Environmental Scan and Summary Kudler Fine Foods is local specialty store located in the San Diego area of California. Kudler isn’t the average grocery store; the company has been compared to Whole Foods and Trader’s Joes. Kudler is known to sell the finest food and wines. Currently, the company has three locations under the management of Kathy Kudler, the owner. The company wants to expand. Before the company can make the move to open a new store or expand a current location, it important to analyze
Words: 576 - Pages: 3
To improve the development of Kudler Fine Foods it is important to implement a business strategy to increase loyalty and profitability from our customers. Increase Kudler workforce is one way to achieve our objectives. The increase workforce will help Kudler focus on customer programs to expand Kudler store service, better target awareness, frequent shopper programs, increase efficient supply chain, and administration. To execute the new Kudler business strategy it is also important to recruit
Words: 2054 - Pages: 9
Abstract In this paper, I discuss the results of Williams Institute Ethics Awareness Inventory self-assessment, what Kudler Fine Foods appears as an organization, and an evaluation of my performance as a manager at Kudler. Personal Values Paper The mission of self-assessment is to promote ethics in community through research, education and leadership, by helping adults to judge, care and do what is right. These three points are the ingredients for moral maturity. A commitment to personal
Words: 823 - Pages: 4
Kudler Fine Foods: Comparison and Contrast Team C FIN 370: Finance for Business Gerald Maurer January 18, 2010 Kudler Fine Foods: Comparison and Contrast In this final paper Team C will discuss the viable options for Kudler Fine Foods and their expansion operations. The options that will be discussed are; going public through an IPO, acquiring another company in the same industry, and a merger with another organization. We then will show the strengths and weaknesses to each approach
Words: 1849 - Pages: 8
Kudler Fine Foods Marketing Objectives Introduction Kudler Fine Foods has a lot of ideas and processes in place to market their products. Kathy Kudler is aware of her target market, and has various avenues to reach out to her clientele. She wants to promote loyalty and keep her clients happy. Kathy knows that developing relationships with her customers is an important part of the marketing process. Currently there are three strategies that are being put into use by Kathy
Words: 1150 - Pages: 5
Structures in Kudler Kudler Fine Foods runs three local higher end specialty food stores in the area of San Diego Ca. Kudler vision is to be the best gourmet grocery store for the above average shoppers that are looking for the best meats, produce, cheeses, and wine. Kudler has three stores in southern California and considers itself without direct competition (Apollo, 2011, Strategic Plan). Here it will show what are Kudler strengths and weaknesses, market structures, competitive strategies, and recommendations
Words: 1117 - Pages: 5
MARKETING PLAN 1 Kudler's Marketing Plan Kathy Kudler had an idea and transformed that idea into what is known today as Kudler Fine Foods. Starting up a business can be a difficult task and so can future growth of that same business. As of present, Kathy has again had an idea and started the transition to implement catering services. In an effort to make this business venture successful, Kathy has to consider several marketing strategies that not only benefits the company in the immediate but
Words: 1891 - Pages: 8
Differentiating Between Market Structures in Kudler Kudler Fine Foods (KFF) is a specialty grocery store that is designed for the gourmet chef that lives inside everyone. They provide a wide selection of gourmet items that aren’t available anywhere else in their geographical area. They opened their first store in 1988 in La Jolla, CA and since then have opened two more also in California. KFF is dominating the gourmet grocery store market by offering one on one service to their customers, providing
Words: 289 - Pages: 2
Create a Problem Statement: Kudler Fine Foods Kathy Kudler has always had a fascination for gourmet foods, wines, and different beverages; in fact, Kathy decision to open a gourmet food store was brought to surface as she noticed how hard it was to find different ingredients for gourmet meals and beverages. When Kathy realized that she was not alone in her frustration, she began implementing ways to shop for the ingredients in one place. The strategic objectives of this company are to lead the
Words: 863 - Pages: 4
Kudler Foods is a specialty store with the best of the best imported wines and fine cheese; they are located in the Los Angeles and San Diego area. Kudler has small retail stores that have a bakery, meat and produce that can be compared to Whole Foods. If Kudler Foods were to acquire another store which has the same industry then this would have some positive as well as negative effects. The positive effects of opening this type of store in another country would be that if there aren’t these types
Words: 881 - Pages: 4
