...Executive Summary This report was written to assess the company Red Bull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their opportunities however, could be to extend the product line or team up with another company such as Smirnoff. The threats present to Red Bull are the unhealthy image associated to it by society and health critics and the rising competitors. Despite all these possible setbacks Red Bull continues to be the number one seller of energy drinks worldwide. Introduction 1.1 Give a general introduction to the assignment The aim of this report is to analyse the product Red Bull Energy Drink produced by the company Red Bull, and apply theoretical concepts to the energy drink product category, including analysing information relevant to the industry, environment, competitors, customers and brand of Red Bull all done through secondary research. 1.2 Describe...
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...Department of Master of Business Administration 2016/5/20 Introduction Target Corporation is an upscale discount retailer that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. Target opened the first store in 1962 in the Minneapolis suburb of Roseville, Minnesota, and now is the second largest retailer in the United States right after Wal-Mart. In fiscal 2015, the company’s revenue grew by $1.3 billion, reflecting a 1.3% increase in comparable sales and the contribution from new stores. Today, Target remains committed to providing a one-stop shopping experience for customers by delivering differentiated merchandise and outstanding value with its Expect More, Pay Less brand promise. Target constantly fulfils the needs and fuels the potential of the customers by delivering outstanding value, continuous innovation and an exceptional guest experience. As of 2015, Target operates 1,793 locations and 38 distribution centers with 341,000 team members throughout the United States and worldwide. The retail format include the discount store Target, the hypermarket SuperTarget, and “flexible format” stores previously named CityTarget and TargetExpress before consolidated under the Target Branding. Operating across the U.S., Target’s biggest markets by total sales are California, Texas, and Florida. The company sells a range of general merchandise and food through its store and digital channels. The Company’s general...
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...with over 16,000 stores in 50 countries. This report evaluates major internal and external factors affecting Starbucks using various analytical techniques. Based on the Starbucks brand in UK, it identifies suitable marketing strategies for Starbucks to expand its business in the UK market within the next two years. In line with the chosen marketing strategies, recommendations for the marketing mix are discussed. Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world, with over 16,000 stores in 50 countries (Starbucks Annual Report, 2009, p. 1). Starbucks sells high-quality whole coffee beans along with fresh, rich-brewed coffees, cold blended beverages, a variety of complimentary foods, coffee related accessories and a selection of premium teas primarily through Company-operated retail stores (Starbucks Annual Report, 2009, p. 1). In May 1998, Starbucks successfully entered the European market through its acquisition of 65 Seattle Coffee Company stores in the UK (Starbucks, 2009). In 1998, since opening its first UK store in London, Starbucks has been growing rapidly at a steady rate with over 660 stores opened by the end of 2009 (Starbucks Annual Report, 2009, p. 3). This report aims to evaluate major internal and external factors affecting Starbucks using different environmental analysis methods such as SWOT analysis, Porters Five Forces and PESTLE Analysis. It will be based on the Starbucks brand in UK, and will identify suitable marketing strategies...
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...your destination. Remember, the best fares may not be out of the airport closest to you. 2. You may save by including a Saturday evening stay-over or by purchasing the ticket at least 14 days in advance. Ask which days of the week and times of the day have the lowest fare. 3. Even if you are using a travel agent, check airline and Internet travel sites, and look for special deals. If you call, always ask for the lowest fare to your destination. Car Rental 4. Since car rental rates can vary greatly, compare total price (including taxes and surcharge) and take advantage of any special offers and membership discounts. 5. Rental car companies offer various insurance and waiver options. Check with your automobile insurance agent and credit card company in advance to avoid duplicating any coverage you may already have. New Cars 6. You can save thousands of dollars over the lifetime of a car by selecting a model that combines a low purchase price with low depreciation, financing, insurance, gasoline, maintenance, and repair costs. Ask your local librarian for new car guides that contain this information. 7. Having selected a model and options you are interested in, you can save hundreds of dollars by comparison shopping. Get price quotes from several dealers (over the phone or Internet) and let each know you are...
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...Holiday Gift Card Analysis | | | | Gift cards are becoming a popular alternative to traditional physical gift giving. They offer the gift giver the ability to provide an option that not only satisfies their desire to donate to another person’s wellbeing, but also as a way of providing the recipient with the ability to choose their own gift. Christmas is an especially opportune time to increase the marketing of gift cards by retailers. With the knowledge that many people will be shopping for gifts; there is an abundance of opportunities to market the low-involvement purchase. Retailers use motivated reasoning, such as time and best-fit gifts, to convince consumers that gift cards are the perfect alternative to a traditional gift. Statistics show that gift card purchases are on the rise. Retailers realize that consumer decision processes concerning gift cards can be very beneficial. Many consumers tend to spend more than the actual amount on the card. They also benefit the retailers by being available in a multitude of mediums and locations. Though, there are also many detriments to gift cards. They often are unused and must be accounted for as unearned revenue rather than profits. It seems that gift cards offer the least amount of involvement when compared to other gift options. The approach-avoidance conflict consists of wanting to give a gift, but not wanting to exert the time/energy that is required to obtain it. The felt involvement required to select a gift can...
