...and regulations that can alter business practices in such a way that it produces negative results for a company. The challenge is finding the right international market to diversify in that will produce positive results and formulating a strategic plan to conduct business practices that cater to the particular international environment in accordance with their rules, regulations and procedures. As we study Handspring now known as Palm, we find that they have exploited opportunities in several international markets. Palm, a market leader in Palm OS handhelds operates in North America, Asia Pacific, Europe, Africa, Latin America, and the Middle East. According to market research, Palm holds more than 38 percent market- share of the world wide hand held market. Details from a report from the Inquirer claim it is the first handheld vendor to reach record breaking sales in Europe. Palm has shipped twice as many handhelds in Europe as its nearest competitor HP. (palm info center, Ryan Gaurva). Based on the history...
Words: 557 - Pages: 3
...Sony Next Generation Portable (NGP) 2011/4/13 BUS 343 EXECUTIVE SUMMARY Recognized as the global leader and responsible for the progress of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) distributes and markets the PlayStation game console, PS2 computer entertainment system, the PSP handheld entertainment system and the PS3 system. Headquartered in Tokyo, Japan, SCEI is an independent unit of business of Sony Corporation, which was founded in 1946 (Sony Corporation, 2011). SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc. (SCEA) and Sony Computer Entertainment Europe Ltd. (SCEE) develops, publishes and distributes software. It also manages the third party licensing program for these platforms in the respective markets worldwide. The SWOT Analysis examines the internal and external environment that Sony is facing. According to Appendix exhibit C, the market share of Sony’s gaming industry has decreased by 9% after the maturity of Apple’s iPhone. Also, Nintendo has launched its latest product, 3DS. It is necessary for Sony to evaluate these competitors, so we can find the factors that contribute to the decrease. We have come up with two major marketing objectives: increase product awareness and increase market share while still maintain profitable. Through segmentation, we can better identify and group our potential customers. Since consumers have different wants and needs, by segmenting the market...
Words: 3409 - Pages: 14
...| 2014 | | Class: SSC101 NGUYEN THANH TUAN Roll Number: GH12106SSC Individual Assignment 2 5/31/14 | [Topic: Prepare a report identifying and explaining the success factors of recent mobile games: Flappy bird and 2048] | | Table of Contents EXECUTIVE SUMMARY 3 I. INTRODUCTION 3 1. About Flappy Bird 3 2. About game 2048 5 II. SUCCESSFUL FACTORS OF TWO ADDICTIVE RECENT MOBILE GAMES 6 1. The successful factors of Flappy Bird 6 2. The reason behind the 2048’s success 6 III. CONCLUSION 7 REFERENCES 8 EXECUTIVE SUMMARY Nowadays, lots of types of mobile games have developed in the market; however, this report will on identifying and explaining key successful components of these two new mobile games cause much attention when they appear, those are Flappy Bird and 2048. From the success that we can educe lessons for themselves. I. INTRODUCTION 1. About Flappy Bird Flappy Bird is a mobile game actually launched in May of 2013, developed by Vietnam-based developer Nguyen Ha Dong and published by GEARS Studio, a small, independent game developer also based in Vietnam. The game has a side-scrolling format and the player controls a bird, attempting to fly between rows of green pipes without coming into contact with them (Wiki information). Originally released on the App Store since 5/2013. By the end of the month 1/2014, Bird started flappy fever charts and lead free app for both IOS and Android platforms in the United States. According to figures from...
Words: 1183 - Pages: 5
...Abandoning Innovation in Emerging Industries* Rajshree Agarwal College of Business University of Illinois at Urbana-Champaign 350 Wohlers Hall, 1206 S. Sixth Street Champaign, IL 61822 Voice: (217) 265-5513 agarwalr@uiuc.edu Barry L. Bayus Kenan-Flagler Business School University of North Carolina CB 3490 Chapel Hill, NC 27599 Voice: (919) 962-3210 Barry_Bayus@UNC.edu Mary Tripsas Harvard Business School Soldiers Field Road Boston, MA 02163 Voice: (617) 495-8407 mtripsas@hbs.edu Preliminary Draft September, 2005 All authors contributed equally and are listed in alphabetical order. The paper has benefited from comments made by seminar participants at the Harvard Business School. All remaining errors are ours. * Abandoning Innovation in Emerging Industries Abstract Existing models of industry evolution describe a smooth pattern of emergence over time in which the number of firms in an industry increases, hits a peak, decreases as a result of a shakeout, and then stabilizes as the industry reaches maturity. Although this model has been well-accepted and the basic empirical finding holds true across a range of industries, we propose that the finding is not as robust as is generally assumed. We introduce an alternative pattern of evolution in which, during the emergent stage, an industry experiences a sharp decrease in the number of firms – a “mini shakeout” – before increasing again, reaching a final peak and undergoing a major shakeout as described in the extant literature...
