...Topic 1- The customer is always right The timeless slogan “The customer is always right” has been heavily popularized by pioneer retailers at all times We need to really question ourselves, why do people always mention the slogan, in a circumstance of business? How, and when is a customer right? Everybody share different views and opinions towards this matter. A customer is very essential for a business organization; because the customer has the ultimate or limited freedom to select the quality and quantity of goods and services. Besides that, the customer is able to compete multiple goods and services for a price, quality, or service. The main factor for a customer to choose a product or a service from a specific company is to satisfy their needs to the maximum. In my opinion, the widely used statement, “The customer is always right” is very true as there is no denying that customers are the biggest factor of one company’s success—Customers can crown one company as the king in the market, or bring it down to hell. Consideration of customer rights at all stages of the marketing process can be a benefit to the company. As we know that, the customer is always the foundation of a method to success in all business entities. The most basic concept for a seller or a businessman to keep in mind is to learn to always understand and know what customer really want and needs from the products or services provided, which is categorized as the one of the primary key of a successful...
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...Who are the people? For Starbucks, the term’ people’ encompasses all of their customers, employees, farmers, shareholders and the founder of the company himself. ‘Onwards’ is basically a book about the return of Howard Schultz as the ceo of Starbucks on January, 2008. Howard Schultz returned to his former post in a very difficult time. The company’s overall performance was deteriorating in addition to the ongoing financial crisis of the economy. In spite of all the difficulties, he turned the wheel of the company towards success. So, how did this success come? Was it all about the people or about some other factors? Moreover, what was the reason behind Starbucks’ initial success? In ‘Onwards’ Howard Schultz said, ‘’ we succeed by creating an experience that comes to life, in large part, because of how we treat our people, how we treat our farmers , our customers and how we give back to communities.(chapter-4, page27)’’ and I completely agree with him. Before 2008, Starbucks all focus was limited to company’s growth and store expansion and in the meanwhile they started to overlook their people doing what Wallstreet want them to do. This gradually caused Starbuck to fall from their once secured financial condition. Where to Wallstreet people success in business is high turnover rate, there to Howard Schultz, it was all about peoples satisfaction, how were their experience, feelings etc. His mission was to bring back the magic of “the Starbucks experience’’. And once he ensured...
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...The airline is the world's fifth-largest airline in terms of overall passengers carried, operating services to 18 domestic destinations and 183 international destinations in 78 countries across Africa, Americas, Asia and Europe. Together with its partners Lufthansa services around 410 destinations. With over 722 aircraft it has the third-largest passenger airline fleet in the world when combined with its subsidiaries. d) Marketin Mix - when marketing its products firms need to create a successful mix of: · the right product · sold at the right price · in the right place · using the most suitable promotion. To create the right marketing mix, businesses have to meet the following conditions: · The product has to have the right features - for example, it must look good and work well. · The price must be right. Consumer will need to buy in large numbers to produce a healthy profit. · The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation. · The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. What are the main elements of the marketing mix of Lufthansa? First of all the product includes providing an excellent airline that is the largest airline in Europe in terms of overall passengers carried. However, there are other ingredients of...
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...CUSTOMER IS THE KING 1.0 Introduction According to Ratan Tata, Chairman of Tata Group, we should be treating the customer in the same way that we would want to be treated as customers. As per his say, In today's world, what customers are looking for, I believe, are products that suit their purpose best in terms of price, features, quality and appearance. They expect to be treated as kings and to receive sales and service support for products like vehicles and air-conditioners. They expect to receive timely and competent attention, along with a definite solution to their problems from our service people, dealers or channel partners. Businesses establish reputations for themselves based upon how well they treat their customers over time. Getting off on the wrong track can seriously harm a business, while doing it right can produce amazing amounts of “goodwill”, admiration and long term success In Mauritius the actual motto is the “customer is the king”. In the country the company is still using this old adage. Nowadays a new management concept has emerged “employee first”. There is only a few company in Mauritius which is now implementing this new concept in there organisation. Soft and hard HRM There are many different approaches a business can take to HRM. Guest(1999) identified two perspectives of HRM: Soft and Hard HRM Soft HRM: Employees are being treated as valuable asset of the organization. Hard HRM: Employees are being considered as variable cost of the strategic...
