CSR: Starbucks Executive Summary Starbucks is a coffee house company that began in Seattle Washington in 1971. Their mission statement is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. They ensure that their mission statement is brought to fruition in ensuring that they provide quality coffee, treat each other and employees with respect, engage with their customers, endure that the stores are lively, welcome and part of the community so that all
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Starbucks Global Responsibility Report Starbucks focuses on many different facets with their global responsibility. They have tactics at the store level specifically relating to environmental efforts. At this level Starbucks has developed green building and energy and water conservation strategies. Recycling is also very important to Starbucks and they have been working diligently to make their packaging more broadly recyclable. Not only has Starbucks been working on their side in making materials
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Executive Report—Internal Management The acquisition of Starbucks will offer those opportunities necessary to expand Dunkin’ Donuts. Currently, Dunkin’ Donuts’ main target market is aimed at adults 25-55 years of age, working class. Our strategy is to increase market share by broadening the target age groups. A significant strategy of Starbucks is the barista training program. Starbucks accommodates their innovation and fast growth by putting in systems to recruit, hire, and train baristas and
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organization that we can use the SWOT analysis on is “Starbucks Global Quest 2006”. Starbucks was established in 1971 in Seattle, Washington. This company is famous for its quality fresh roasted coffee and friendly atmosphere. The company sits on over 9,000 stores worldwide. It’s product lines include beverages (coffee, Tazo tea, soda, juices),pastries, whole coffee beans, coffee-related hardware and equipment, merchandise (mug, CDs) In 1971 Starbucks Coffee, Tea, and Spice store (coffee bean roasting)
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Contents Introduction 3 Background 4 Starbucks in Global 4 Starbucks in Hong Kong 4 PESTEL Analysis 6 Political Factors 6 Economic Factors 6 Socio-cultural Factors 6 Technological Factors 7 Environmetal Factors 7 Legal Factors 7 Competitor Analysis 9 Competitive rivalry in industry 9 Starbucks vs McCafe 9 SWOT ANALYSIS 11 Strengths 11 Weaknesses 11 Opportunities 12 Threats 12 Objectives and Goals 14 Marketing Strategy 15 Market segmentation 15 Positioning
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Маряна 1 слайд * Starbucks Corporation is an American global coffee company and coffeehouse-chain based in Seattle, Washington. * The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners that met while students at the University of San Francisco: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. * In 1987, the original owners sold the Starbucks chain to former employee Howard Schultz and quickly began to expand. Оля 2 слайд
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Overview: * Starbucks is a global coffee shop chain and it's headquarter is based in Seattle – U.S. It is considered the largest coffee shop company in the whole world. * It was established by 3 partners (Gerald Baldwin, Gordon Bowker and Ziev Siegl) Seattle – U.S. in 1971. In 1982 Schultz joined the team. Years later, the founders agreed to sell Starbucks to Schultz who took the company public. * The idea behind Starbucks was to make the coffee shop a "third place" beside home and work
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towards children and teenagers, in a period of 6 months from the commencement of implementation of this plan. Satisfaction This marketing plan is geared towards increasing the satisfaction of our young consumers by 15% for the products offered by Starbucks in 12 months. Stimulating sales The company intends to raise the sales of the newly developed products by a margin of 20% in the first half of the rollout of the products on the market. 2. Risks and SWOT Analysis Risks The risks posed by the
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Financial Elements Sales for Starbucks have taken a precipitous drop in 2007 and 2008 and leveled off in 2009. This seems somewhat on par with what every company was seeing in those years. Starbucks was particularly impacted because it is viewed as a luxury item. Luxury items were the first to go during a market downturn because they are easy to drop from your routine. It is why Starbucks was interested in lower priced, lower margin products at the time. Starbucks stores are currently owned
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375 Jiri Tresl Integrative Case 1.1- Starbucks While coffee is a simple product, the “Starbucks Experience” that is mentioned several times throughout the case is exactly what creates value for their customers and makes their company successful. Their strategy includes creating a home away from home included as a part of their day-to-day routine that reflects the personalities of their consumers and community. Consumers are willing to pay more for Starbucks because they have a greater perceived
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