1. What is innovative about Zara? What are the major differences in Zara’s supply chain when compared with that of M&S? Zara focuses on constant variety of product offerings to the public. Its goal is to always have new items available on its stores, with limited simultaneous SKU variation and very short shelf life. It focuses on young buyers, who are looking for inexpensive, yet fashionable, clothes. This segment has little concern about quality, but places high value on good looks and in-store
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The CrossFit Level 1 Training Guide is a collection of CrossFit Journal articles written since 2002 primarily by CrossFit CEO and founder Coach Greg Glassman (“Coach Glassman”) on the foundational movements and methodology of CrossFit. The Level 1 Certificate Course is CrossFit’s cornerstone seminar, which has allowed thousands to begin their careers as CrossFit Trainers. This Guide is designed to be used in conjunction with the Level 1 Course to develop the participant’s knowledge and trainer
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Competitive Profile …………………………………………………………………….. p.4 3.0 Message Review ………………………………………………………………………. p.5 4.0 Channel Review ……………………………………………………………………….. p.6 5.0 Campaign Development ………………………………………………………………. p.8 6.0 Media Strategy …………………………………………………………………………. p.9 Students must select a topic from the list of brands below: Assignment Topics McDonald's www.mcdonalds.com.au/ Kentucky Fried Chicken www.kfc.com.au Apple - iPhone 6 www.apple.com/au/iphone-‐6/
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Test three will have 75 questions and will cover all the information we discussed in class, covered on PowerPoint slides and the readings from chapters 15, 17, 18, 20 of your textbook. This study guide is not intended to be completely comprehensive, replace reading the book, or is it a substitute for class meetings; it is purely an adjunct document. Note: The intended purpose of this study guide is to serve as a learning aid for individual use by students enrolled in MKTG305. As the instructor
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relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries to buy the product) or a pull strategy (where the role of the sales force may be limited to supporting retailers and providing after-sales service). What are the main roles of the sales force? Kotler describes six main activities of a sales force:
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The Future of the Automobile Industry Diala Albirini, Karen DuBois, Missy Habig, Craig Naugle The Future of the Automobile Industry Industry Scope When we first started organizing our thoughts on what to focus on within the automobile industry we found ourselves drawn to the population size and safety features (safety for individuals and for environment). We stimulated our strategic thinking by asking the following questions: What will the automobile industry at large look like in 2025? What
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In the business cycle of a capitalistic economy, the driving force is the relationship between consumers and producers. A healthy relationship equates to growth, but it takes a lot of hard work and coordination. No one knows this better than Chick-Fil-A, Inc. They took a chicken sandwich and made it into a multi-billion dollar enterprise without losing sight of their core values. You can see the Chick-Fil-A cows everywhere – in TV commercials, hanging off of billboards, like them on Facebook, have
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-ie. Feedback between actual and budget is essential part of it. * * Strategy * -the focal point of a co’s strategy should be its target customers. * Customer Value propositions * Customer Intimacy Strategy * -understand and respond to customers needs * Operational Excellence Strategy * -deliver products and services faster, conveniently,lower price * Product Leadership Strategy * -higher quality goods * * Financial vs. Managerial
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various other econometric techniques have been used in the processing of vast volumes of data to produce powerful insights in support of strategic and tactical decisions. They have provided the basic underpinning of “go to market” strategies for promotions and pricing strategy for the last decade and a half. Now we have to face the fact that as a business approach, these may be less effective than we
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2))) core competences الاختصاصات الأساسية The idea of "core competences" is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else. In this article we explain the idea and help you use it, on both corporate and personal levels. And by doing so, we show you how you can get ahead of your competition
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