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...result in making products available that satisfy customers while making profits for the companies that offer those products to the public. Marketing has impacted my life dramatically because I use a lot the four P’s at work and my personal life. The four “P’s” are Product, Price, Place and Promotion. Society can exist without Marketing, but Marketing cannot exist without Society. Marketing is the management process of anticipating, identifying and satisfying customers’ requirements. There are various marketing tools like advertising, branding, direct marketing, sales promotion, publicity and public relations. These tools help companies make more and larger profit, and satisfy all customers. In this paper I am going to discuss how the Four “P’s” have impacted and changed my life. Product in the marketing mix refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good. I learned that a product should be in good conditions and it should be the best product offered for customers to buy it. For the business, the product should have a variety of colors, sizes, styles, etc. If the business wants to sell a large quantity and make a moderate profit, they should add or change something to the product. The more variety the product has the easier they will sell it because there is plenty taste for every single customer. As a worker at subway, learning about product...
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...word marketing only means to sell a product.Marketing does not just mean to sell products it means to care about your customers and sell them the best products. When managers are trying to market a certain product to their customer, they first want to make sure they know everything about that product. Managers want to make sure that they are selling the best product to their customers. Marketing is very important in organizations and without marketing; the company cannot make money, promote new products or be successful in their business. Marketing is always used every day in an organization. Marketing is the key in making organization be successful. When managers are trying to make money and make their company stand out this is where marketing comes in. The purpose of this paper is to explain the importance of marketing in organizational success. One will provide at least three examples from the business world to support their explanation. The importance of Marketing in organizational success The importance of marketing in organizational success is very important. Everyday organizations always want their business to achieve the best in their sales or try to sell and market a certain product. When the manager or the CEO that is over the biggest bank industry such as Bank of America they are always trying find a way to sell a new product to their customers. Marketing is very important to big organizations in how they make money and how...
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...phrase “The customer is always right” was originally coined by Harry Gordon Selfridge, the founder of Selfridge’s department store in London in 1909” (Bonnell, 2009). This phrase is used by a number of businesses to portray an image to the public that customers will receive quality customer service, and is also unfortunately used by customers to abuse and exploit employees. Southwest Airlines has adopted a different strategy, one that is unique and sought after by many organizations developed by their founder Herb Keller who started the company in 1971 (Smith, 2004). The Mission Statement of the company is twofold and first addresses the customer. Second the statement addresses its employees. The customer’s message “Mission of Southwest Airlines” states, “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” The second portion of the mission statement titled “To Our Employees” states, “We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.” “The company’s attitude is that its employees are the “first customer” and passengers...
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...Personal Ethics Development The ethical system and ground rules that I live by are expressed easy. I treat others as I would like to be treated. The concept that was the central foundation of my life was humility, sacrifice, God and family. The beliefs of my church growing up and the ethical standards used as the guidelines for the members were the driving force in what I defined as acceptable behavior. The church was always the central backbone of my family. I was raised by a single mother and she wanted me to have a strong sense of who God was and how he intended me to live my life. This was the underlying base for my development as a child into adulthood. I was exposed to several different religious views and it also allowed me to become open and accepting of others. My ethical system was formed by several components that include my mother, God, the church and a strong support system through friends and family, prayer and education. The character of an individual should be balanced in all aspects of a person’s life. A person’s personal value system will carry over from their personal life into their professional life. This will translate into their ethical business behavior. Observing the ethical statute of “treating others as I would like to be treated” affords for the emotional and physical protection of all in my personal and professional circle. If this thinking is encompassed by everyone in a group, whether in a single office or the entire company it fosters an environment...
