...2 4.1 Advantages of purchasing online 2 4. 2 The characteristics of online shoppers 3 4. 3 Factors of affecting online shopping 3 5. Methodology 5 5.1 Research design 5 5.2 Data sources defined 6 5.3 Data collection methods 7 5.4 Data analysis 7 6. A statement of possible outcomes 8 7. Ethical consideration 8 8. Risk assessment and risk management 9 9. Resource management 9 References 11 1. Project title An investigation into factors of affecting online shopping within China on college students 2. Research Context With the proliferation of using internet，the way of living and working has increasingly changed, such an environment enables people to gain information such as pictures, videos, news and knowledge as well as purchase goods through internet. So, The proportion of E-shopping has been consistently growing. Internet World States (2010) reports that China is the world’s largest Internet market. According to “China Internet network information center” (CNNIC) reported that in 2009 the number of Chinese online shoppers is108 million with 45.9% annual growth rate. At present the rate of online shopping has reached to 28.1% from 22.1% at the end of 2007. However, which group of people are the main customers to shop online and what factors drive these people to purchase on the internet? A survey did by Iresearch ( Iresearch is a company that focuses on internet media, e-commerce, online games and other new economic fields...
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...EDUCATION ENTREPRENEURSHIP & LEADERSHIP, LONAVALA, INDIA A Research on Online Buying behavior of Consumer’s in India Research Proposal Sahil Maini PGDM 2012-2014 Under the Guidance of Prof. Sachin modgil & Prof. Ajitabh Dutta 13 PROPOSED TITLE: “A research study on online buying behavior of consumer’s in India” Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The four key dimensions of online shopping as perceived by young consumers in India are identified. Besides that It is discovered that website design, website reliability, customer service and trust are the four key factors which influence young consumers’ perceptions of online shopping. The present paper focuses of the factors, challenges and measures to be taken by retailers to understand online buying behaviour of consumers in India. INTRODUCTION With an increase in use of internet as means of communication with consumers, the field of Ecommerce, online buying has experienced a rapid growth in the recent years. Its well known that online business i.e. business to consumers is increasingly growing at a very...
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...Current Use of the Web……………………………………………………. 4 Web Design Analysis ……………………………………………………………………. 5 What Works………………………………………………………………………. 6 Recommendations for Improvement……………………………………………… 6 Web Use for Future Growth …………………………………………………………….. 7 Strengths…………………………………………………………………………... 7 Weaknesses………………………………………………………………………... 8 Opportunities…………………………………………………………………….... 8 Threats…………………………………………………………………………….. 9 Ethical Considerations…………………………………………………………………….. 9 Conclusion………………………………………………………………………………… 10 References…………………………………………………………………………………. 11 Abstract Founded in 1992 and with more than 400 stores now nationwide, HomeGoods prides itself in finding one-of-a-kind, discounted home décor merchandise. HomeGoods offers a variety of products from “around the world, such as giftware, home basics, table-top, accent furniture, lamps, rugs, bath and bedding, decorative accessories, children's furniture, seasonal merchandise, and wall décor.” With weekly shipments, HomeGoods huge stores are constantly changing with merchandise. Their consumers come for the hunt. HomeGoods website is carefully designed with inspirational photos and decorating ideas, but it does not offer online shopping. Although it is very interactive, it can drive its consumer to online competitors like Wayfair, Joss & Main or Etsy, which also has one-of-a-kind décor items. HomeGoods uses many social media tools like Pinterest, Facebook, Twitter, and Instagram to showcase their customer...
