...Berry’s Bug Blaster Web Evaluation Insert student name here WEB/236 Web Design I University of Phoenix Insert name of professor Insert date due Berry’s Bug Blaster Web Evaluation The website which was developed for Berry’s Bug Blaster’s is intended to be an informative site for the company’s pest control services. The site contains the up-to-date contact information and features all of the current advertised specials and promotions. Also included is a detailed list of the pests the company handles as well as the current methods used in all services. The intended audience is directed at customers who are currently dealing with pests, or have dealt with pest control problems in the past. Berry’s attempts to attract customers who are in need of their specialty services by offering promotional pricing and a detailed step by step process in which they will make all potential customers place of residence pest free. [Is this regional?] Berry’s Bug Blasters’ website has several goals: 1. Bring in new customers by having a web presence when pest control companies are searched using search engines 2. Be easily found when previous customers need assistance with a new issue 3. Inform customers of available services 4. Provide customers with contact and address information as well as a way to contact the company directly through the website. [Goals End here .. the following items are evaluation points. This belongs in strengths and weaknesses] 5. The current...
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...Management / plymouth university | E- Commerce | PC303 | | Sonny Tella Leshie : SN/129122 | | | Table of Contents 1.0 Executive Summary 2 2.0 Introduction 2 2.0 E-Commerce 3 3.1 Benefits of E-Commerce 3 3.2 Limitations of E-Commerce 4 4.0 Features of E-Commerce 4 4.1 Ubiquity 5 4.2 Global Reach 5 4.3 Universal Standards 6 4.4 Richness 6 4.5 Interactivity 7 4.6 Information Density 7 4.7 Personalisation/Customisation 7 4.8 Social Technology 8 5.0 Privacy and Security Issues 9 5.2 Security 9 6.0 Ethical Factors 10 6.1 Privacy 10 7.0 Recommendations 11 8.0 Conclusion 11 9.0 Bibliography 11 Appendix 13 1.0 13 2.0 14 3.0 15 4.0 16 5.0 17 1.0 Executive Summary This is a report of a critical review of the E-Commerce website of “Alfasud Parts Online”. The report will look at the general role of e-commerce in contemporary business and the advantages or otherwise for Alfasud. A critical analysis of the implementation of the unique features of E-Commerce shall be undertaken and their business significance for the company will be evaluated. This report will evaluate the security provisions on the e-commerce website and the employed technologies and methods for ensuring security and privacy. An evaluation of necessary ethical considerations and others issues arising on the website will also be conducted. The report will draw conclusions and make recommendations to the board of directors of Alfasud...
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...Introduction: E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model. The basics of marketing remain the same - creating a strategy to deliver the right messages to the right people. What has changed is the number of options you have. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, e-marketing adds a whole new element to the marketing mix. Many businesses are producing great results with e-marketing and its flexible and cost-effective nature makes it particularly suitable for small businesses. This guide describes how to develop an e-marketing plan and provides guidance on implementing that plan and monitoring its effectE-business has transformed the way companies function in today's economic marketplace. The technological advances of the past few decades have given businesses the ability to grow and expand beyond their local market. The Internet allows small businesses to reach national or global consumers with their products and services, increasing their sales and profits. Along with these advantages come some disadvantages, creating higher levels of economic challenges not previously seen. The field of entrepreneurship is widely represented on the Internet through small and large companies that perform their entire operations, or a large portion...
