do something for them (creating value) be it hedonic or utilitarian. Internal Influences: Learning, Perception, Memory, Attitude, Categorisation (cool, uncool) Personality of Consumer: Motivation, Personal Values, Lifestyle, Emotional Expressiveness (Assignment) Consumption Process: Needs, Wants, Exchange, Costs/Benefits, Reactions Value: Utilitarian/Hedonic Relationship Quality External Influences Situational Influencers Affect: feelings Consumer research: defining, establishing and
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Abstract Behavioral psychology also known as behaviorism in focusing on observable behaviors, which behaviorists uses key concepts of conditioning, punishment, and reinforcement. John B. Watson and B. F. Skinner’s approach on behaviorism exhibited behavioral psychology as the model of formal disciplinary. On the other hand, Edward C. Tolman’s approach on behavioral learning subsidized to behavioral psychology. Although Watson, Skinner, and Tolman’s approaches were different in describing and explaining
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Latham Rotman School of Management, University of Toronto, Ontario M5S 3E6; email: latham@rotman.utoronto.ca Craig C. Pinder Faculty of Business, University of Victoria, British Columbia V8W 2Y2; email: cpinder@uvic.ca Key Words needs, values, goals, affect, behavior ■ Abstract In the first Annual Review of Psychology chapter since 1977 devoted exclusively to work motivation, we examine progress made in theory and research on needs, traits, values, cognition, and affect as well as three bodies
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The biology of leadership The relation between leadership, psychopathy and hormones Master thesis Economics and Business 8th of August 2012 Name student: Ricardo Westendorp Student number: 294819rw Supervisor: Wouter van den Berg The biology of leadership PREFACE Around October, 2011, I started looking for a subject to graduate on, when a neuro-economical subject, involving the connection of leadership to psychopathy and hormones, crossed my path. I had to jump into it, because this subject
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Borderline Personality Disorder Name of Student Course name Date of submission Borderline Personality Disorder Literature Review The literature review first presents the evolution of Borderline Personality Disorder (BPD) over the past 60 years, highlighting the shift from psychodynamic perspectives to that of biological and environmental determinates. Diagnostic classification of BPD is then examined, and subsequently discussed in terms of sectors of psychopathology that serve to demarcate the
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THE EFFECT OF AFFECT ON FOREIGN LANGUAGE LEARNING: A REVIEW OF THE ANXIETY RESEARCH Thomas Scovel University of Pittsburgh Although studies of the relationship between affective factors and language learning proficiency abound in the literature, the evidence to support such a relationship is difficult to interpret. Much of the problem resides in the fact that a wide range of variables are lumped together under the rubric “affect.” An attempt is made to ameliorate this situation by
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argue it is an intrinsic characteristic. Since 1990, Peter Salovey and John D. Mayer were the principle researchers on emotional intelligence. In their influential article "Emotional Intelligence" in the journal: Imagination, Cognition, and Personality. They defined emotional intelligence as: "the subset of social intelligence that involves the ability to monitor one's own and others' feelings and emotions, to discriminate among them and to use this information to guide one's thinking
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events theory demonstrates how employees react emotionally to things that happen to them at work, and that their reactions can influence their attitudes and behaviors at work. The theory, which was introduced by psychologists Howard M. Weiss and Russell Cropanzano, states that negative emotional episodes in a work environment can produce shocks that then produce lasting affective reactions. Emotions and moods are an important part of daily live and work live, and can influence our job performance
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Human Decision Processes Vol. 86, No. 1, September, pp. 99–130, 2001 doi:10.1006/obhd.2001.2974, available online at http://www.idealibrary.com on Mood and Emotions in Small Groups and Work Teams Janice R. Kelly Purdue University and Sigal G. Barsade Yale University Affective influences abound in groups. In this article we propose an organizing model for understanding these affective influences and their effects on group life. We begin with individuallevel affective characteristics that
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The changing face of aggression: the effect of personalized avatars in a violent video game on levels of aggressive behavior Jack Hollingdale1, Tobias Greitemeyer2 1 2 University of Sussex, UK University of Innsbruck, Austria Correspondence concerning this article should be addressed to Jack Hollingdale, University of Sussex, Pevensey Building, Brighton, BN1 9RH, UK. E-mail: j.hollingdale@sussex.ac.uk doi: 10.1111/jasp.12148 Abstract Video game developments allow players to design
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