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...Walgreens’ Marketing Plan Here in is a marketing plan and strategy for a new online service provided by Walgreens. This paper will touch on key factors that we will reflect in our findings in four phases. In phase I we will give an overview of the company and introduce a new service that will benefit Walgreens. This paper will also discuss how marketing is important to Walgreens success. To help implement the new service we will perform a SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends). We also use the four P’s, promotion, price, product and place to make the marketing mix for this new service. Phase II identifies the segmentation criteria that will affect the target market and identify target market. The team described the consumer who primarily will use this service and describe the sub-target market of the organizational buyer and the factors that influence their purchasing decisions. Finally, Team A will analyze the current competitors and define the competitive landscape in which this new service is entering. Phase III Team A discusses key factors for Walgreen’s new service. Team A also describes the attributes of Walgreen’s service in detail. Provided is a map of Walgreen’s new service and how it will move through the product life cycle, and what factors will affect the movement. Also, how the product life cycle will affect the marketing of this new service? Team A has identified the positioning and differentiation strategies for the...
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...Internet? A Longitudinal Study of Online Shopping Moez Limayem, Mohamed Khalifa, and Anissa Frini Abstract—The objective of this study is to investigate the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. The model is then tested empirically in a longitudinal study with two surveys. Data collected from 705 consumers indicate that subjective norms, attitude, and beliefs concerning the consequences of online shopping have significant effects on consumers’ intentions to buy online. Behavioral control and intentions significantly influenced online shopping behavior. The results also provide strong support for the positive effects of personal innovativeness on attitude and intentions to shop online. The implications of the findings for theory and practice are discussed. Index Terms—e-commerce, online shopping, TPB. I. INTRODUCTION HE use of the Internet as a shopping and purchasing medium has seen unprecedented growth. Most experts expect the global electronic market to dramatically impact commerce in the twenty first century. Jaffray [1] estimates the total volume of cybersales to reach $201 billion in 2001 and Forrester Research [2] predicts electronic commerce activities to reach $327 billion in 2002 worldwide. Activmedia [3] forecasts Web revenues to amount to $1.2 trillion in 2002. In addition to this tremendous growth, the characteristics of the...
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...Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, 2) The Strategic Position and Action Evaluation (SPACE) Matrix, 3) The Grand Strategy Matrix, 4) The Internal-External (IE) Matrix. Summary of Matrix Analysis Stage 3: The Decision Stage Quantitative Strategic Planning Model [QSPM] Recommendations Epilogue Introduction Target Corporation is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Target Corporation is the third-largest general merchandise retailer in the United States. It offers an assortment of general merchandise, including consumables and commodities; electronics, entertainment, sporting goods, and toys; apparel and accessories; and home furnishings and decor; as well as a line of food items. The company operates its stores under Target and SuperTarget brands. It also sells its merchandise online, as well as offers credit cards to its customers. In addition, the company runs Target Clinics in select twin cities Target...
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...title: FACTORS AFFECTING STUDENTS' ONLINE SHOPPING ATTITUDE AND PURCHASE INTENTION IN HO CHI MINH CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Ho Chi Minh City, Vietnam 2014 Group members: Student Number 1. 2. 3. 4. 5. Name ID Student Name 1. 2. 3. 4. 5. Responsibility in Assignment Participation % * Signatures: a. ____________________________________ b. ____________________________________ c. ____________________________________ Date Submitted: _________________________ TABLE OF CONTENTS CHAPTER I: INTRODUCTION I. II. III. BACKGROUND RATIONALE RESEARCH OBJECTIVE CHAPTER II: LITERATURE REVIEW I. II. III. IV. V. INTRODUCTION REVIEW OF RELATED THEORETICAL STUDY INFLUENCE OF INTERNET ONLINE ON CUSTOMER FACTOR AFFECTING ADOPTATION OF ONLINE SHOPPING CONTRIBUTION OF STUDY CHAPTER III: METHODOLOGY I. II. III. IV. RESEARCH PROCESS RESEARCH STUDY TARGET SAMPLE DATA COLECTION Chapter 1: INTRODUCTION I. Background of Research Nowadays, with the rapid development of Internet technology, online shopping is becoming common and even inevitable among people in different age. Consumers choose online shopping which is another shopping channel that is more convenient and express than the traditional shopping pattern, and these also attracts more and more people sell products online, from chain store to small individual business. Due to the increasing amount of online sellers, the...