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...Assignment 1 Red Bull Female Perspective Focus Group Marketing Research Introduction: For over 26 years, Red Bull has manufactured and sold energy drinks. With over 40 billion cans consumed and sold in over 166 countries, Red Bull is currently the number one energy drink brand consumed worldwide, but as new energy drink companies emerge and the market saturates, it is important to retain a competitive edge. A report conducted by Nielsen on users of energy drinks states that a new heavy user category has been discovered; young mothers (Nielsen, 2013). In the past Red Bull has remained very neutral, appealing to both males and females with gender neutral packaging and directed marketing to the target markets of young males, students and club goers. Recently, direct competitors such as Monster and 5 hour energy have created flavours designed specifically for the female demographic. As an industry leader, it is important to evaluate possibilities, especially if they mean gaining market share. This focus group will explore the potential opportunities that this newly discovered target market may hold. Purpose of study (problem definition): The following study is an attempt to gather insight on the wants and needs of a new target market demographic (young mothers and young female energy drink consumers). Will a new female-oriented beverages be well received and potentially profitable? Specific research objectives and information/data requirements: The Goals of this...
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...Section I – Organizational History ASUSTeK Computer Incorporated is an award winning multinational computer electronics manufacturer. Founded in 1990 by TH Tung, Ted Hsu, Wayne Hsieh, and MT Liao on April 2nd 1990, ASUSTeK is now reaching its 22nd year of business. ASUSTeK has manufacturing plants in several locations around the globe, including Taiwan, China, Mexico, and the Czech Republic. “ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company's revenue for 2010 was around US$10.1 billion.” (ASUSTeK Computer Inc., 2011) ASUSTeK has been known to pioneer many new technologies that become prevalent in computer technology of this generation. The organization has a strong tie to its care for the environment and boasts a great corporate social responsibility...
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...Francisco, California. The company develops browser-based games that work both stand-alone on mobile phones and as application widgets on social networking websites such as Facebook, Orkut, Google+ and Myspace. As of May 2012, Zynga's games on Facebook have over 250 million monthly active users. Five of Zynga's games, CityVille, Zynga Poker, FarmVille, CastleVille, and Hidden Chronicles, are the most widely used game applications on Facebook, with CityVille having over 40 million monthly active users. Zynga filed with the SEC to raise up to $1 billion in an initial public offering on July 1, 2011, and began trading on NASDAQ December 16, 2011. Corporate Structure Zynga is supported in two manners: via direct credit card payments and partner businesses. Several Zynga games require an "Energy" characteristic to play. Engaging in "Missions", a core feature of many games, consumes a certain amount of...
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...Headquarters | Beitou District, Taipei, Taiwan | Area served | Worldwide | Key people | Jonney Shih (Chairman) Jerry Shen (CEO) | Products | Desktops, laptops, netbooks, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations | Revenue | US$14.73 billion (2011)[1] | Profit | US$565.2 million (2011)[1] | Employees | 18,850 (2011)[1] | Website | Asus.com | Asus | Traditional Chinese | 華碩電腦股份有限公司 | Literal meaning | ASUSTeK Computer Inc. (Great Splendid Computer Corporation) | [show]Transcriptions | | ASUSTeK Computer Inc., trading as Asus (/ˈeɪsuːs/[2]), is a Taiwanese multinational computer hardware and electronics company headquartered in Taipei, Taiwan. Its products include desktops, laptops, mobile phones, monitors, motherboards, servers, tablet PCs and video cards. The company's slogan is: "Inspiring Innovation. Persistent Perfection."[3] Asus is the world's fifth-largest PC vendor by 2012 unit sales (after HP, Lenovo, Dell and Acer).[4] Asus appears in BusinessWeek’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.3 billion.[5] Asus has a primary listing on the Taiwan Stock Exchange and a secondary listing on the London Stock Exchange. Contents * 1 Name * 2 History * 3 Operations * 4 Products * 4.1...
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................................................................................................................................... 4 3.1 Background ......................................................................................................................................... 4 3.2 Supply Chain Understanding ............................................................................................................... 4 (i) Issues ................................................................................................................................................. 4 3.3 Drivers for GSCM................................................................................................................................. 5 (i) ‘Brand Trust’ ...................................................................................................................................... 5 (ii) Operating Cost.................................................................................................................................. 5 (iii) Managing Product Lines .................................................................................................................. 5 (iv) Corporate Public Risk ...................................................................................................................... 5 (v) Ethical Investment...
