Ratan Tata

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    Marketing Ethics

    Need for companies to act ethically with its stakeholders Marketing ethics refers to the practices followed to implement the marketing decision making, behaviour and practice in the organization which comply with the standards of fairness. Marketing aims at creating a competitive advantage which creates value for the organization as well as the customers. Organizations are free to set and implement their standards and practices which is required for their own benefit. However, considering the advancement

    Words: 1196 - Pages: 5

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    Amnick

    Business vs. Ethics: The India Tradeoff?: Knowledge@Wharton (http://knowledge.wharton.upenn.edu/article.cfm?articleid=2897) Business vs. Ethics: The India Tradeoff? Published : January 03, 2012 in Knowledge@Wharton As Ratan Tata, chairman of the Tata Group, observed, "If you choose not to participate in [corruption], you leave behind a fair amount of business." Much has been written about the benefits of doing business in India -- low input costs, easy access to labor and a massive consumer

    Words: 2474 - Pages: 10

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    Academic Qualification Is Prerequisite for Success

    qualifications can hinder business acumen but friends, this business would not have been possible without the founders’ qualifications. In India, today all the heads of the leading bussiness houses are well proficient in their academic qualification. Ratan Tata, Kumar mangalam Birla, rahul bajaj, mukhesh ambani and many other bussiness tycoons of our country persued their post graduatation from the pretigious global universities. These people with degrees have achieved success in many walks of life..

    Words: 600 - Pages: 3

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    How Failure Breeds Success

    How Failure Breeds Success Even heard of Choglit? How about OK Soda or Surge? Long after ‘New Coke’ became nearly synonymous with innovation failure, these products joined Coca-Cola Co.’s graveyard of beverage busts. Given that history, failure hardly seems like a subject CEO E, Neville Isdell would want to trot out in front of investors. But Isdell did just that, deliberately airing the topic at Coke’s annual meeting in April. “You will see some failures,” he told the crowd. “As we take more

    Words: 1108 - Pages: 5

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    India as Investment Destination

    Getting up in a beautiful home, wearing elegant branded dresses which not only define the personality but also give a sense of pride, then going to the office in a exuberant yet affordable car, working on systems which are either unheard of or are rare in offices, coming back in the evening to a happy family and having a memorable time with them. This is what a workingman used to think when the concept of Globalization started knocking ferociously on India’s door. Yes there were fears, yes there

    Words: 2206 - Pages: 9

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    Quiz

    Corporate Quiz Qn 1 .Identify the Indian state from the montages. Andhra Pradesh Clockwise from top left: [ Tirupathi, Prakasam Barrage, Lepakshi Nandi (bull), Kirti torana of Warangal Fort] 1921 20th November The Wagon tragedy was the death of 67 prisoners on 20 November 1921 in the Malabar region of Kerala state of India. The prisoners had been taken into custody following Mappila Rebellion against British Colonial rule and Hindu landlords their deaths through apparent negligence

    Words: 1405 - Pages: 6

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    Family Businesses

    (http://www.oecd.org/daf/ca/corporategovernanceprinciples/43654301.pdf) Research quantifies the value of good governance in family businesses. In a study by Professor Panikkos Poutziouris of the Cyprus Institute of Management of 42 companies on the London Stock Exchange, listed family firms outperformed their listed non-family rivals by 40 percent from 1999 to 2005. But the study also shows that the outperformance of the Family Business63 Index only applies when the interests of shareholders

    Words: 1320 - Pages: 6

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    Engstrom Auto Mirror Plant

    Indian professor named Harvard B-school Dean WASHINGTON: An India-born professor and IIT alumnus who has long championed a pledge for organizational leaders and managers on the lines of the Hippocratic Oath for doctors to enhance accountability in the corporate world has been named Dean of the prestigious Harvard Business School. Nitin Nohria, who is currently the Richard P. Chapman Professor of Business Administration at Harvard Business School (HBS), will become the School's 10th dean, Harvard

    Words: 788 - Pages: 4

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    Csr - Need of the Hour

    SOCIAL RESPONSIBILITY (CSR) – THE NEED OF THE HOUR What is CSR? “No success or achievement in material terms is worthwhile unless it serves the needs or interests of the country and its people “ - Late Shri. J.R.D. Tata As evident from the above definition, the basic objective underlying CSR is maximization of societal benefits from business. The concept of CSR has been evolving since the early seventies, and yet there does not seem to be a uniform definition

    Words: 1440 - Pages: 6

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    Adaptive Leadership

    www.hbr.org How the best Indian companies drive performance by investing in people. Leadership Lessons from India by Peter Cappelli, Harbir Singh, Jitendra V. Singh, and Michael Useem Included with this full-text Harvard Business Review article: 1 Article Summary Idea in Brief—the core idea 2 Leadership Lessons from India Reprint R1003G Leadership Lessons from India Idea in Brief The leaders of India’s biggest and fastestgrowing companies take an internally focused, long-term

    Words: 5088 - Pages: 21

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