Summary Corporate Culture & Southwest Airline Case Analysis CORPORATE CULTURE Corporate culture is an incredibly powerful factor in a company’s long-term success. No matter how good your strategy is, when it comes down to it, people always make the difference. Corporate Culture * Is the meshing of shared values, beliefs, business principles, and traditions that imbues a firm’s operating style, behavioral norms, ingrained attitudes, and work atmosphere. * Is important because
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the greatest strength that Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate. Having a low amount of cost in their operations is one of the contributing factors in Southwest Airlines’ financial success
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Melecio D Magallon Marketing Strategy September 28, 2014 Southwest Airlines Executive Summary Company: Southwest’s philosophy; “We manage in good times so that our company and our people can be job secure and prosper through bad times,” has served the 47 year old airline very well. Southwest has differentiated itself in the market by creating a low cost and efficient strategy which has allowed it to distinguish itself from any other airline. This being said, in the past
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1. What is Southwest’s strategy ? What is the basis to build its competitive advantage? Southwest’s strategy is to improve efficiency and pass cost saving to its passengers by offering them low prices. The basis on which Southwest builds its competitive advantage is putting employees first, this will make them take real care of customers. It record as the first in the industry in the term of customer service and customer satisfaction based on some conducted surveys. Its strategy is valuable, rarely
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EXECUTIVE SUMMARY Southwest Airlines provides short haul, high frequency, point-to-point, low-fare services to and from 58 cities across the United States. The company is known for its low-cost fares and superior customer service in the airline industry. The company was started in 1971 with a motto still lived by today, "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will
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Caso Southwest Airlines 1.Southwest ha dominado el modelo de bajo precio y tiene los resultados financieros para probarlo. ¿Por qué no los de otras compañías aéreas copiar el modelo de Southwest? Southwest es una compañía aérea de bajo costo que se enfoca en un servicio rápido y sencillo, y sin lujos. Nunca ha servido comidas, no tiene reservas de asientos avanzadas, y vuela sólo aviones Boeing. Estas decisiones han ayudado Southwest ser flexible en estos tiempos que ha estado en decrecimiento
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Southwest Airlines, owned by Southwest Airlines Company, is a passenger airline primarily operating in the United States. Based on information in their annual stockholders report (Southwest Airlines, 2012), they provide scheduled air transportation for passengers departing and arriving from 103 cities in 41 states. This is limited compared to some of the larger airlines. The airline is the largest US domestic airlines based on the total number of originating passengers boarded. This does not mean
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Southwest Airlines Case Study Jared G. Sanders BUSN412 Business Policy April 1, 2012 SOUTHWEST AIRLINES WWW.SOUTHWEST.COM AIRLINE INDUSTRY BACKGROUND /HISTORY/ COMPANY TIMELINE: Southwest, founded by Rollin King and Herb Kelleher, began as a small Texan airline almost 35 years ago and has grown to become one of the largest airlines in America. It was created on the following premise: “If you get your passengers to their destinations when they want to get there, on time, at the lowest
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Case Study Two: Southwest Airlines & Sprint Telecommunications DeVry University: BUSN258 November 30, 2011 Southwest Airlines & Sprint Telecommunications There are many factors that contribute to the success of a company and customer service is one of the more important elements that determine this. A company’s customer service reputation is not built nor fixed overnight; yet it can be a company’s greatest attribute, or attribute greatly to its downfall. Southwest Airlines is known for
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Business Strategy Southwest Airlines uses a low cost, short haul/high frequency/fast-turnover strategy focused on underutilized airports in the proximity of major metropolitan cities to compete in the consumer air transportation industry. The differentiator and key to the company´s success with this strategy is the unrelenting focus on human capital and employee culture in delivering exceptional customer service. Southwest is unique in that it does not offer a very minimalist and simple air transportation
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