people now not to own a mobile phone. The mobile phone industry also poses a massive threat to other industries. An example of this is that most mobile phones now come complete with an inbuilt camera. Is the massive mobile phone industry the main reason behind the well-publicized collapse of camera firm Jessops earlier this year? (Fig A) See in figure A that demand for mobile phones shifts from D1 to D2, thus more are supplied. The mobile phone industry consists of two main sectors: manufacturers
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while Samsung is sitting in the second position. Whereas Samsung has the maximum market share in the mobile industry. Apple leads the line in the tablet segment. Both the companies compete fiercely in almost all the segments such as Laptops, mobiles. Apple’s is preparing the next innovative product called the Apple Tv. Apple and Samsung both generate huge profits but it is the latter which returns huge revenues each year and Apple is slightly losing its charm since Samsung is coming up with innovative
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device through which providers integrate the value chain and other resources to provide mobile applications to consumers via the Internet, Wi-Fi, and cellular networks. Application stores developed alongside Web 2.0 and began with Apple’s App Store. The store’s huge success has since attracted other players to the market. As of October 2009, the App store has earned over US$ 2.4 billion for Apple and the independent developers the store uses. Over 93,000 applications are currently available, and over
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mature industries, researchers have emphasized strengths in operations and execution, with the implication that innovation-oriented companies must enter early in the product lifecycle or not at all. Here is the study of Apple’s strategy to enter the market with innovative products. Apple’s strategy is being linked with few of its product entries its historic competencies and the industry context of commoditization and convergence. Despite the 2009 recession, Apple made significant alterations to its products
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a testimony of the success of Apple Inc. and is centered more on the use from fingertips than the hand. This sustains the road of progress that Apple has obtained after iPod and iPhone. The Economist made an interesting comment on the cover by saying, “The enthusiasm of the Apple faithful may be overdone, but Mr. Jobs’s record suggests that when he blesses a market, it takes off.” It can be inferred that Apple Inc. is doing wonderfully well at the moment. Much of its success can be pointed to the
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..................................................................................................... 1 1.2. VISION AND MISSION STATEMENT ....................................................................................... 1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND ............................. 2. OBJECTIVES .................................................................................................................................... 2.1. CORPORATE OBJECTIVES .
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computers. In 2001, Apple broke the barrier with the iPod and finally became the dominant market leader in music players, eliminating “computer” from its name. Additionally, Apple has also been widely successful joined the phone industry with the success in the ISO (Apple) range of products that start with the iPhone in 2007. The company sells its products worldwide through its online stores, its retail stores, its direct sales force as well as third-party
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and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada, Microsoft's Windows Phone, Hewlett-Packard's webOS, and embedded Linux distributions such as Maemo and MeeGo. Smartphones are the latest technology of the cell phone market and all the
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STRATEGIC MANAGEMENT OF CHANGE 2012 Table of Contents 1.0. Introduction ........................................................................................................................................... 2 2.0. Company Profile ..................................................................................................................................... 3 3.0. Apple Distinctive Competencies .........................................................................................
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g [pic] [pic] SCHOOL OF MANAGEMENT Brand Image of Apple Inc. [pic] BSc in Business and Management Studies [Marketing] TABLE OF CONTENTS[pic] Page ACKNOWLEDGEMENT Executive Summary [pic] Chapter 1: Introduction 1.1 Industry Summary 6 1.2 Company Profile 6 1.3 Brand Personality and Strategy 7 1.4 Line of Flagship Products 8 [pic] Chapter 2: Literature Review and Theoretical Framework 2
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