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...under the sbu’s of Rahimafrooz Distributors. Limitation of the Study: Within a very short time we have made this report. Methodology of the Study: To prepare the report, both primary and secondary sources of information have been used We have used primary source of the data 1. Direct communication with the Employee 2. File Study Secondary source of the data: 1. Company website 2. Internet Short description about Rahimafrooz Distribution Ltd. Rahimafrooz Company is one of the biggest companies in Bangladesh. Rahimafrooz Company was formerly established in 1954 as Rahimafrooz & Co. Over the decades, Rahimafrooz has grown in size, scale, and diversity. Rahimafrooz Group today has Eight Operating Companies (SBUs), a few other business ventures, and a not for profit social enterprise. Rahimafrooz operates in four broad segments – Storage Power, Automotive & Electronics, Energy and Retail. Now Rahimafrooz Company strengthened their market leadership at home while reaching out to international markets. They have five Group’s five core values – Integrity, Excellence, Customer Delight, Innovation and Inspiring People. Now Rahimafrooz Company reached a successful company. Awards & Achievement: [pic] [pic] [pic] [pic] [pic] Asia's Best Brand SC& FE, CSR Brand Leadership...
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...grateful to those people without whom it would have been quite impossible for us to continue preparing this entire report. During our preparation we overcome some major difficulties and enjoyed our each and every moment on making this business plan. All of our group members were really co-operative. We had done library work, survey and web searching and came to understand many events in preparing this business plan. Executive Summary HAMKO is also a pioneer Battery Components and Chemical manufacturer serving and supporting other battery companies of the country. We are intending to introduce online merchandised on HAMKO for selling products online for the mobility of consumer. With just a click of the mouse, shoppers can buy nearly any product online -- from groceries to cars, from insurance policies to home loans. The world of electronic commerce, also known as e-commerce, enables consumers to shop at thousands of online stores and pay for their purchases without leaving the comfort of home. For many, the Internet has taken the place of Saturday afternoon window shopping at the mall. Consumers expect merchants to not only make their products available on the Web, but to make payments a simple and secure process. Our expected market share will grow most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, magazine advertisements, website advertisements, newspaper. Quality is our primary concern so we will be implementing...
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...1.0 THE COMPANY’S ANALYSIS Located in Laventille, Trinidad and Tobago, Angostura Limited is the manufacturer and distributor of an assorted collection of drinks which include rum, distilled spirits, gins, wines and scotches, pre- mixed drinks and sauces that is acclaimed by an adult oriented market. The company announced that it incurred a billion-dollar loss in 2009 because of money owed to it by its parent, CL Financial. Even so, the Angostura Group managed an after-tax profit of $371 million in 2010.The marketing tools employed by Angostura Ltd has led them to regain profitability in the local market (see Appendix 1). The financial crisis that ravaged them in recent years was not only the result of their parent company but also outside influences that hampered on their performance (see Appendix 2). 1.1 Competitor’s Analysis The two (2) primary local competitors in Trinidad and Tobago regarding the distribution of alcohol are AS Bryden& Sons Limited and Alston’s Marketing Company Limited (AMCO). They have feverishly pursued in obtaining the local target market with imported premium spirits that embodies recognition globally. Alston’s Marketing Company Limited (AMCO) Price is based on Product Line Pricing, Competitive Pricing and also Premium Pricing because of the premium spirits they offer to their consumers. Import tax and duties are major contributors in determining final pricing. AMCO’s main distributing center is located in Chaguanas, Trinidad and...
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...MARKETING STRATEGIES Contents I. General View 3 II – Executive summary 4 III – Current market situation: 4 IV – SWOT analysis: 12 V – Objectives and Issues: 13 VI – MKT strategies: 14 VII – Action programs and Budgets: 15 VIII – Control: 19 I. General View 1. History: Victoria's Secret is an American retailer of women's wear, lingerie and beauty products that is owned and run by the Limited Brands Company. This company was founded in 1963 in Columbus, Ohio. Victoria's Secret was started in San Francisco, California, in 1977 by Roy Raymond who was Business alumnus of Tufts University and Stanford Graduate School. He felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping Center in Palo Alto, and quickly followed it with a mail-order catalog and three other stores. With this store he hoped that it could create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back rooms. In 1982, after five years of operation, Roy Raymond sold the Victoria's Secret Company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, creator of The Limited...
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...INTRODUCTION This report introduces the four elements that constitute the makeup of the overall marketing mix and then applies them to the practical real world workings of the Australian automotive fuel retailing industry – retail petrol outlets. The four elements making up the overall marketing mix include product, price, place and promotion. Collectively they are referred to as the four P’s of marketing as their significance makes them the very foundations and building blocks of marketing. This report affords each individual element its own discussion section opening with the definition of the discussed element before delving deeper into what each element brings to the overall marketing mix and ultimately applying them to the retail petrol industry. MARKETING MIX PRODUCT A product is ‘anything tangible or intangible that satisfies the consumer or business customers’ needs as a result of an exchange process’. A product can be physical goods, services, ideas, people or places. A product has three layers beginning with the core consisting of the benefits that the product provides for consumers (or business customers), the actual product, that is the physical good or the delivered service that supplies the desired benefit and the augmented product which is the ‘actual product plus other supporting features’ (Solomon, et al. 2011, p. 181-185). In the automotive fuel retailing industry, Convey (2011, p. 11) found that ‘retail sales of petrol and diesel, together with related...
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