Manufacturing Innovation: Lessons from the Japanese Auto Industry SEVERAL STUDIES published in the 1980s indicated that Japanese firms, led by Toyota, have achieved the highest levels of manufacturing efficiency in the world automobile industry. Physical productivity, which reflects the “throughput” speed for completing products and the amount of labor required, has been significantly higher than in most U.S. plants (although differences vary by company and U.S. firms have made improvements in recent
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Grand Tour? Does the Grand Tour have any modern day equivalents? Give examples. 9. Why is Thomas Cook referred to as the father of modern mass tourism? 10. Identify and describe each of the ‘push’ factors that are associated with increased tourism demand. 11. Identify and describe each of the ‘pull’ factors that attract tourists to destination regions. 12. Tourist attractions can be discussed under four main categories. What are these categories? Provide examples of each. 13. What is the
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Gillette Indonesia Case Write-up 1. Problem Despite the strong double digit growth in blade sales in Indonesia, Gillette local division is wondering whether investment spending in marketing beyond the 1995 level of 12% of sales can further accelerate market development in the country. If so, what is the most efficient way to allocate this money? 2. Analysis There are some considerations that Gillette must to take into account while analyzing a possible increase in marketing budget
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Press Advert.) • Film Production • Media Buying PR Management • Production and Supply 2. From December 2007 – June 2009: Sr. Officer, PRD, Mutual Trust Bank Ltd. Major responsibilities include: • Develop brand strategy and plan different branding activities to retain the customers for the bank • Provide marketing insight and public relations support to subscribers • Develop and place advertisements in different national dailies, weeklies and other
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Linked List Problems By Nick Parlante Copyright ©1998-2002, Nick Parlante Abstract This document reviews basic linked list code techniques and then works through 18 linked list problems covering a wide range of difficulty. Most obviously, these problems are a way to learn about linked lists. More importantly, these problems are a way to develop your ability with complex pointer algorithms. Even though modern languages and tools have made linked lists pretty unimportant for day-to-day programming
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How to confront advances in technology? How to be the low price leader? • The first key issue, “What is the best way to confront changes in consumer preferences,” is one of the most difficult challenges for Sonic. Sonic will need to create a strategy that weighs heavily on brand loyalty, branch image, and pricing to increase profits and to convince
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of the internal and external migration on the development of the country at the micro level. Reasons for this paper As Migration whether permanent or temporary, internal or international, legal or illegal has always been a possible coping strategy for people facing environmental changes. Pre-history and history
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Take-off of online marketing: casting the next generation strategies Amalesh Sharma Amalesh Sharma is a Teaching Associate based at the Indian School of Business, Hyderabad, India. Introduction The purpose of the old module of marketing was to dictate a message to the mass market. With changes in time, requirements, technology and expectations of the customers, the field of marketing itself has experienced significant changes. It is noteworthy to mention that marketing dynamics shifted from
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Contents 1. Introduction – What New Media is (Viktoria) 1 2. Push and Pull Media – how it workes (Katja) 2 2.1 Performance and display marketing – it’s payment structure (Katja) 4 2.2 Publisher and marketer – their main differences (Katja) 5 3. Statistics 2012 (Katja) 7 4. The impact of New Media on everyday life 8 4.1. The user as customer (Viktoria) 8 4.2 Advantages within the private sphere (Viktoria) 10 4.3. Disadvantages within the private sphere (Viktoria) 11 1. Introduction
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5 ways of improving competitiveness of Indian industry 1. Innovation - Research and development R & D expenditures in India are inadequate. India as a whole spends only 0.85 % GDP on research and development. Focus should be on development of indigenous technology, efficiency and adaptation of imported technologies. Also government has to come up with industrial and trade policies which will promote research and development. The industries should make alliances with educational systems for
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