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...Management Analysis: The Home Depot History, Development, and Growth The Home Depot, founded in Atlanta, Georgia in 1978 by Bernie Marcus and Arthur Blank, experienced growth rather quickly. The Home Depot is “the fastest growing retailer in U.S. history.” In 1981, the company went public on NASDAQ, moving to the New York Stock Exchange (NYSE) merely four years later in 1984. The 1980s and 1990s saw tremendous growth for the company, with 1989 marking the celebration of its 100th store opening. From the time of its foundation, The Home Depot has been able to continue growth by implementing and reinforcing its distinct core competencies. Additionally, The Home Depot experienced aforementioned growth through not only continuously adapting to change, but through maintaining the initial culture and values of the organization. Through emphasizing and sustaining said culture and ensuring providence of good products and customer service to its customers has bolstered The Home Depot’s competitive advantage and forged the company’s reputation as the home-improvement industry leader. Internal Analysis - Strengths and Weaknesses All four of the following, whether strengths or weaknesses, are of utmost importance for The Home Depot. Strengths Pronounced Reputation and Brand Image Due in part to its highly evolved marketing and advertising strategies, The Home Depot has developed a pronounced reputation and brand image within the home-improvement industry. On a...
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...marketing campaign that will meet all of these goals. Infibeam grew rapidly during its first three years in business, but it did so only by word-of-mouth advertising. Infibeam has never undertaken a marketing campaign of the magnitude needed to attain its current goals. Several models were used to analyze the environmental and competitive challenges facing Infibeam and multiple alternatives were identified. These alternatives vary in complexity and anticipated effectiveness. The recommendation that is most likely to allow Infibeam to meet all of its stated goals is a combination of fundraising, marketing and corporate restructuring. Implementation of the recommendations in this analysis will propel Infibeam into the top 5 e-retailers in India. Background Infibeam entered the online retail market in India during 2007 when 5 former Amazon employees joined together to create an Indian version of the giant retailer. It was initially conceived as an online marketplace for consumer goods which could be purchased and delivered within a few days. During its first 3 years in operation, Infibeam invested in technology and infrastructure to meet its goals of wide selection, right prices and best customer service. Enhancements included the BuildaBazaar platform, acquisition of Picsquare, launching of the US based Infibeam.us and development of its Vishwagram Bazaar...
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...Factors Affecting Purchase Decision of Online Shopping Mall in Hong Kong Background and Overall Research Aim According to the global transaction service provider, PayPal (2015), predicted that the online expenditure of Hong Kong will reach 25 Billion US Dollars by 2015. The main cause of this significant growth is drive by the rise of online shopping malls. However, a report which conducted by Hong Kong Trade Development Council (Hong-kong-economy-research.hktdc.com, 2015) states that the proportion of sales through online shopping platforms are only share 7.7% of the whole e-Commerce industry, which means the online shopping phenomenon is just at the early stage, with the growing of social media, such as Facebook, Twitter and Weibo (Castronovo and Lei, 2012), there is a plenty of room to grow. In order to understanding the e-commerce industry in Hong Kong, Go-Globe Hong Kong conduct a research about the e-commerce environment in Hong Kong. The main group of online shoppers are 25 to 34 years old (76.4%), while 40.5% aged between 50 to 64 years old. In 2013, there are 8.5% increase of Hong Kong residents shopping online in compare with 2011. Four out of five Hong Kong consumers use the internet to research what they want before purchasing or even purchase it online. And 49% of them are willing to spend more money on online shopping mall in the near future. With the smartphone are become more and more popular, 89% of smartphone users search a product which they desired in smartphone...
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...E-Business in Students Life’s Behavioral simulations are often used as a way of exposing students to "real life" situations to gain firsthand experience of business problems and solutions, however at the University of the Sunshine Coast we chose to use "experiential learning" as one of the teaching strategies in the unit INF320 Electronic Commerce by exposing final year Bachelor of Business, Information Systems students to implement actual electronic commerce business solutions by drawing on their previous theoretical and behavioral classroom simulations in a tripartite collaborative activity over a whole semester involving the student, the business owner and the university. While behavioral simulations provide an effective way of exposing students to realistic situations, our experience demonstrates that the integration of the university with the local business owner not only raises the profile of university and keeps it in the public eye but also for the students gaining practical insight into the day-to-day operational forces affecting business decision. Students have the opportunity to make a worthwhile contribution to business, by applying, the knowledge and skills accumulated over the years and hence, build up self-confidence before moving out into the business world as graduates. Introduction == The traditional teaching method used in many classrooms is to devise one or more case studies based on business activities for students to solve...
