sales grew more than 18 percent that year. The ads also attracted attention from potential franchisees. Many of them followed up by requesting the franchise brochure, which explains how Subway’s strategy works and why Subway is a profitable small business opportunity. For instance, it describes how franchisees elect a group to help advertising
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the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar.pfoertsch@pforzheim-university.de ISBN-10 3-540-25360-2 Springer Berlin Heidelberg New York
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consumer confusion and protects information assets – tells people who is making the goods ii. Historically, there was only state TM law, but people starting producing things in different states causing consumer confusion iii. Most trademark cases
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. . PROLOGUE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 27 I. CORPORATE GOVERNANCE. . . . . . . . . . . . . . . . . . . . . . . . . . . . A. B. C. D. E. Owner-Related Business Principles................ Boards and Managers............................. The Anxieties of Plant Closings An Owner-Based Approach to Corporate Charity. A Principled Approach to Executive Pay.......... 29 29 38 43 47 54 II. CORPORATE FINANCE
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. . PROLOGUE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 27 I. CORPORATE GOVERNANCE. . . . . . . . . . . . . . . . . . . . . . . . . . . . A. B. C. D. E. Owner-Related Business Principles................ Boards and Managers............................. The Anxieties of Plant Closings An Owner-Based Approach to Corporate Charity. A Principled Approach to Executive Pay.......... 29 29 38 43 47 54 II. CORPORATE FINANCE
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products from the West. After living in an economy of scarcity and shoddy products, the "foreign image" was synonymous with better quality, and very appealing to the Chinese. In many cases, the foreign brand advertising was sufficient to command the attention and to win the admiration of potential customers. Since in many cases, MNCs are introducing a new product or brand name in a foreign market, the evolution of their marketing strategies is
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products from the West. After living in an economy of scarcity and shoddy products, the "foreign image" was synonymous with better quality, and very appealing to the Chinese. In many cases, the foreign brand advertising was sufficient to command the attention and to win the admiration of potential customers. Since in many cases, MNCs are introducing a new product or brand name in a foreign market, the evolution of their marketing strategies is
Words: 20954 - Pages: 84
fully owned by telecom ventures ltd. (previously orascom telecom ventures limited) of malta, which is a fully owned subsidiary of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.) (www.orascomtelecom.com). following business combination in april 2011 between vimpelcom ltd and wind telecom s.p.a, vimpelcom owns 51.92% shares of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.). vimpelcom (www.vimpelcom.com) is one of the world’s largest
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October 2011: 1 | | Cabinet approves Bill to share mining profits | * Mines and Mineral Development and Regulation (MMDR) Bill, 2011 * Provides for mining companies to keep aside 26% of their net profits for a Mineral Development Fund to be used for development and rehabilitation of project-affected people in the tribal areas of the country * For the non-coal companies, amount will be equivalent to the royalty they pay * Appointed a regulatory body for overseeing the functioning of
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MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational
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