Southwest Airlines: Leadership Matters Latrice Alston University of Phoenix COM 530: Communication for Accountants Tonya Boddie September 12, 2012 Southwest Airlines: Leadership Matters Leadership styles affect the way organizations function and interact with employees, consumers, and business partners. Leaders develop a style of communicating based many times on experience. Southwest Airlines, a leader in the airline industry has enjoyed unparalleled success
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give the description of Southwest Airlines, including the organization’s philosophy, mission, vision, values, and structure, an analysis of the relationship between the design and Southwest Airlines and its organizational culture, and the effects of organizational culture on Southwest Airlines workforce will be reviewed. An evaluation of the effects of change within Southwest Airlines will also be discussed. Description of Southwest Airlines Southwest Airlines is an airline that provides many services
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the idea of creating a low-cost, no-frills airline in 1967. This low-cost strategy would be implemented by getting rid of services that were not necessary as well as using secondary airports. This would, in effect, allow them to offer very low fares (Herb Kelleher Biography-Facts). Herb Kelleher was the CEO of Southwest Airlines from 1981 until he stepped down in 2007 (Herb Kelleher Biography-Facts). It is his leadership that has made Southwest Airlines the remarkable company that it is today. Herb
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prices Introduction Easy jet and Ryanair and the two largest low cost airlines in Europe, they dominate the industry. They introduce low prices to entice customers; the earlier the customer’s book, the cheaper the price. By introducing these prices, Easy Jet and Ryanair have forced other airlines such as British Airways and Lufthansa to lower their prices. Both airlines have copied the American ‘South West airlines’ business model and introduced it to Europe. Easy Jet and Ryanair are
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Meeting 10 – Integrated Marketing Communications Case Exercise E – “Southwest Airlines – We love your bag” (uploaded in Moodle) 1. Identify and explain the possible promotional objective(s) of the “Grab Your Bag. It’s On!” campaign. There are two objectives the Southwest Airlines want to reach through the campaign. First is creating a more favorable image of the organization. The campaign re-position itself as an airline that treats its customers like people. Through allowing passengers
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Charting Your Company’s Future John Reed of Citicorp was known for insisting that his executives get the big picture. As chairman and CEO, he demanded that business unit heads present their proposed strategies in no more than a few slides. Executives who failed to meet Reed’s exacting standards for brevity met with his unconcealed displeasure. And if it happened too often, they ran the risk of being left out of the loop on future strategy sessions. Many leaders share Reed’s obsession with the
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2. Which boarding scenario among the different ones proposed would you recommend for implementation? Why? These are some recommendations we think Southwest should implement: * Putting more effort in educating customers on the boarding procedure * Make sure to board families with children first * As we know a lot of passenger especially new passengers are not familiar with the boarding process and this might cause delays. So by explaining them from the beginning what they can expect
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Southwest Airlines: Using Human Resources for Competitive Advantage 1. What are the key elements of Southwest Airline’s history? Why are these elements important to understanding Southwest? First of all, from its inception, Southwest has encouraged its employees to identify with others at the company, deliver great customer service, and have fun. Secondly, Southwest’s strategy was to pursue a low fare. So the company concentrated on flying to airports that are underutilized and close to a
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Southwest airlines originated in 1971 by its founders, Herb Kelleher and Rollin King. The airline focused on short flights with customer service that was “delivered with a sense of warmth, friendliness, individual price and company spirit.” (Anonymous, 2005, p.16). Since it’s origination, the company has won multiple prestigous awards for it’s leadership, employee satisfaction, and outstanding customer service which can always be found in their coorporate environment, which is filled with non traditional
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Abstract Southwest Airlines has a one of a kind culture primarily based on customer service. Southwest Airlines dedication to happy employees has been the platform for their success. Like any organization, communication is essential to keep employees and customers informed and united. Southwest Airlines has numerous forms of both internal and external communication such as newsletters, customer interaction software, and much more. Southwest Airlines adopted values most definitely align with their
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