kfc Research Team KFC Final Research Plan Book Spring 2009 Stacey Ackerman, Tom Bass, Juliette Burguieres, Brian Cash Table of Contents 1. Overview of Research…………………………………………(3) 2. Situational Analysis Summary………………………………..(4) 3. Research I (Survey) a. Survey Plan……………………………………………....(9) b. Survey Sample………………………………………..…(11) c. Summary of Results…………………………………......(15) 4. Research II a. Research Work Order…………………………………
Words: 9170 - Pages: 37
Segmentation, Targeting and Positioning strategy Group Assignment Group-3 Piyush Kamal-1121018 Puneet Kumar Singh-1121041 R. Sushmitharekha-1121021 Priya-1121020 Vishakha Joshi-1121037 Samrita Mallick-1121025 Table of Contents • Introduction………………………………………………………2 • Market Segmentation of McDonalds………………..3 • Target Market of McDonalds…………………………...5 • Positioning of McDonalds Products………………….6 • Conclusion………………………………………………………..7 1 Introduction • Started by 2 brothers-Richard &
Words: 823 - Pages: 4
| | | | | Jimmy John’s Marketing Plan Metro Detroit Market January 1, 2017-December 31, 2017 Jimmy John’s Marketing Plan Metro Detroit Market January 1, 2017-December 31, 2017 Designed for Metro Detroit Franchisees | | | | | Executive Summary | Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established
Words: 4563 - Pages: 19
customers. Market Analysis Taco Bell represents the largest portion of the Tex-Mex, or “Americanized” Mexican food. It is even larger than most authentic Mexican food restaurants combined. Close competitors to Taco Bell include Del Taco, McDonald’s, Subway, and Jack-in-the-box and Filiberto’s in the western United States. More restaurants have been opening very quickly in the U.S. and globally for the past 50 years. Most recently, expansion to India has been a plan for Taco Bell and operations have
Words: 832 - Pages: 4
Introduction Two determined men by the names of James McLamore and David Edgerton had the same vision, to offer citizens great tasting, inexpensive food that would be served in a clean and welcoming environment. These entrepreneurs had already gained experience in the restaurant business in the past. In 1954 the first Burger King was open to the public in Miami, Florida (www.burgerking.ca/en/1122/index.php). By developing the first Burger King, James McLamore and David Edgerton
Words: 2588 - Pages: 11
P is identification, selection, and development of a product. Secondly is the determination of the price. The third P is the selection of a distribution channel to reach the customers place. Last is development and implementation of a promotional strategy (Business Dictionary.com, 2012). According to the American Marketing Association (2011), “Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define
Words: 853 - Pages: 4
McDonald's vision McDonald's vision is to become its customers’ favourite place and way to eat and drink McDonald's Missions to grow market share by achieving its three global priorities. 1. Optimising menu: Maintain popular core products and continually introducing new innovative localised products Differentiating its brand, for example, as a beverage destination
Words: 2650 - Pages: 11
on the new strategy for Starbucks Corporation Terms of reference To investigate on the new strategy and to make appropriate recommendations as requested by the management consultant on the 23 September 2015 Procedure 1) Research has been done on the internet to justify the new strategy from 1 October 2015 to 22 October 2015. Findings 3.1 Alternative strategies relating to market entry/ substantive growth/ limited growth/ retrenchment for your customer. A limited growth strategy is a safer
Words: 3438 - Pages: 14
Franchising Industry in China 1. An Overview of Franchise Development in China Franchising first emerged in China in the late 1980s. In 1987, KFC’s first Chinese outlet was opened in Beijing, the capital city of China. Franchising industry in China experienced a period of disordered development in the early days. In the poor legal environment, some franchisers conducted substandard business or even defrauded franchisees of money. In some cases, franchisees delayed payments to the franchisers or
Words: 2649 - Pages: 11
Case Study McDonald’s and KFC: Recipes for success in China COUNTRY LEVEL With the largest population in the world, the emerging economy of China was an easy target for companies to begin their international growth. The opportunity to make money in this country is what excites companies to try and integrate their businesses into the area. China is currently a part of the BRICS association making it one of the five major emerging economies in the world. China is located in Southeast Asia along
Words: 3692 - Pages: 15
