modern fast-food restaurant(History of McDonald's). They also started selling French fries and milkshakes to go along with their burgers in 1949(History of McDonald's). They became popular in San Bernardino, California, so the brother decided to franchise the restaurant. The second McDonald open in Phoenix, Arizona. The third open in
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Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in
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statement is still necessary for company's succuss and to review mission statements for five quick services restaurants which are competing in the fast food industry including: Hungry Jack’s, McDonald’s, Domino’s Pizza, Kentucky Fried Chicken and SUBWAY chain. This report finds that a well written mission statement is able to guide the direction of the company and positively change employees’ behaviours which directly link to company profitability. Therefore is essential for successful organizations
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will discuss a gluten-free menu item at Subway and how it solves the current need in the target market. It will include strategies on how to attract the target market through correct appeal, quality, and pricing. Pricing is very important because it is something that determines how much your product is worth. There are two well-known pricing strategies, penetration and skimming. Also, important is the product lifecycle, how long will it stay on the current subway menu? In terms of packaging for the new
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The Action Plan 1. The Situation: At Subway Restaurant, the winter months are especially tough and the low revenue generates a problem. The purpose of the report is identifying a problem at Subway and developing a plan that solves the problem. 2. The Problems (table 1): * Lack of traffic in the stores throughout the winter The summer and spring month’s people are leaving the house much more frequently than in the summer which poses a problem for Subway because there is no delivery. Also,
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Subway in Japan Outline 2.1 Situation Analysis 2.1.1Target market analysis 2.1.2 Primary target market 2.2 SWOT Analysis 2.2.1Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4Threats 2.4 Competition Analysis 2.5 Keys to success 2.6 Macro environment analysis 2.6.1 Economy 2.6.2 Culture 2.6.3 Politics, Rules and Regulations 2.6.4 Technology 2.7 Marketing objectives 2.7.1 Financial objectives 2.8 Positioning strategy 2.9 Marketing mix strategies 2.9
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OFFERS THE FRANCHISE OWNER: * Brand Power: * Great tasting food craved by millions internationally * Built around speed, satisfaction, and fast service * Value Menu aims to draw more customers while keeping the franchisee in mind. * Quiznos has been around since 1981, and has grown to be one of America’s favorite subs. Quiznos is also located in approximately 25 countries and aims for 40 by 2014. * Proven business models starting at $5000 franchise and start-up
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are important are expressed. Included in this paper is my personal mission statement. My personal mission statement gives me guidelines in which to lead my life both at work and at home. My methods of leadership and employee training, for my Subway franchise, are used to express my techniques in leadership. Employee motivation, empowerment, and communication are discussed because I believe these are important aspects to being a good leader. Personal
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AGENDA * Subway’s mission * History of Subway * SWOT analysis * Organization chart * Managerial functions * 5 functions of management * Planning * Organizing * Staffing * Directing * Controlling HISTORY OF In 1965, Fred Deluca
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submarine sandwich shop," said Dr. Buck.At first Fred was skeptical, but after Dr. Buck explained how thesandwich shop could finance Fred’s future education, he was on board.That night, Fred and Dr. Buck formed a partnership that would lead tothe first SUBWAY® restaurant.By lunchtime on the first day Fred and Pete’s submarine shop was open,customers were pouring in. From that day on the company continued togrow. Fred and Pete had a goal of opening 32 submarine sandwich shopswithin 10 years. By 1974, eight
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