amount available for which Adidas charges more price compare to other products. At the end all the publicity about the line of Air Jordan and its limited edition are customer perceived value. In marketing, value can be defined by qualitative and quantitative measures. Qualitative value consists of individual’s emotional, mental and physical condition, different social, economic, cultural and environmental factors whereas quantitative value consists of financial numbers and numeric value. Perceived value
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Research Project Assignment 2 Task 2.1 Match resources efficiently to the research question or hypothesis. Invasion of privacy For example, is observing the action of a shopper in a supermarket an invasion of his privacy? Is questioning a person about her income, product use or future purchase plans an invasion of privacy? Deceptive Practices It is a deceptive practice when a researcher misrepresent the purpose of the research, its promises of anonymity
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Research Project Assignment 2 Task 2.1 Match resources efficiently to the research question or hypothesis. Invasion of privacy For example, is observing the action of a shopper in a supermarket an invasion of his privacy? Is questioning a person about her income, product use or future purchase plans an invasion of privacy? Deceptive Practices It is a deceptive practice when a researcher misrepresent the purpose of the research, its promises of anonymity
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1.1 The Philosophy of Marketing Theory: Historical and Future Directions – Mark Tadajewski 1 1.2 “Paradigms Lost”: On Theory and Method in Research in Marketing – Rohit Deshpande 4 1.3 Empirical Business Ethics Research and Paradigm Analysis – V. Brand 6 2 Summary on key learning notes 9 Bibliography 12 The Philosophy of Science The discussion of marketing as a science and the different paradigms related to it were unfamiliar to me before I read these articles included in
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LO1 Q3. What is the difference between academic, professional, industry and company information? To make a research we can collect different kind of sources, based on primary and secondary data. The difference between them is that the primary sources are often original data collected through "instruments" such as surveys, interviews, questionnaires, "focus groups," etc. Secondary sources on the other hand, provide an overview of existing published knowledge on a specific topic, they are very
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2015-‐09-‐13 + How do you analyze a case? + Analyzing a Case 2 A. Identifying the issues B. Analyzing the case (qualitative & quantitative) C. Generating alternatives D. Analyzing and evaluating alternatives E. Selecting the preferred alternative F. Developing an action & implementation plan 1 2015-‐09-‐13 + 3 Let’s use a case as an example … Porsche Canada: + Selling Winter Driving 4 2 2015-‐09-‐13 +
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Project Part 3: Final Report | David DonovanSS3150: Research MethodsAugust 24, 2014Andrea Johnson | Qualitative Research Question Introduction When it comes to dealing with stroke survivors the focus is always on the patient, how she will live, and the quality of her life. While dealing with these situations is the appropriate response it is also important to take into consideration that the patient is not the only one who had been affected by a stroke. This leads families and medical professionals
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Industry & Competitor Analysis BUS 430 – Fall 2006 Instructor: Russell Coff Email: Russ_Coff@bus.emory.edu Course page: www.bus.emory.edu/rcoff/Bus430.html Phone: (404) 727-0526 FAX: (404) 727-6313 Office hrs: M/W 3:00-4:00 10/17/06 1:04 PM Course Overview and Objectives This course offers you an opportunity to delve further into some strategy topics that you may have only touched upon earlier. This course integrates quantitative and qualitative analysis much more than the required strategy
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to be studied is presented. Following that, decision criteria and performance measures are given in order to evaluate results. Then, assumptions are made considering the business environment and an iterative process of combining quantitative and qualitative measures is conducted. Finally, conclusion about the report is submitted as the past part of the report. 2. Problem Statement In this case study, the problem to be solved can be stated as developing an aggregate plan for the following year
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Criteria: 1. Problems 2. Specify key assumptions 3. Identify relevant info and sources to solve the problem 4. Evidence and quality of evidence 5. Qualitative and quantitative tools 6. Conclusions, implications and consequences Key assumptions 1. En Munir had conducted cash skimming in the company which leaded to his resignation. 2. En Selamat has personal benefit from the deal with Cold Gold Sdn Bhd. Therefore although CG did not pay within the credit term, En Selamat did not stop the
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