______________________PROJECT COLA_____________________________ ___________________________________________________________________________ [pic] Cassandra Chew Mbere Monjok Kristina Nguyen, Mohammad Punjwani Normandie Scanlon William Stripling __________________________________________________________________________ ___________________________________________________________________________ TABLE OF CONTENTS EXECUTIVE
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SECTION A (4X5) Ques. 1. Write Short Notes on a) Market Development MARKET DEVELOPMENT a process for developing sales - new business and new markets This process is effective for developing all types of business, and delivers business growth via: * new products or services to existing customers, * existing products or services to new customers, or * new products or services to new customers. Market development process: 1. Establish market
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operate to remain profitable? Before answering these questions, it is important to highlight some of the external challenges that would face the company were they to go ahead and introduce a new energy drink. Firstly, there has been significant price erosion within the energy drink market, with energy drink prices declining by 30% between the years 2001 and 2006. This has been attributed to larger package sizes, the introduction of multi-packs, and the increasing availability in supermarkets, which operate
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For the exclusive use of M. Alshahri, 2015. W14536 TACO BELL: A MEXICAN-INSPIRED RESTAURANT IN INDIA Lubna Nafees, Ashok Bajpai, Akshay Kumar, Anoop Chand, Maryne Ann James, Bonney Luke Thomas, Jayakrishnan B. Nair, Kunal Hazari and Garima Konda wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information
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foreign investors and PepsiCo entered into India and Coca-Cola re-entered four years later. Both companies had many difficult situations to overcome and eventually had to recognize that India’s market was very different and a special knowledge, skills and local expertise was needed to be obtained if both companies wanted to succeed. Along with the adopting to the different culture, the two companies faced bad press over the pesticide content in its soft drinks. Overall, the case highlights the many challenges
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Enter your Student Registration No: 1528707 Name of the Company COKE |Particulars |2014 |2013 |2012 | |Share Capital |30,320,000 |33,173,000 | 32,790,000 | |Reserves and Surplus |1,760,000 |1,760,000
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beverage section against a 7% gain in still (non-carbonated) beverages. Growth in the still beverages sector can be attributed to an expanded portfolio of non-carbonated beverages such as packaged water, sports drinks, energy drinks, ready-to-mix tea and coffee as well as juices and juice drinks (Zacks, 2012). With a significant 7% growth in the North American still beverage market, this section continues to drive
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competition within the $74 billion carbonated soft drink (CSD) industry has been remarkable ever since Coca-Cola was formulated in 1886, and further intensified when Pepsi was introduced in 1893. Ever since then, the CSD industry has been dominated by these two companies, with Coke taking the lead in the early stage, followed by Pepsi doubled its market share between 1950 and 1970 by offering its concentrate at a lower price than its competitor. The CSD industry has been profitable historically due to
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example, a soft drink that Coca-Cola sells specifically in Brazil or a special chicken sandwich sold by McDonald’s in India). Write a brief description of the product (including the brand name) and bring either the product or a picture of the product to class. Redro Fish Spread is a native product in South Africa that was introduced as a substitute for Britain’s Peck’s Anchovette. The product became so popular once released that it spent thirty years as a monopoly in the spread industry. The spread
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offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: Timir Patel Identify and describe the selected
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