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...Business Research Report Online Sales Assessment Code: RWT1 Student Name: S. Ward Date: 09/18/2014 Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Selling the Ward Socks Online 5 Impact of online sales to the company 6 The requirements for a successful online marketing campaign 6 Recommendations………………………………..…………………………………………………………………………………………………7 Conclusion…………………………………………………………………………………………………………………………………………….…8 References 9 Executive Summary Sherry Ward appointed to research the possibility of adding online sales to the Ward Sock Company. The purpose of this report is to determine if moving to an online sales department will increase our customer base and ultimately increase our sales. This report will review the advantages and disadvantages of adding online sales to the company, how online sales will influence our company and lastly how best to implement the recommendations. Ward Sock Company methodical and calculated work ethic has proved to be key to the company’s long-term success therefore thorough research and analysis is imperative to the success of the online sales project. The research shows that there are many advantages to progressing to an online sales division, by going out on the world wide web the store will be open 24/7 not only will this our existing customers additional access for easy repeat purchases it has the potential of adding new customers. The company will need to be careful with online...
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...Slide 4. 1 Chapter 4 E-Environment David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide 4. 2 Learning Outcomes • Identify the different elements of an organization macro-environment that impact on an organization‟s e-business and e-marketing strategy • Assess the impact of legal, privacy and ethical constraints or opportunities on a company • Assess the role of macro-economic factors such as economics, governmental e-business policies, taxation and legal constraints. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide 4. 3 Management Issues • What are the constraints such as legal issues placed by the e-environment on developing and implementing an e-business strategy? • How can trust and privacy be assured for the customer while seeking to achieve marketing objectives of customer acquisition and retention? • Assessment of the business relevance of technological innovation. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 1 Slide 4. 4 Activity 4.1 Introduction to Social, Legal and Ethical Issues • List all the social, legal and ethical issues that the manager of a sell-side e-commerce website needs to consider to avoid damaging relationships with users of his or her site or which may leave the company facing prosecution. You can base your answer on issues which may concern...
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...Websites evaluation Conducted for London Business School Contents Contents...............................................................................................................................2 Executive summary .............................................................................................................3 Site one:................................................................................................................................3 Introduction..........................................................................................................................3 Competitive analysis.............................................................................................................5 Detailed findings:.................................................................................................................6 Company/product information....................................................................................6 Registration option.......................................................................................................7 Performance/navigation..............................................................................................8 Community...................................................................................................................8 Aesthetic/Consistency....................................................................
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...By: Shawn Eghterafi Section –041 Submitted To: Professor Julie Kellershohn Ted Rogers School of Management in partial fulfillment for the requirements for MKT100 Principles of Marketing 10/27/2015 Situational Analysis Report for Amazon Drive-Thru Grocery Ryerson University Situational Analysis Strengths Amazon has been in business for over 20 years and is known for its wide distribution network and low prices.Amazon Fresh builds on this network distribution centers. Amazon’s management team is led by “clear thinking and a cohesive vision, even if it takes a while for rivals to figure out Amazon’s motives.”Amazon Fresh’s most marketable feature that will resonate with customers the most is that it offers local products. Amazon Fresh works with small business, which gives customers“more of a local flavor than places like Wal-Mart.”Thanks to Amazon’s close relationship with its suppliers allows it to offer the lowest overall prices for household items. Weaknesses Amazon Fresh is currently in a few cities. Amazon Fresh will need a lot of time to expand. Think about how long it took Wal-Mart to expand. Amazon Fresh must also built dedicated refrigerated warehouses to be able to handle fresh fruit and frozen items.With properties over valued in Canada it will limit Amazon’s ability to expand. Amazon Fresh may have trouble hiring people because workers have told Business Insider that it’s a “bruising workplace where employees are asked to harshly critique their peers...
