Industry Overview The Indian liquor industry is a highly competitive industry with strong brands, diversified portfolios and large operations to achieve market leadership positions. The key success factors for the leading players are the need to have operations across various states and also brand salience. While whiskey demand has been gradually declining in the western markets, the demand is rising in India and Asian countries. As per preliminary estimates from International Wine and Spirits
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SWOT Analysis of Gucci Strengths The strength of Gucci is in its established, very strong brand image and international presence. Gucci has also the ability to control its distribution channels. This is part of Gucci’s defensive strategy in the chain value to capture the value added instead of giving it to the middlemen such as suppliers and retailers. The company has also increased the number of their Directly Operated Stores (DOS) as part of the defensive strategy of taking more control of the
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1) The report provides a good picture about the symbolic meaning of Wal-Mart to the consumer and serves as a good measuring stick to certify that the Company’s core brand associations (low prices, rural America, patriotism, etc.) are still in place. Additionally, it does a good job in understanding the relationship between Wal-Mart and the three customer segments: from depicting the psychological profile of the customers (dreams, aspirations, concerns, shopping patterns, etc.) to explaining what
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The Innocent Drinks Design Culture Discuss and illustrate the extent to which a ‘design culture’ in an organisation can give it competitive advantage. I. Introduction In 21st century, the organizations are entering a brand new era full of opportuni-ties and innovations, and great changes have taken place in companies’ attitude to-wards some traditional practices. Design has become an essential issue. As the writer in “Designing the 21st century” observed: Throughout the industrialized
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Introduction Ryanair is one of the most unique and successful low-cost airlines in Europe. Despite having so many negative associations, it still remains the leader in this market by having the biggest share of customers and flights (European Low Fares Airline Association, 2008). Hence, what are Ryanair brand key secrets making it so successful? The Keller‘s Customer-Based Brand Equity Model incorporated with Pillars of the Brand were used to make an analysis which helped to answer this question
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BRAND DEVELOPMENT Presentation Paper By: WULAN YUNITA ISTIANILA DEWI (10311085) DEPARTMENT OF MANAGEMENT INTERNATIONAL PROGRAM UNIVERSITAS ISLAM INDONESIA 2012 Why it is important to create powerful brands WHAT IS BRANDING? Branding is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller and to differentiate them from those of competitors. Brand often becomes a reason for people to choose the product as the
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kind of experiences with the products and services and their marketing program to create the right brand knowledge structures i.e. Thoughts Feelings Images Perception & Attitudes Building a strong brand involves a series of steps as part of a “branding ladder”. It is characterized by a logically constructed set of brand “building blocks”. We need to identify the areas of strength and weakness and to provide guidance to marketing activities. BRAND SALIENCE Brand Salience measures awareness of
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Kwanpen Case Study -Why Singaporeans do not warm up to local brands [pic] Introduction Kwanpen was founded in 1938 in Singapore by Mr Kwan Pen Seng, who is a first-generation immigrant from China .[1] Kwan passed on his knowledge to his son, who learned the craft already as a little boy helping his father. When Kwan Jr. was 10 years old he was talented enough to make his own leather belts and shoes and today he is the CEO of the company. In the 1970s Kwanpen started to expand from
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MKT-429: Chapter 2 CUSTOMER-BASED BRAND EQUITY Customer-based brand equity: Past experience-Marketing Activity- Word of Mouth The CBBE is formally defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand. The Power of a brand lies in what resides in the mind of customers. ▪ Differential effect-How customer react about the name ▪ Brand knowledge-Consumer has learned, felt, seen and heard ▪ Consumer response to marketing-Recall
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Direct Energy -Brand Report Card Global Marketing 1: Marketing Fundamentals Veronica Cheong [Email] [Web address] Table of Contents I. Executive Summary ................................................................................................1 Brand Scorecard ................................................................................................................................................... 1 Top 3 Recommendations .............................................
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