Words: 12590 - Pages: 51
...Digital Chocolate has the competency and necessary resources to succeed in the mobile gaming industry. CEO and founder Trip Hawkins has an extensive background with over 30 years of experience in the gaming and mobile phone industry. Hawkins is also a graduate from Stanford University and has marketing experience that he gained while at Apple Computer. As an entrepreneur, he had the capability of identifying opportunities and transforming it into a success. As with Digital Chocolate, Hawkins was able to recognize that computers would be the perfect fit for a gaming platform. There is no doubt that his business background makes him the right fit for the mobile gaming industry. Digital Chocolate possesses a multi-cultural and international organizational structure. Its structure is split between creativity/innovation and operations, with a focus on cost reduction and increased profits. Although the company has an entrepreneurial culture and embraces creativity, evidence proves differently. In 2005, Hawkins stated, “About 50% of senior managers were not working out, primarily due to personality issues. In a company like ours, everyone has to play on the same team in order to win. If we have too many solo flyers, the company will not succeed.” With a statement like this one, it is easy to assume that as the company grows, it will face many issues when attempting to add additional team members. The organization’s culture will be stunt, thus, preventing potential talent from evolving...
Words: 518 - Pages: 3
...Riordan Manufacturing SR-rm-012 Final Project BSA/310 – Business Systems Company Background Information Owned by a Fortune 1000 enterprise Riordan Manufacturing is one of the leading global plastics manufacturer with a projected annual earnings of $46 million. Since the company’s inception in 1991, Riordan Manufacturing expanded and acquired a manufacturing plant in Pontiac, MI and another manufacturing plant in Albany, GA, its headquarters is house in San Jose, CA. They have also created a joint venture with the People’s Republic of China. This organization focuses on being Six Sigma, exceeding ISO 9000 standards, and continues to maintain an edge in Research & Development along with being the leader in industry trends. Finance and Accounting (F&A) Systems There are approximately 12 components to the F & A Systems: General Ledger, Accounts Payable, Accounts Receivable, Order Entry, Procurement, Sales and Purchasing History, Invoicing and Shipping, Payroll, Financial Reporting, EDI, Bar Code Reading and EDSS (Executive Decision Support System). Not all locations however have all the 12 components mentioned, EDI, Bar Code Reading and EDSS is only available in the San Jose office. In addition, the three entities are not compatible with each other as each three F & A systems has purchased software from three different vendors. The following table will outline a breakdown of current systems within the three United States offices. Vendor License Current Setup Language ...
Words: 1270 - Pages: 6
...As we can see, on the calculations; the company has chosen labour hours for the allocation base. But when we do the calculations with the machine hours with the allocation base, we face with a huge difference and moreover see a lower total cost, which make high the profit. Making profit higher will be a good thing, so the company should choose the machine hours for their allocation base and calculations. In addition; because of the technology improvement and automation; machinery will be more usable and effective. Moreover, because the machines will be heterogenous, we will then need different number of labor for each. Some of them is highly-automated whereas some of them is low-automated. So, again we understand that machine hours will be a better allocation base then labour hours. Labour hours Machine hours Standard products (high volume) 2500 3500 Specialised products (low volume) 1500 3000 Total 4000 6500 Difference Budgeted labour rate 42,5 279500/6500=43 -0,5 Budgeted overhead burden 149,825 599300/6500=92,2 57,625 Total Cost 192,325 135,2 57,125 2) As known, the most commonly used allocation base in traditional costing is direct labor hours. We can also see this in the case. But at this point, we may face with some problems such that in this process overhead is increasing while direct labor is decreasing. There is an 1800$ increase whereas 46% increase in the overheads dramatically. Moreover, we see a variance and complexity in the production process...