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...GM 592 Skill Development Assignment Week 6 Well the company that I work for is a high performance culture as for what is expected of its employees and the mission and values of the company. The slogan is the “customer is always right “. We have to bend over backwards sometime to satisfy the customer’s needs. However, if I was to look at everything internally I would say that it is a low performance culture because insular things and resistance to change. Management to me is a dictator ship when it comes down to making changes. The send out the e-mail of what is expected for us to do but they do not work in the stores or know how much extra time it will take to implement the changes. My current boss basically reads the e-mails tell us what they say and then it is just do it. He never questions the changes because for one there is nothing he can do about it but his approach is so dry to where I personally have some sort of resistance. Sometimes I feel that if those who come up with the plans for the changes were in practice they would grumble as well. Creating a strategy culture fit would be the leadership action used by my organization. Because I work in a pharmacy there is a lot of liability when we make mistakes with customer’s medication. A lot has to do with understanding the doctor’s writing and making the necessary phone calls to clear up any concern. Then the scanning of the bottles upon dispensing help with error of giving the patient the wrong medication and...
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...Restaurant Marketing Plan Dawan D. Smith April 22, 2014 Grantham University Table of Contents Section 1: Marketing Strategy & Mission Statement Section 2: Understanding the Customer Section 3: New Product Development Section 4: Distribution and Pricing Section 5: Promotion Strategies and Public Relations Section 6: Evaluation Plan Marketing Strategy and Mission Statement The purpose of this marketing strategy is to provide my neighbors who have inherited a family owned restaurant the tools they need to make this business a successful one. The restaurant is family owned and the owners want to keep it going as a legacy to the family members who left it to them. Since quitting their jobs, they will have to make money immediately. The restaurant has not been doing well over the last few years and has been losing money. Family members have passed away and others are having health issues, so the restaurant as of now is being ran by the chef as well as some of the servers. Getting this restaurant on the right track will require much work and dedication, and with the right tools in place, customers who are looking to have a great dining experience on a budget and enjoy a delicious home-style meal will get just that. This restaurant is in no way one of the regular fast food restaurants. Here you can sit and enjoy friends, family, have a business lunch, dinner party, birthday party, etc. in a family oriented atmosphere...
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...flourishing unrealistic role expectations. While at the same time Understanding is one of my best virtues, I would rather have sensibility over rationality, I believe the best results are accomplished by treating each situation in its own condition rather then bring into play a “one-size-fits-all solution”. I always follow my ethical code to a point, which affects my daily life for the better. When I don’t see eye to eye with someone I hear them out and keep an open mind, I live my life by a motto which is to each his own, which in my case means as long as you’re not hurting anyone do what makes you happy, this is something that has helped me avoid lots of arguments and unnecessary fights. Like my Ethical lens said my gift is compassion, I value equality, ethical lens did get one thing wrong it put, “when you are at your best, you demonstrate compassion for others, that’s wrong I always demonstrate compassion for others, whether I’m in a good mood or not. Now ethics in a professional environment is very different then my personal views. In a professional environment especially in retail/customer service, the number one person is the customer, as the saying goes ‘The Customer Is Always Right”, here my ethical understanding that I mentioned earlier comes into play, thanks to that even I can treat each client different but with the same amount of respect and compassion. Critical...