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...creating new products such as: wallets, purses, computer and cell covers, scarves, beach accessories, lunch bags and jewelry. The company growth was consistent until 2014 when the revenue of the company fell by 1% and the net income decreased around 15%. The customer traffic was declining and new customers were not buying Vera Bradley’s products anymore. After analyzing competitors, the industry, and the internal situation of the company, there are some recommendations that I would like to develop more in-depth to add those into a new strategic plan that can actually generate profit for Vera Bradley. RECOMMENDATIONS Recommendation 1: Decrease production of certain products on the existing line to have a limited amount of high quality handbags and accessories. Recommendation 2: Expansion of the distribution channels by opening new locations globally, especially Asia due to the growth in the luxury goods market there; and improving e-commerce. Recommendation 3: Make an improvement on their marketing strategy. Recommendation 1: Decreasing production of some products on the existing line to have a limited...
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...page no. 1.0 Purpose of report………………………………………………..2 2.0 Offline marketing strategy…………………………………….2 3.0 Organization’s resources and capabilities…………………2 4.0 Situation analysis………………………………………………...2-7 5.1 Micro-environment analysis…………………………...3-5 5.2 Macro-environment analysis…………………………..6-7 5.0 E-business Strategy………………………………………………8-10 6.0 Implementation………………………………………………….11-14 7.3 Marketing mix elements………………………………..11-14 6.10 Product…………………………………………………….11 6.11 Price………………………………………………………..12 6.12 Place……………………………………………………….12-13 6.13 Promotion………………………………………………….13 6.14 People, process…………………………………………..13-14 7.0 E-customer Relationship Management……………………..14-16 8.0 Using Digital Media Channels…………………………………16-17 9.0 Evaluation & improvement……………………………………18 10.0 Budgeting…………………………………………………………19 11.0 Limitations/assumptions…………………………………………19 12.0 Anticipated risks and recommendations……………………20 1.0 Purpose of the report The purpose of this report is to assess the e-marketing opportunity of Gloria Jean’s (GJ), link it with offline organizational marketing strategy, develop an appropriate e-marketing plan including outline of the anticipated risks upon implementing the programme and recommend solutions to it. 2.0 Offline marketing strategy GJ offers highest quality gourmet coffee beans. Currently, GJ promotes itself offline through its in-store advertisements and banners. Its in-store advertisements do not provide...
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...DOAN NGOC HA DEMAND CREATION OF ONLINE SERVICES FOR B2B AND CONSUMER MARKET – FOOD DELIVERY IN VIETNAM Master of Science Thesis Prof. Olavi Uusitalo has been appointed as the examiner at the Council Meeting of the Faculty of Business and Technology Management on January 9th, 2013. ABSTRACT TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Programme in Business and Technology Management DOAN NGOC, HA: Demand creation of online services for B2B and consumer market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery The evolution of the Internet and the dynamic of the economy nowadays have created opportunities for young companies to enter the online market. The source of these opportunities comes from the changes of customer behavior as they get used to the digital world. New Internet-based products and services are created to offer more and more benefits to customers. Interestingly, the dynamic of the market does not only come from the changes of customer behavior but also from the fast development of technology and innovative ideas. Successful products and services even shape the behavior of customer in using Internet. It can listed here the famous examples of Amazon in changing online purchasing behavior of customer or Facebook in changing the way people communicate...
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...Global e-Business Assignment One The Assessment of the Amazon.com Ji Li Student ID: 13087096 7BSP1172 Global e-Business Module Tutor: Hajrë Hyseni 2nd April 2014 [Word Count 2123] 1 Table of Contents Chapter 1: Introduction ..................................................................................................... 3 Chapter 2: Findings ............................................................................................................ 4 2.1 The e-Commerce Industry ................................................................................................... 4 2.2 Evaluation of the Website .................................................................................................... 4 2.2.1 Entry ................................................................................................................................................... 4 2.2.2 Browsing ........................................................................................................................................... 5 2.2.3 Basket & Checkout ........................................................................................................................ 6 2.1.3 Engage ............................................................................................................................................... 6 2.3 Fulfillment .........
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