IN DURABLES- PASSENGER CARS For the Consumer Behaviour project, we have surveyed 41 (27 male and 14 female) people to understand the buying decision process of the customers while purchasing cars. The objective of the study is to collate the data collected and to analyse the results to understand the buying behaviour of the customer’s and thereby formulate the marketing policies for our new brand in passenger cars product segment. Objective: To launch Honda’s diesel car CONSUMER BUYING PROCESS:
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Business Model and Strategic Plan Part I: Lear Corporation BUS/475 December 7, 2015 Business Model and Strategic Plan Part I: Lear Corporation Lear Corporation is a huge company within the industry it is operating. Lear Corporation started its existence almost a century ago, in the year 1917 as American Metal Products, and it continued its development throughout the time by making several acquisitions and going public in 1994. Lear Corporation strives to respond to the changing needs of the
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the manufacture, assembly and distribution of cars around the world. The company uses an efficient management style which has been one of the reasons for the firm’s good performance. Many significant factors have made the company achieve the niche of market leader. The market structure the company operates in cannot be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy
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Introduction Topic – Elasticity of Demand Demand for Cars based on the Fuel Type and the Interest Rates offered by Financial Institutions. Under Professor Pratap Mohanty By Group 4 EPGDIM (2012-14) Nupur Kinger (41) Rachit Luthra (46)
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Asian Journal of Marketing & Management Research Vol.2 Issue 3-4, March-April 2013, ISSN 2279-0667 A STUDY OF SMALL CAR CONSUMER PREFERENCE IN PUNE CITY Mrs. Beena John*; Dr. S. Pragadeeswaran** *Research Scholar, MS University, Tirunelveli, India. **Deputy Controller of Exams, Annamalai University, Annamalai Nagar, Tamil Nadu, India. ABSTRACT Indian Automobile small car business is influenced by the presence of many national and multi-national manufactures after liberalization in 1991
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significant competitor. Customers are loyal to one particular brand and that diminishes the customer base for new entrants. Unless the company already has the internal structure of a big automotive manufacturing company then it is very difficult for them to enter this particular industry. Not only are start-up costs very high, but there are significant costs in the design and manufacturing of cars. Product differentiation is also another major factor, since many companies have had to rely on their unique
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APJRBM Volume 1, Issue 3 (December, 2010) ISSN 2229-4104 CONSUMER PERCEPTIONS AND BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO CAR OWNERS IN NAMAKKAL DISTRICT Dr. S. SUBADRA, Assistant Professor in Management Sciences S. N. S. College of Engineering Coimbatore. Pin Code – 641 107. Tamil Nadu State, India. Dr. K. M. MURUGESAN, Assistant Professor in Business Administration Alagappa Government Arts College Karaikudi. Pin Code – 630 003. Tamil Nadu State. Dr. R. GANAPATHI, Assistant
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rich or too thin”. As well-known Tata Motors’ (TTM) disappointing experience with the Nano, the $2,000 small size car it introduced with huge publicity in 2008, it is clear a car can be too cheap—at least for consumers who don’t want to be recognized with a low-end car. Ratan Tata, the chairperson of parent Tata Group, announced headlines a decade ago when he ordered up a “people’s car” which will appeal to Indian families who earlier can only own a scooter for travel. But Tata Motors has sold just
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Bringing in the New 1. Analyze the buyer decision process of a traditional Porsche customer. A typical Porsche customer does not go through the traditional buyer decision steps. “The five steps include; need recognition, information search, and evaluation of alternatives, purchase decision, and postpurchase behavior” (Kotler & Armstrong, 2014). These customers skip most of the 5 stages and jump right into the purchase decision. Although these individuals might make a purchase off of brand
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leader in the used car industry. However complications have emerged as a result of duplicators attempting to copy their “no hassle offers” in the highly competitive used car market. Therefore, CarMax’s primary concern is staying ahead of the competition and eliminating threats from potential future disruptions from competitors. Therefore the key question we will try to answer in this analysis of the CarMax case is, can CarMax continue to grow successfully given the threat of new competitors entering
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