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...interest. But this virtual connectivity known as “ONLINE SHOPPING OR E-TAILING” is really a challenge for Indian customers to be associated with; they face some real time problems related to trust and quality. But the Indian shopping trend shows some rigid type of behavior towards online shopping. They do not trust this shopping style as they have to see and choose a product virtually and pay for it, without any kind of physical touch, which was really difficult to be done in Indian market, but in past 2-3 years the trends have changed at least in metros and big cities. It has been observed that Indore is adapting the changes in shopping trends in metros very quickly, they love to shop from home and enjoy online shopping. So the process of analysis of factor affecting customer satisfaction levels was initiated, ACSI Model uses the three manifest variables: Customer’s Expectation, Perceived Values and Over-all Quality, which leads to satisfied customer. This will give us the clear insights of satisfied online shoppers across Indore. Factors affecting online shopping behavior Online shopping is a relatively new type of retail shopping. It has now been adopted all over the world including Thailand. In Thailand, electronic shopping is still not as well known or accepted as in many other countries, and though the knowledge of online shopping in Thailand is now beginning to increase rapidly, the factors influencing online shopping behavior of Thai consumers have not been investigated...
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...internal environments to key people within the organization.” (Wheelen and Hunger, Ch.4, Sec. 4.1) Managers scan the internal environment for strengths and weaknesses and the external environment for opportunities and threats. Strengths and weaknesses can be found within the company structure, as well as the employee pool. Scanning the external environment can expose the company to opportunities not yet taken advantage of by other companies. This external scan can also bring light to threats from other organizations in respect to products, services, and costs. Starbucks was founded in 1971 when the first coffee store was opened, and became the competitive company it is today when expansion began in 1987. Starbucks’ mission is “to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” (Starbucks, Our Heritage, 2014) Internal factors affecting Starbucks’ product decisions involve environmental aspects such as where their coffee beans are farmed and the cost of those beans. If the farmers have issues with their beans, this limits the availability to Starbucks. This will force Starbucks to look elsewhere for their beans, which may cost more and be of lesser quality. If the price of the beans increases, this price will have to be passed on to the customer. The price of Starbucks’ coffee is currently quite expensive for an ordinary cup of coffee. Increasing the price could force some customers to look to the lower...
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...Consumer Attitude Towards Online Retail Shopping in the Indian Context Sangeeta Sahney *, Archana Shrivastava** and Rajani Bhimalingam*** The objective here is to look into the various aspects of online shopping in modern day environment and to identify those factors that affect the development of attitudes towards online shopping. The study also aims at identifying customer requirements with respect to online shopping, giving certain conclusions to ensure the success of an online shopping site. This study is descriptive, diagnostic and exploratory in nature, and is aimed at identifying critical parameters in online retail shopping, tapping consumers’ feelings and attitudes towards online shopping, and establishing attitudinal differences across demographics. It reaches a logical conclusion through the identification of key design areas. It helps one to understand what consumers expect from an online retailing store for their satisfaction and delight. By examining the various dimensions uncovered in this study, online retailers can develop a better understanding of consumer needs. Marketing academicians may use this study for assessing consumer attitudes towards online retail shopping in the Indian context, thereby, identifying such attributes that would lead to positive attitudes towards online retail shopping. Online retailers may also use the findings of this study as a resource, while constructing, managing, and evaluating their marketing strategies in the Indian context...
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...NO.2, 2005 WEB-BASED SHOPPING: CONSUMERS’ ATTITUDES TOWARDS ONLINE SHOPPING IN NEW ZEALAND Gurvinder S Shergill Massey University Auckland, New Zealand G.S.Shergill@massey.ac.nz Zhaobin Chen Global Integration Ltd Auckland, New Zealand ben_chen46@hotmail.com ABSTRACT The growing use of Internet in New Zealand provides a developing prospect for E-marketers. If E-marketers know the factors affecting online New Zealand buyers’ behaviour, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This paper is part of larger study, and focuses on factors which online New Zealand buyers keep in mind while shopping online. It also investigates how different types of online buyers perceive websites differently. This research found that website design, website reliability/fulfilment, website customer service and website security/privacy are the four dominant factors which influence consumer perceptions of online purchasing. The four types of online New Zealand buyers; i.e., trial, occasional, frequent and regular online buyers; perceived the four website factors differently. These buyers have different evaluations of website design and website reliability/fulfilment but similar evaluations of website security/privacy issues, which implies that security/privacy issues are important to most online buyers. The significant...