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...TYPES OF SERVICES PREFERENCES BY CUSTOMERS IN SELECTED RESTAURANT A Thesis Proposal presented to the faculty of the College International Hospitality Management University of Perpetual Help System DALTA in partial fulfillment of the requirements in Research 1 for the degree of Bachelor of Science in Hotel and Restaurant Management John Emmanuel Cauilan Krystlelyn Cruz Jhon Salvador De Luna Gabriel Magana Mikhail Mananquil February 2012 STATEMENT OF THE PROBLEM The Study will be conducted in order to determine the type of service preference by customers in selected restaurant. Specifically, it aims to answer the following questions: 1. What are the Different types of Services 2. What are the preferred types of services of the customers 3. What are the benefits of the customer in knowing the different types of services 4. What types of services is suitable to the age of customer 5. Is the Economic status of a customer affects the types of service they wanted INTRODUCTION Restaurants fall into several industry classification based upon menu style, preparation methods and pricing. Additionally, how the food is served to the customer helps to determine the classification. Historically, restaurant referred only to places that provided tables where one sat down to eat the meal, typically served by a waiter. Following the rise of fast food and take-out restaurants, a retronym for the older...
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...Grainger Inc. A Profile 24 April 2014 Abstract This paper will profile Granger Corporation. It will discuss, characterize and analyze the organizations supply chain. We will first look at the company’s supply chains current issues and patterns, along with several competitors, analyzing supply chain performance with them. Finally we will discuss strategic considerations and recommendations, along with alternative solutions, and recommendations. Organizational Profile, Kent Sheffield W.W. Grainger, Inc. operates as a distributor of maintenance, repair, and operating (MRO) supplies; and other related products and services that are used by businesses and institutions in the United States and Canada. The company provides material handling equipment, safety and security supplies, lighting and electrical products, power and hand tools, pumps and plumbing supplies, cleaning and maintenance supplies, building and home inspection supplies, and vehicle and fleet components. It also offers inventory management and energy efficiency solutions; various industrial and safety supplies; tools, fasteners, instruments, welding, and shop equipment; and safety footwear, supplies, and services, as well as distributes metalworking products, production supplies, and MRO materials . (“This is how”, 2014) The company sells private label brands under its registered trademarks, such as DAYTON, SPEEDAIRE, AIR HANDLER, TOUGH GUY, WESTWARD, CONDOR, and LUMAPRO; and offers its products through...
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...together. Therefore with the set of rules and laws, some people do not always make the right decisions or choice toward events or situations. However, people rely upon their morals principles to make righteous decisions for a better understandings and community lives. Many people use the ethical values because it may help them act morally in a given situation, conform to the laws and do the right thing as presented. It is in relation of the moral decision making that the story of this car manufacturer recalls that people have to use their ethical values in measure to act as right as possible toward one to another in given circumstances. Utilitarianism in general could be defined as a moral principle that holds that the righteous or wrongness of an action could be determined by its usefulness of bringing the most happiness to the greatest number of people affected by the act. Also, the theory of utilitarianism values that the morality of an action is the one that maximizes utility. Many people use the moral principles of the utilitarian to respond in a given situation and do as right as possible. However, some people do not always use their morals values in some situations and tend to use to react on their self-interest or well-being. The story of the number one car manufacturer presents that in the society where we all live, people should use their morals values to make the right decisions and do the right thing for the safety of all. In reference to the theory of utilitarianism...
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...marketing skills and the product does have the right marketing mix.There will be an extremely efficient operations and materials management system.The distribution and sales force will absolutely be trained.There will be very sufficient recruitment and competencies available.The leadership and management will be very strong and cooperative with all employees.The company will have a greatly well-organized structure. | OpportunitiesYes, the market is always increasing to encourage children to be healthier.There could be many other markets developed to extent the franchise.Through time and possible failures, there can be many refine and develop skills used to create new and improved products.There are always more opportunities to be more responsive to customers and learn more distribution channels.There will be monthly staff meetings to talk about the business and how to improve in any areas that are seen to be lower than expected and training seminars for employees to heighten their customer service skills.There are opportunities to bring in new products from other markets to make the company evolve with time. | WeaknessPeople may not come to the establishment right away without the proper marketing plan.There are always some things that are not thought of in the initial business model, some things may not be considered until later.There needs to be enough marketing so that people are aware of the company before the grand opening. There is always a fear that there will not be enough money...
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