Business Writing Portfolio Part I: Business Writing Steps • Do an audience analysis • Identify o The target audience Store managers Store employees Retail customers and the public o The communication channels Oral or written o What the message is set to do Persuade, inform, praise or shock (Townsend Hall, 2005) • Organize o The structure and format of the message o Keep communication simple and to the point. o Proofread the message o Deliver the message • Follow-up
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Macy's on the second floor of the Northlake mall, moving around occasionally, for around 2 hours, just paying attention to how stores compete with one another, and how people spend their money in the various stores. Stores that are specialty-type shops with little to no competition were often rather filled with people. A good example of this is Sweet Spot, a candy shop. The store itself is small, but it is the only specialty candy store in the Northlake mall, and people like candy. I watched as people
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them to buy the frozen yogurt at a discount during the following month. Secondly, we will hold some activities locally. For example, we may build some sub branches in the local shopping malls, which can bring us great opportunity to earn revenues because people tend to buy something to eat when they are doing shopping. Also, we may gain more profits by sponsoring some events for the local schools to let the students know more about us, because the teenagers belong to a significant customer segment
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Strategic location The company owns more than 80 outlets around Singapore, Malaysia and Republic of China, of which 70 outlets are based in Singapore. The company market its range of food products from kiosks along the road to supermarket outlets and shopping malls at every corner of Singapore, thus allowing consumers to gain easy access to its outlets. Price and Variety of Food products All products of Old Chang Kee were priced between $1 to $2. The affordable price range would even allow children as young
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Proposal and Recommendation Theme : Nature 1. Sea(Tampines mall – Tampines) * Tables & Chairs : we will make the form of tables into surfboard shape and put some sands, starfishs, shells into the table covered by transparent glass. Moreover, we will make chairs to shell shape. – It will recall their memories of the sea. * Attire of staffs : every staffs will wear different uniforms. For example, they wear like captain of the ship style during weekdays, and like pirates during weekend
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JC Penney is large retail chain in the US. The company sells everything from clothing to furniture. According to Data Manager (2010), the company employs about 154,000 people. Now with the help of technology, JC Penney also has a fully functioning website. A good leadership team for this store has to be able to understand the customers and the employees. Everything that a leader expects from their team they have to also meet the same standards. The leader must also pay attention to the competition
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Introduction of Industry and Company Standing The company that I am working now is a brick and mortar company, which named Jefferson. The company has no E-commerce transaction. After doing some research on how to establish an E-commerce website for the company, we had come out with the whole idea on how to achieve it. Jefferson is a clothing company which origin from Malaysia. The main business we are doing all the time was producing cloth with affordable price yet fashionable for male. Going
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Introduction Over the past decade, online shopping has grown to new heights. Shoppers have the ability to do more research before making a purchase by using the internet. They can read reviews, compare prices, pre-shop, and purchase at any time. (Valerio, D. 2012). With mobile technology, shoppers are also able to shop with their phones, IPad, and tablets, with internet access. According to a study that was done by United Parcel Service Inc, seventy percent of more than 3.000 online shoppers said
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leading to store closures, downsizing, and even bankruptcies. The companies that do seem to be adapting to the new world of internet commerce, have adopted plans that require not just fewer, but smaller stores. This has left a huge hole in many shopping centers that may never recover in this new economic reality. How these giants of retail have been humbled by what started as just another internet startup during the dotcom boom is amazing
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rooms,’ Chain Store Age, Vol.78 No. 8, pp. 160-164 1. Bearden, William O. (1977). ‘Determining attributes of store patronage; Downtown versus Outlying shopping centers,’ Journal of Retailing, Vol. 53 No. 2, pp. 17-21. 2. Lee, L.S., Ibrahim, M.F. & Hsueh-Shan, C. (2005). ‘Shopping-centre attributes affecting male shopping behaviour,’ Journal of Retail and Leisure Property, Vol. 4 No.4, pp. 324-340. 3. Thang, D.C.L. & Tan, B.L. (2003). ‘Linking consumer perception to preference
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