Words: 444 - Pages: 2
...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Steel Industries of Bangladesh In: Business and Management Steel Industries of Bangladesh STEEL INDUSTRIES OF BANGLADESH REPORT ON FOCUS The report “Bangladesh on its way of becoming self sufficient in rod production, export is also a possibility” by Shuvankar karmakar, that was analyzed here, was published in the Daily Prothom Alo, on 17th November, 2012. BACKGROUND Bangladesh Steel industry is emerging as one of the major industrial sectors of the country. It consists of small up to the largest scale of steel melting and re-rolling factories across the country that mostly produce deformed bar rod of different grade (40, 60, 500), angel, channel and coil for the construction industry. Though the history of Steel Industry is not older one but it can make a glorious future. Before 1971 Bangladesh did not have any steel mill and even after the liberation there were only a few steel factories in the country. In 1990s the actual development began in this sector through a revolution. During that period the building constructing agencies or developer companies came forward to build modern infrastructure. Then with the increasing demand, new investors started investing in steel or rod production. In 2012 we have almost 400 mills across the country including Dhaka, Chittagong...
Words: 253 - Pages: 2
...Factor conditions are human resources, physical resources, knowledge resources, capital resources and infrastructure. Specialized resources are often specific for an industry and important for its competitiveness. Specific resources can be created to compensate for factor disadvantages. Demand conditions in the home market can help companies create a competitive advantage, when sophisticated home market buyers pressure firms to innovate faster and to create more advanced products than those of competitors. Related and supporting industries can produce inputs which are important for innovation and internationalization. These industries provide cost-effective inputs, but they also participate in the upgrading process, thus stimulating other companies in the chain to innovate.[2] Firm strategy, structure and rivalry constitute the fourth determinant of competitiveness. The way in which companies are created, set goals and are managed is important for success. But the presence of intense rivalry in the home base is also important; it creates pressure to innovate in order to upgrade competitiveness. Government can influence each of the above four determinants of competitiveness. Clearly government can influence the supply conditions of key production factors, demand conditions in the home market, and competition between firms. Government interventions can occur at local, regional, national or supranational level. Chance events are occurrences that are outside of control of a firm....
Words: 411 - Pages: 2
...Metcalf & Associates Significantly Impacts Worthington Industries Bottom Line by Facilitating Successful ERP Transition by Maureen Metcalf Company Profile ‘One of the Most Admired Companies’ in its industry per Fortune magazine, Worthington Industries, founded in 1955, grew from humble beginnings to a multi-billion dollar metal processing company. Today, the firm employs 8,000 people in 67 facilities throughout 11 countries. The company’s success is credited to its customer-centered philosophy, based on the Golden Rule. This philosophy, in addition to an unwavering commitment to the customer, and one of the strongest employee/employer partnerships in American industry serve as the company’s foundation. Challenge and Vision With the continuing growth and diversification of Worthington Industries, inventories naturally grew as well. As with many manufacturing firms, inventory has a significant impact on revenue and cash flow. Maintaining inventories larger than necessary negatively impacts the bottom line. Thus, the firm wanted to gain better insight into their inventories and processes and increase their supply chain informationto a higher level of detail. The company had a vision of further improving the level of customer service, while using less working capital and inventory. In order to achieve this goal, every process that impacted supply chain management and inventory needed to be closely evaluated. Surfacing every issue that could be preventing the firm from providing...
Words: 325 - Pages: 2
...agenda that includes promoting the company brand. ("What Is Strategic Communications?”, 2011) Case Study: “The Power of Rewards at Industry International” The case study “The Power of Rewards at Industry International” located in chapter three of Strategic Organizational Communication in a Global Economy describes a manufacturing company. The company has a rewards system used to compensate employees but that system is in jeopardy of being eliminated due to economic challenges. The case study describes the situation, the challenges the employees and the company face, and the methods the employees are considering to resolve the issue to their satisfaction. The Organizational Structure The organizational structure of the flow of information with a company can be either centralized or decentralized. Centralized information flow means all decision making and power is reserved to central points within the company. ("Centralization And Decentralization", 2013) In a centralized company information is often altered by the time it reaches the lower ranking employees. Decentralizing the information flow is the exact opposite of centralized. In a company that is decentralized information flow is distributed equally through the company resulting in faster decision making and less alterations. The organizational structure of Industry International. Industry International is a decentralized company. Although decisions are made by a board of directors and information is not shared with...
