Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age
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Lecture 1 Introduction to research in applied linguistics • What is research? • Research is the process of going up alleys to see if they are blind Marston Bates, American writer • Research is what I am doing when I don’t know what I am doing Von Braun, American engineer • If you steal from one author, it’s plagiarism; if you steal from many, it’s research. Wilson Mizner, American dramatist Lecture 1 Compulsory
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0 Statistic Terminology Key Concepts Population vs. Sample Population: the entire group about which data are being collected. Sample: part of a population selected so as to gain information about the whole population. Data Data: information providing the basis of a discussion form which conclusions may be drawn. Primary vs. Secondary data Primary data * data gathered directly by the researcher in the act of conducting research or an experiment. • gathered by surveys or experiments
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in a scholarly study. In quantitative research, researchers often test theories as an explanation for answers to their questions. In a quantitative dissertation, an entire section of a research proposal might be devoted to presenting the theory for the study. In qualitative research, the use of theory is much more varied. The inquirer may generate a theory as the final outcome of a study and place it at the end of a project, such as in grounded theory. In other qualitative studies, it comes at the
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market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it marketing strategy 4 2.7 Comparative analysis of the two 5 3. Research methodology 6 3.1 Methodology 6 3.1 Type of investigation 6 3.2 Data collection
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ASSIGNMENT No. 1 Total Marks: 100 (Units: 1–5) Pass Marks: 50 Q. 1 (a) Discuss the impact of digital technologies on marketing strategies. (b) Describe the consumer research process in detail. (10+10) Q. 2 Discuss the motivation as a psychological force. Also explain the measurement of motives. (20) Q. 3 What is the concept of personality? Discuss the concept of brand personality in detail. (20) Q. 4 What is meant by attitude? Describe different
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imagined, or implied presence of others” (Allport, 1985). However, how to measure this, the research methods to be used and what constitutes useful evidence has caused much debate in the history of social psychology. This essay will compare and contrast the two epistemologies of essentialist and social constructionist approaches to social psychology and the research methods of quantitative and qualitative used in each approach. Essentialists’ view of the world is that the properties possessed by
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Gathering Research Data CJA/334 February 23, 2015 Gathering Research Data Law enforcement employees face work-related hazards on a daily basis such as exposure to blood and other bodily fluids, dangerous criminals, and traffic hazards. They have one the most dangerous jobs in America. The summary below explains the purpose of law enforcement job hazard research, the type of questions asked and structure type, the advantages of quantitative data-gathering, and finally, the importance
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Pg2Pg2 Dr. Sue Greener Business Research Methods
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for various reasons. The purpose of this review is to focus on research studies that have provided professional development on inquiry based learning to pre-service and in-service teachers in the hopes of improving their views of inquiry while encouraging and supporting them in practicing this methodology. The studies used are from multiple countries and school level ranges from kindergarten to high school. Since this area of research is increasing in its popularity the articles used are fairly recent
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