UNDERSTANDING RURAL DISTRIBUTION A study about the sales and distribution network in rural India SALES AND DISTRIBUTION 4th October, 2009 Group BH Aseem Rastogi – 32235 Stuti Sinha – 32296 Aditi Uppal – 32301 Pratik Kamble – 32303 Sakshi Arora – 32304 Saurabh Ghosh - 32305 Understanding Rural Distribution 2009 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 4 5 8 INTRODUCTION INTERVIEWS CONDUCTED VISIT TO KIRANA STORES PRODUCT AVAILABILITY AT KIRANA STORES 9 13 14 ROLE
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Price- Price/Quality Relationship New Material Chapter 10-Marketing Channels- Distribution/Channels/Place/Supply Chain Management (production to consumer) How channel members add value Types of Distribution Channels Multichannel/Disintermediation Vertical Integration Corporate-ex Sherwin Williams Contractual Integration-franchise Administered-Wal-Mart # of intermediaries (intensity of distribution)-intensive/selective/exclusive Logistics -Types of transportation (air, rail
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information they get directly from wholesalers and retailers in the distribution channels. Moreover, they track what’s happening among channel members on a monthly, weekly, and sometimes even daily basis. Japanese-style market research relies heavily on two kinds of information: “soft data” obtained from visits to dealers and other channel members, and “hard data” about shipments, inventory levels, and retail sales. Japanese managers believe that these data better reflect the behavior
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variable costs (Distribution and Transport costs, Sales commission) are clubbed together. This format is called the contribution format. The income statement on page 50 shows the variable costs and fixed costs more clearly. It has broken down the various costs. This format is called the absorption format. B. As highlighted earlier, the difference in the expenses shown on page 50 and 33 is that – page 50 clearly breaks down the variable expenses (Distribution and Transport costs, Sales commission),
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The Automotive industry – Inventory and issues of fleet. Theory of constraint Throughput: There is limited inventory of a specific vehicle domestically and it is really cutting into potential sales and profitability Inventory: Limited number of vehicles available in the US is hurting growth and our market share potential. The issue at hand correlates directly to inventory Operating expense: Legal issues and logistic costs to bring more vehicles over from overseas. Potentially the opening of
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directly to customers, thereby avoiding the delays and costs of an additional stage in the supply chain. Much of Dell's superior financial performance can be attributed to its successful implementation of this direct-sales model. The core elements of Dell's business model are its direct sales model, usually referred as “direct model”, and the build-to-order strategy. Key Marketing Issues • Positioning/repositioning – Dell needs its brand to appeal to its correct target audience. • Styling-
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1. INTRODUCTION 1.1 DISTRIBUTION Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. 1.2 DISTRIBUTION CHANNEL It is the chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. A distribution channel can include wholesalers, retailers, distributors and even the internet. Channels are broken into direct and
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JANICE HAMMOND Amazon.com’s European Distribution Strategy In January 2003, Tom Taylor, Amazon.com’s Director of European Supply Chain Operations, sat in his office in Slough, United Kingdom, and pondered what changes Amazon needed to make to sustain its growth in Europe. Established in the fall of 1998 through the acquisitions of two on-line booksellers, Bookpages.co.uk in Britain and Telebuch.de in Germany, Amazon Europe had developed into three strong, independently run, country-based organizations
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February 9, 1998. WESCO Distribution, Inc. Late in June 1997, Jim Piraino, VP marketing for WESCO Distribution, Inc. (see Exhibit 1), was preparing for a yearly review meeting with his CEO Roy Haley. At the top of the agenda was the performance of the National Accounts (NA) program during the first half of 1997 (see Exhibit 2). Haley had ambitious plans for WESCO over the next five years. He had charted out a course that called for an annual growth rate of 6% to 8% in sales, and more important, an
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requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren't mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a profit. The following will discuss what the marketing mix is and a brief history of the marketing mix. It will also discuss further in detail the four P's of the marketing mix, as well as, show the relation of the marketing mix
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