-2001! But in 2007 something happened, smartphones were introduced on the mobile phone markets, and Nokia being a market leader in the mobile phone market was caught sleeping. Nokia has since then struggled to be a part of the fast growing smartphone market, but efforts have been fruitless leaving Nokia with a decrease of smart phone sales of 25% between 2010 and 2011, and inJune 2011 Nokia was overtaken by Apple as the world's biggest smartphone maker by volume. Why: 2. General evaluation:
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have mobile phones. More and more people now switch from normal phones to Internetenabled smart phones whose performance is as high as that of a computer. How the smartphone developed Although devices combining telephony and computing were conceptualized as early as 1973 and were offered for sale beginning in 1994, the term "smartphone" did not appear until 1997, when Ericsson described its GS 88 "Penelope" concept as a "Smart Phone". The first cellular phone to incorporate PDA features was an IBM
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Ken Kwong-Kay Wong (2011, Pg. 1) states “On February 11, 2011, Stephen Elop, the new CEO who had been at the helm of Nokia for only five months, announced a new mobile strategy to adopt Microsoft’s new but unproven Windows Phone as its primary smartphone operating system”. The market didn’t care for this too much. This was a system that had not been proven to be worthy yet. The share price for stock took a 14 cents per share dive. Key Issues Although, Nokia was doing good, this market was
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Management Summary Samsung wants to introduce a new line of mp4 players. This plan is a detailed analysis on how Samsung can best introduce this product in The Netherlands as well as in Germany. First there is internal analysis of Samsung than external analysis will follow, which will focus on the Netherlands and Germany. Samsung wants to introduce this product in an already very competitive market, the MID market (Mobile internet device). One of the main competitors of Samsung, Apple, is already
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