RECALL AND PERSUASION Does Creative Advertising Matter? Brian D. Till and Daniel W. Baack ABSTRACT: Creativity is an important component of advertising. This research examines the potential effectiveness of creative advertising in enhancing recall, brand attitude, and purchase intent. Our basic methodology compares a set of randomly selected award-winning commercials (Communication Arts) with a random sample of control commercials. The commercials were embedded in television programs and subjects
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Thesis Paper Presented to the Faculty of the Hotel and Restaurant Management Arellano University - Pasig ------------------------------------------------- In Partial Fulfilment of the Requirement for the Degree in Bachelor of Science in Hotel and Restaurant Management Presented By: Calinao, Loreinn G. Tierra, Alyssa Marie G. Encio, Mary Bless Estrada, Erik E. Romero, Jerry Arellano University – Pasig Pag-Asa St. Brgy. Caniogan Pasig City Approval Sheet In partial fulfillment
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Self-Efficacy Albert Bandura Stanford University Bandura, A. (1994). Self-efficacy. In V. S. Ramachaudran (Ed.), Encyclopedia of human behavior (Vol. 4, pp. 71-81). New York: Academic Press. (Reprinted in H. Friedman [Ed.], Encyclopedia of mental health. San Diego: Academic Press, 1998). 1 I. II. III. IV. Sources of Self-Efficacy Beliefs Efficacy-Mediated Processes Adaptive Benefits of Optimistic Self-Beliefs of Efficacy Development and E xercise of Self-Efficacy Over the
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distribute Christian missionary materials in 1996; the destruction, damage of 750 Buddha statues in Jeju by a Christian (named Kim) in his attempt to transform Wonmyeong Temple into a church in 1998; the damaging of the Buddha statue at Dongguk University in 2000; and the frenzy over a video clip about missionary students doing a performance involving stepping on the Bongeun Temple site in 2010. These are only a portion of the total incidents that mainstream media has reported. If taking into consideration
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Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/job.563 Getting even with one’s supervisor and one’s organization: relationships among types of injustice, desires for revenge, and counterproductive work behaviors DAVID A. JONES* University of Vermont, Burlington, Vermont, U.S.A. Summary I tested hypotheses derived from the agent–system model of justice specifying that, among the different types of justice, interpersonal and informational justice explain the most unique variance
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org. http://www.jstor.org Mon Jun 4 10:59:06 2007 Academy of Management Revlew 1993 Vol 18 No 2 293 321 TOWARD A THEORY OF ORGANIZATIONAL CREATIVITY RICHARD W. WOODMAN T e x a s A&M University JOHN E. SAWYER University of Delaware RICKY W. GRIFFIN T e x a s A&M University In this article w e develop a theoretical framework for understanding creativity in complex social settings. We define organizational creativity a s the creation of a valuable. useful new product
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Contents Preface Acknowledgments Introduction 1 BRAIN POWER Myth #1 Most People Use Only 10% of Their Brain Power Myth #2 Some People Are Left-Brained, Others Are Right-Brained Myth #3 Extrasensory Perception (ESP) Is a Well-Established Scientific Phenomenon Myth #4 Visual Perceptions Are Accompanied by Tiny Emissions from the Eyes Myth #5 Subliminal Messages Can Persuade People to Purchase Products 2 FROM WOMB TO TOMB Myth #6 Playing Mozart’s Music to Infants Boosts Their Intelligence Myth #7 Adolescence
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and taught sociology, social psychology, anthropology, and honors seminars at the university level. As a professional writer, he has written nonfiction books, journal and magazine articles, novels, and stage plays. Contents Contents INSTRUCTIONS TO STUDENTS LESSON ASSIGNMENTS LESSON 1: PSYCHOLOGY: THE SCIENCE OF THE MIND LESSON 2: THE MIND AT WORK LESSON 3: MOTIVATION, EMOTION, DEVELOPMENT, AND PERSONALITY RESEARCH PROJECT LESSON 4: PSYCHOLOGICAL DISORDERS LESSON 5: PSYCHOLOGY FOR TWO OR
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T3 ORGANIZATIONAL CULTURE, SOCIALIZATION AND MENTORING Organizational Culture: Shared values and beliefs that underlie a company’s identity. Values: - Guide the organization’s thinking and actions. - Dimensions: Prosocial, Market, Financial, Achievement, Artistic - They define: * What metters: where people will spend time and energy * Actions: the way companies operate (decision-making criteria) Layers of Organizational Culture: 1) ESPOUSED VALUES (Core values and guiding
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MORE ADVANCE NOISE FOR QUIET “An intriguing and potentially lifealtering examination of the human psyche that is sure to benefit both introverts and extroverts alike.” —Kirkus Reviews (starred review) “Gentle is powerful … Solitude is socially productive … These important counterintuitive ideas are among the many reasons to take Quiet to a quiet corner and absorb its brilliant, thought-provoking message.” —ROSABETH MOSS KANTER, professor at Harvard Business School, author of Confidence and SuperCorp
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