"Push or Pull"? Marketing theory distinguishes between two main kinds of promotional strategy - "push" and "pull". Push A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia
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Collegiate Promotions Charity Bailey Professor Garrett HRM 530 March 11, 2012 In this assignment is to evaluate the compensation package the company uses to pay their sales representatives, also compare pay scale of the independent contractors. Next is to review how lack of sales affects the pricing and the behavior of sale representatives. Yes, the compensation system is very effective whether or not independent representative sales anything or not. The company will continue to make
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Table of Contents 1.0 MARKETING OBJECTIVES 1 2.0 MARKETING STRATEGIES TO REACH MARKETING OBJECTIVES 6 2.1 Product Strategies 6 2.2 Pricing Strategies 9 2.3 Promotion Strategies 14 2.4 Distribution Strategies 18 3.0 APPENDIX 25 1.0 MARKETING OBJECTIVES Marketing objectives for KawanKu KG Pastry in Belgium is to supply the pastry frozen food to the selected supply chain supermarkets such as Colruyt and Carrefour. Why KawanKu chooses both supermarkets? It is because they are being
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Evaluate the promotional strategies used by Boost to encourage sales Boost significantly and effectively implement promotional strategies that encourage the sales of the business. It is through relationship marketing, advertising, public relations and sales promotion that contribute towards the success of Boost, encouraging sales allowing the business to grow instead of directing towards a decline. Boost Juice is the largest juice and smoothie bar in the Southern Hemisphere and is in more countries
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Explanation of communication process that applies to advertising and promotion: Marketing communication involves answering the following questions: who is the target audience, what should be communicated and how should it be communicated? Communication is a multifaceted process and the overall image projected by a provider is critically important. To this end, a range of promotional techniques can be used – the communications mix. Jobber (2004) views the mix as having six key elements: Advertising
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the 6 years Why ROE? As per DuPont analysis ROE is affected by three things: - Operating efficiency, which is measured by profit margin (Profit/Sales) - Asset use efficiency, which is measured by total asset turnover (Sales/Assets) - Financial leverage, which is measured by the equity multiplier (Assets/Equity) ROE = (Profit / Sales) * (Sales / Assets) * (Assets / Equity) The above three measures give an adequate idea of how the company functions since it takes into account the basics metrics
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could be brought to market. They did not have the budgets for above the line advertising. They had to resort to guerilla marketing techniques to get the message across to the target audience. They had to try out various tactics to get word-of-mouth promotion going. Viral marketing came into being. When all this was happening, marketers decided to draw a line between different advertising mediums. One part was called “above the line” while the other was called “below the line.” In organizational business
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place, price, and promotion. Marketing Teacher describes the marketing mix in a cake mix metaphor, “All cakes contain eggs, milk, flour, and sugar…However, you can alter the final cake by altering the amounts of mix elements contained in it. Further research also includes people and or physical process as additional P’s in the marketing mix. Marketing Mix by definition is, “having developed a strategy, a company must then decide which tactics will be most effective in achieving strategy goals. Tactical
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RESEARCH METHODOLOGY MINI THESIS “INFLUENCE OF MIDNIGHT SALE TOWARDS WOMAN AT JAKARTA” By : Annysa Yuliaty 014201100130 IB 2 CHAPTER 1 INTRODUCTION 1.1 Introduction Midnight is the middle of the night, specifically 12 o'clock at night. Intense darkness or gloom. A period of darkness and gloom. In the daily cycle of time, midnight represents the deepest point of negativity, when ghosts, demons, and all uncanny beings are most active. It is prescribed for many magic rituals
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CONTENT S. No Page No. 1. Situation Analysis ………………………………………………………………………………………… 3 2. Marketing Communication Objectives ………………………………………………………………………………………... 4 3. Marketing Communication Strategies …………………………………………………………………………………………. 5 4. Tactics …………………….…………………………………………………………………… 6 5. Action Plan ………….……………………………………………………………………………… 8 6. Control/Conclusion …………………………………………………………………………………………
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