1. The marketing mix: what is it, what elements/tools are parts of this concept; examples of how used to support marketing planning. Philosophies toward the marketplace, as in Selling, Marketing, Product, Societal; differences among these approaches, how success is measured; examples. (TCO A) The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Marketing mix elements are the 4 P’s: price, place, product, and promotion
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Chapter 1 Multiple Choice What is the most important reason for Google being able to pursue four business strategies simultaneously? A. The company has a global platform. B. The company has a huge amount of cash reserves. C. The company’s platform enables it to develop applications quickly and deliver applications and results to users almost instantaneously. D. The company saw that Microsoft was vulnerable as a result of Microsoft’s proprietary software model. E. The company has excellent
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CHAPTER 1 Utility: benefit obtained from a good. Marginal: change incurred from the last unit. Scarcity: a situation in which unlimited wants exceed the limited resources available to fulfill those wants. Economics: the study of the choices people make to attain their goal, given their scarce resources. Economic model: a simplified version of reality used to analyze real-world economic situations. Market: a group of buyers and sellers of a good or service and the institution or arrangement
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Chapter 13- Kelly * How is Kelly’s theory categorized? Phenomenology, cognitive, existential, and humanistic theories. * What is constructive alternativism? People are free to construe reality any way they want: no one is bound by one’s biography. * How is it related to Vaihinger and Adler? Propositional thinking * What is the fundamental postulate? A person’s processes are psychologically channelized by the ways in which he/she anticipates events. People as scientists.
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Week 1 * For which key organizational functions are tasks and responsibilities identified for all the steps of the generic product development process? marketing, design, manufacturing, other * A service process design flowchart is referred to as a service blueprint to emphasize what? The importance of process design * If an automotive service center has an issue with a car not being clean when returned to a customer, the poka-yoke corrective action might include what? An inspection
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Calculating Interest Rates Based on Expectations Theory Suppose the real risk-free rate (r*) is 2% Investors demand a 0.1% maturity risk premium per each year remaing until maturity We will further assume that DRP = 0 and LP = 0 -Treasury bonds have almost-zero default risk and liquidity risk Finally, yearly inflations are expected to be: 1.0% in Year 1 1.8% in Year 2 2.0% in Year 3 Question: How do we calculate the inflation premium for 1-year bond, 2-year bond, and 3-year bond? Inflation
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1. Real time Communications Page 11 which one does not belong 2. Customer service challenges Page 12 which one does not belong 3. Storing forward send it to stores then sends it to your email. Page 16 4. Common operations challenges for enterprise. Page 27. Small business challenges Pages 46-47. SOHO Page 48. 5. Network topology describes one Page 61. 6. Which field appears in an Ethernet frame that’s not in an IEEE frame is Type. Page 97 7. Session Initiation Protocol
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Ch 9 Profit profile Pay off profile Definitions know concepts Margin question- how your margin account behaves given certain prices (options) Ch. 10 Variables of option pricing slide 3 –input paramaters affecting stokc options Boundary counditions (eg. Lower bound for European calls) Put call parity –replicate by moving everything else in the other side sell most expensive buy least expensive Slide 5 Bull spread/bear spread using calls and puts, e.g. max profit in bull/bear spread
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MARK 3000 • Chapter 1 o LO 1- What is marketing? ▪ A set of activities • Using the four P’s to deliver value and benefits to a targeted group of customers (target market) ▪ A company philosophy (the marketing concept/orientation) • The objective of the company is to (1) satisfy consumer wants, and (2) meet organizational objectives. • What does the consumer want? ▪ The four P’s • Product (what are we making?) o Can be a…
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the APF, etc. 4. Know how to make density computations. 5. Know the crystallographic directions and planes. Know how to draw directions and construct planes. Know how to determine indices for the direction and Miller indices for the plane. 6. Study X-ray diffraction. Know how to solve problems similar to HW and similar to the ones solved in class. Chapter 4: 1. Point defects: Vacancies and self-interstitials 2. Calculate the equilibrium number of vacancies for a given material. 3. What
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