Words: 747 - Pages: 3
...Executive Summary Mr. Li has an opportunity with Unicon to direct it in a new, and focused direction. With its competitive advantage it has established with the Hong Kong Housing Authority (HKHA). I recommend pursuing the blanket approval process with HKHA. These efficiencies could prove beneficial for both parties as this will greatly reduce lead time and costs. Façade and slabs are the growing trends in the industry and will allow Unicon to take advantage of the cost savings that come with it. * No longer a need for engineered documents, saving on time and engineering costs. * Job security * Operational efficiencies * Holding inventory * Reduced lead times * Product standardization The tradeoffs that are implied with this move is worth the risk of this approval process. There is potential for savings upwards to HK150,000 per block. An approximate saving of over 1 million based upon the 179 blocks per year projection from the HKHA. Once this approval is agreed upon and the contracts awarded. I recommend a detail review of Unicon current product lines and completely outsourcing the stair production line. After a 6th month time, I recommend we review our production efficiencies and look into expanding our production facility as our three remaining products are now made-to-stock. Issue Identification Concrete Construction Market: • Precast Concrete Products sold to General Contractors in Hong Kong • 2 Options for building, Traditional Method...
Words: 1754 - Pages: 8
...Airbus vs. Boeing Airbus and Boeing both compete in the highly competitive industry of manufacturing commercial aircraft. Over the years they have each controlled the market at differing times due to competitive advantages – an ability to create value through a company’s strategies and operations that its competitors cannot (ref – Strategic Management textbook , pg 22) Boeing, formed in 1916 by William Boeing and George Westervelt, dominated the industry until the 1970’s, when Airbus was organized through a collaboration between Britain, France and West Germany. Airbus began manufacturing the A-300 series which enabled them to capture 10% of the market share by 1975 (ref article), no small feat considering they were competing against the giant Boeing. Airbus’s ability to compete with Boeing and gain market share will be analyzed using the following business models: PESTEL Analysis, SWOT Analysis, Porter’s Five Forces, VRINE Analysis and Porter’s Model of Competitive Advantage. PESTEL ANALYSIS Political – Airbus was a product of a merger between three European countries; Britain, France and West Germany. In the 1970’s the political climates of all three were relatively stable. The three countries worked together in order to compete with the US. They did have to adhere to international trading policies and agreements (NAFTA, GATT). Economic – As they were competing largely in the US market, Airbus needed to constantly...
Words: 874 - Pages: 4
...CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY The ultimate aim of most developing countries in general is to industrialize. The reason for this are obvious. First, there is relationship between the degree of industrialization and the level of development. Secondly, the developed countries of the world are basically industrial countries. The higher the level of industrialization the higher the level of national income, standard of living and economic development. Prior to the discovery of crude oil in commercial quantum in Nigeria, agricultural primary produce has been the major sources through which Nigeria generate foreign exchange. Therefore, Nigeria constituted one major agrarian country in Africa. However, at the attainment of independence in 1960, the various governments took interest in industrialization. This can be noticed through series of development plan adopted by the succeeding government in Nigeria over the years. Though without keen interest, except till the nineteen – seventies. The need arose to adopt an import substitution industrialization policy to reduce the heavy dependence on the external sector for the supply of manufactured products, capital goods and equipment. Nigeria government in a bid to industrialize created some industrial incentive policy to encourage foreign investors to invest in Nigeria industrial sector. That is, foreign entrepreneurs were technically and strategically invite to champion Nigeria industrialization because of the...
Words: 993 - Pages: 4
...Overview of real estate industry The real estate industry is one of the fastest growing industries in our economy, with a Compound Annual Growth Rate of approximately 30%..A US$ 16 billion industry at present, it is expected to touch US$ 60 billion in the next five years. The sustainability of growth in the real estate industry has its roots in strong demand fundamentals: a. Rapid expansion of the IT/ ITES and business outsourcing industry b. Rising demand in the residential sector, encouraged by rapidly increasing income levels; c. Acceptance of shopping malls as “one stop destinations” for consumers; and d. Growing popularity of Special Economics Zones as preferred destinations for both manufacturing and service industries. Ansal api Ansal Properties and Infrastructure Limited (APIL), promoted by the Delhi based Ansal Group, is one of the prominent real estate developers in Northern India. The Group, headed by brothers Sushil and Deepak Ansal, is engaged in developing integrated townships, IT cities and commercial and residential complexes. Ansal Group has been a major player in the real state sector in the country since 1967. It is now regarded as one of the top most real state group in the country. Sobha Developers Ltd. (SDL) formerly Sobha Developers Private Limited It is an Indian multinational real estate developer headquartered in Bangalore, India and engaged in the business of construction, development, sale, management and operation of all or any...
Words: 1808 - Pages: 8
