Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect ofmarketing. noun the action or business of promoting and selling products or services, including market research and advertising. Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The
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for a while- leaning, looking, discovering What is marketing * marketing is managing profitable customer relationship * “ the aim of marketing is to make selling unnecessary” * marketing is the process by which companies create value for customer and build strong customer relationships in order to capture value from customers in return understand the needs and want | design a customer driven marketing strategy | marketing program that deliver superior value | build profitable
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Review Sheet for Test 1 Marketing Chapter 1: Define Marketing: “All the Business activities needed to get goods and services from produce to consumer. 3 Eras of Marketing: * Production Era: * Sales Era (1946): * Concept Era (1957): Societal Marketing Concept: Trying to come up with a product that is god for society. Define a Market: People, Money, Need, Authority to buy, Enough to get a return on investment, Availability to consumers. Chapter 2: Define Strategic Planning: “Where
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------------------------------------------------- MARKETING – TD1 Marketing is the process by which companies create values for customers and build strong customer relationship in order to capture value from customer in return. Kotler, Principles of marketing. I- History of Marketing * Consumer is much more informed than before: * He is more educated, * He can compare at any time (private labels), * He does not trust brands anymore. * He has a wide experience of traditional marketing techniques and
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very well. There are multiple definitions regarding the term Marketing, it all depends on the context in which it is used. For instance, according to Perreault, Cannon and McCarthy, “Marketing is the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (2009, p.6). Marketing is about identifying and meeting human and social needs. However
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2 How and where does advertising fit within marketing, under what P? How do the 4 key concepts in marketing relate to advertising? What are the 3 additional Ps in addition to the 4 P’s = list and describe? What is the organization of the advertising industry? Name the top agency network holding companies? List and explain the four critical steps in the marketing research process? How do ad agencies work with their clients on the marketing side? What affects this relationship? Discuss
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INDIA MARKETING ENVIRONMENT Indian Marketing Environment For Global marketers India is not just a single country, it is further divided into tow different countries. India and Bharat. India is looked and appreciated by the whole world. It is growing at the second fastest rate, Its a outsourcing hub, skilled workforce, Nuclear and space power and everything to become a world power. On the other hand, Bharat invovles poverty, Illetracy at high levels, Corruption, Mismanagement, Violnce between
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1. There are four controlling marketing mix factors, product, price, promotion and place. They are controllable factors because they are under the control of the marketing department in an organization. An example of items under product would be features, brand name, packaging, service, and warranty. An example of items under price would include list price, discounts, allowances, credit term, and payment periods. Examples of promotion is advertising, personal selling, sales promotion, public relations
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MARKETING MANAGEMENT INTERNAL ASSESSMENT -II 1. Define marketing strategy? Marketing strategy is the outcome of planned action of conception,analysis and implementation of practical proposition which should yield desired results. 2. What do you mean by value proposition? Value proposition is a statement about the resulting experience customers will gain from the company's market offering and from their relationship with the supplier.The brand must represent a promise about the total
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* Marketing : is the process of planning and implementing the four activities (4Ps),which if designed effectively, it will create exchange. * Needs : are states of felt deprivation. * Wants : are needs shaped by culture and personality. * Demands : are wants backed by buying power. * Market offerings : is a combination of products and services offered to market to satisfy consumer's wants and needs. * Marketing myopia : marketers should focusing on meeting customer's wants rather
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