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...(IE) Matrix. Summary of Matrix Analysis Stage 3: The Decision Stage Quantitative Strategic Planning Model [QSPM] Recommendations Epilogue Introduction Target Corporation is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Target Corporation is the third-largest general merchandise retailer in the United States. It offers an assortment of general merchandise, including consumables and commodities; electronics, entertainment, sporting goods, and toys; apparel and accessories; and home furnishings and decor; as well as a line of food items. The company operates its stores under Target and SuperTarget brands. It also sells its merchandise online, as well as offers credit cards to its customers. In addition, the company runs Target Clinics in select twin cities Target stores, which offer various services, including flu shots; and treatment for common illnesses, such as strep throat, bronchitis, and skin conditions. Target's first store opened in Roseville, Minnesota, in 1962. Its on-trend merchandise at affordable prices launched a new era in discount retailing. This "T-1" stores were easy to shop, attractive and...
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...How do you comment on the retail industry in Hong Kong, and how do you see yourself in playing a part in contributing into this sector?* EXECUTIVE SUMMARY Economic performance stands still in 2014 The Hong Kong retail business saw a stagnant performance in 2014 compared to that of 2013. This may be attributed to several internal and external factors which had an impact on economic conditions. The continual effect of anticorruption policy laws in China and its policy on shopping tours to Hong Kong is tightening the spending propensity of Chinese tourists, who are one of the key source markets driving retail growth. In addition, domestic spending softened in 2014 adding to the slow performance of retailing. Expansion plans are put on hold by most retailers Hong Kong retailing rental prices have continued to soar, coupled with demand for shop fronts in prime locations by both luxury and international players. The majority of retailers have held back their expansion plans to avoid incurring hefty costs. They are counteracting this situation by exploring online channels and mobile platforms, and revamping existing outlets combined with creative and loud marketing activities in stores. Retailers have also spotted the potential opportunities of allocating their resources to New Territories districts instead. Upscale grocery shopping versus mass non-grocery shopping Consumers gaining sophistication and westernised lifestyle habits has led to a shift towards increased visits to...
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...impacts that the processes have on the consumer and society.” (Kuester, 2012). According to Comscore, the report found stated that low cost airline website have experienced a strong growth visitation from consumer who are continue to search for the best travel deals online. The concept of e-ticketing was first been initiated by Air Asia in 2001 and subsequently be followed by Malaysia Airline in 2005. Airline’s company...
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...Environment As the new store manager over the next 12 months I plan to increase the sales by 9% and profit by 12%. I am going to be analysing how the internal and external factors have affected the store. This will enable me to plan how to achieve these goals. The store location has conflicting reasons why it can be a positive as it is a good location but there is a lot of competition. There are regular trains to and from the local station to London with a reasonable journey of only 40 minutes. This is good news for the store as the proximity to London can mean an increased footfall, as more customers are in the capital of England. The store is positioned within the M25 where the current population inside the M25 is estimated to be around 7,800 people in 2011 (GLA Intelligence Update, 2009 Round Demographic Projections for the London Plan (Revised)). This means that there are a lot of people living locally and they are currently going to the competition to shop. Being located on a high street is an advantage for the store because of the regular footfall as well as the great amount of parking options for customers. The only disadvantage here is that the nearby shopping centre may be taking some customers away from the high street, especially in the UK where our weather may be cold and wet, customers may wish to stay inside the centre if they can purchase everything they require from the competition. The store has a semi-unique position as a store at a mid-price range, in...
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