Vietnam National University -HCMC International University School of Business Qualitative vs. Quantitative methods – Lê Hoàng Dũng, PhD DIFFERENT TYPES OF RESEARCH Exploratory Descriptive - Undertaken when few or no previous studies exist - Aim: to look for patterns, hypotheses or ideas that can be tested and will form the basis for further research - Typical techniques: observation case studies & reviews of previous related studies & data. - Used to identify and classify the elements or
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CHAPTER 1 : INTRODUCTION 1.1. BACKGROUND OF STUDY Life at the turn of the 21st century are exceptionally testing and not the us effectively we anticipated. Besides, the monetary emergency that is hitting the world these days is no special case for Malaysia likewise influences somewhat by ordinary life in life. As an aftereffect of this, of numerous who wander into the business to oblige the minimal present as a consequence of the present downturn now including understudies. This study is to
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absorbed, i.e. the colour not absorbed, since it is what remains to reach our eyes. UV-Visible spectroscopy can be used to obtain qualitative data, such as through identifying compounds using spectra compounds, or quantitative analysis. However, it is generally used for quantitative analysis, in order to determine the concentration of substance in a sample. In this procedure, the spectrum of the pure substance as well as a wavelength at which the substance absorbs strongly, while other components in
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CONSULTED 8 ADDENDUM A: SELF-REFLECTION9 INTRODUCTION In this assignment the nine creative characteristics in eight different advertisements, will be explored and describe by means of content analysis. 1MAIN ISSUE Explore and describe, by means of qualitative and quantitative content analysis, the characteristics of nine creative concepts and their creative application in eight different adverts, found in two different publications: cross sectional. 2RESEARCH CRITERIA Relevance:
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Weighted Rank Correlation measures in Hierarchical Cluster Analysis Livia Dancelli, Marica Manisera, and Marika Vezzoli Abstract When the aim is to group rankings, matching-type measures must be used in cluster analysis techniques. Among these, rank-based correlation coefficients, as the Spearman’s ρ , can be considered. To this regard, we think that Weighted Rank Correlation measures are remarkably useful, since they evaluate the agreement between two rankings emphasizing the concordance on top
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Published in Graham J. Hooley and Michael K. Hussey (Eds.), Quantitative Methods in Marketing, Second Edition. London: International Thompson Business Press, 1999, pp. 92-119. Forecasting for Marketing J. Scott Armstrong The Wharton School, University of Pennsylvania Roderick J. Brodie Department of Marketing, University of Auckland Research on forecasting is extensive and includes many studies that have tested alternative methods in order to determine which ones are most effective. We review this
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modules: sensitivity analysis, forecasting, simulation, and optimization, and integrated them into a more global modeling scheme for evaluating the economic profitability of Nestlé’s projects and more generally evaluating the value of the Nestlé group and its multifocal businesses. Disseminating this approach within the Nestlé group through training and internal consulting has been a long and important process that has increased the number of managers accustomed to quantitative decision making and
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understand and interpret such analyses. For this, a variety of effective and easy-to-learn Quantitative Methods (QM) are available. Also, today the volume of information we deal with is enormous. However, with the availability of powerful, high-end computers and standard software, it does not create any hindrance in terms of time or resources to quickly analyze such information on a regular basis. These quantitative techniques can really provide a powerful cutting edge skill to managers, for generating
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BUSINESS SCHOOL Unit of Study Outline Unit Code QBUS5001 Unit Title Quantitative Methods for Business Semester 2, 2013 Pre-requisite Units: None Co-requisite Units: None Prohibited Units: ECMT5001, QBUS5002 Assumed Knowledge and/or Skills: Basic calculus, basic concept of probability and statistics Unit Coordinator: Dr Boris Choy Address: Room 482, Merewether Building(H04), The University of Sydney NSW 2006 Email: boris.choy@sydney.edu.au Phone: 0293512787 Consultation Hours: Mondays 2pm-3pm
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Y METHODS IN EDUCATIONAL RESEARCH From Theory to Practice Marguerite G. Lodico, Dean T. Spaulding, Katherine H. Voegtle METHODS IN EDUCATIONAL RESEARCH Y METHODS IN EDUCATIONAL RESEARCH From Theory to Practice Marguerite G. Lodico, Dean T. Spaulding, Katherine H. Voegtle Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved. Published by Jossey-Bass A Wiley Imprint 989 Market Street, San Francisco, CA 94103-1741 www.josseybass.com No part of this publication may
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