Case Study 01- Michael Phelps: Strategizing for Gold Answer: 1) Michael Phelps won eight gold medals at Beijing Summer Olympics and also set seven new world records (“Biography.com”, n.d.). This winning launched him in the sports world to a new height and made him a global brand. His Presence in the real world and also the virtual world grew to new heights. He posts and maintains his own Facebook page with millions of “phans” whose click through rivaled
Words: 937 - Pages: 4
MKTG-410: Advertising and Public Relations Komfort Kicks, Inc. Komfort Kicks, Inc. is a North American athletic shoe company that manufactures high-end, professional soccer shoes. They have been in existence for ten years in the United States. The main headquarters is just outside of Chicago, IL from where the shoes are distributed. The brand has been quite successful in the past, but losing significant market share to Nike and Adidas. Management has decided to complement its soccer shoes with
Words: 1127 - Pages: 5
Descriptive Essay September 27, 2014 English 1010 - 85 A Mini Vacation to Atlanta, Georgia Traveling is one of my family’s favorite things to do. The family has visited numerous places throughout the United States, however, none are as memorable as Atlanta, Georgia. In Atlanta, there are many places to go and sights to see such as: Cola-cola factory, Cabbage Patch Kids Factory, Under Ground Mall, the Zoo, Atlanta Braves Stadium, Six Flags Over Georgia, Stone Mountain Park, and the Atlanta Aquarium
Words: 787 - Pages: 4
Coca Cola and challenges overseas In the global market, there are many competitions to be the best beverage industry overseas. With revenue of 46,542 million, Coca Cola is one of the largest global beverage manufacturers and offers more than 3,500 beverages such as tea, water, juice, and energy drink. (24) Although Coca Cola is one of the world’s largest and most successful beverage manufactures, they face many challenges when operating overseas, including competition, political issues and
Words: 592 - Pages: 3
Extremophiles and Humanity The Guinness Book of World records puts the tallest man ever at 2.72 meters tall, clocks the fastest mile at 3 minutes and 43.13 seconds, and weighs in the heaviest baby born at 9.98 kg (n.d.). There are ridiculous records such as fastest 100 m hurdle in swim flippers, most toilet seats broken by a head in one minute, and countless other records that make you wonder how and why people thought of them. Adrenaline junkies chase the high they get from putting their life in
Words: 1431 - Pages: 6
an estimated $300 million, and Nike is opening an average of 1.5 new stores a day in China. Yes, a day. The goal is to migrate inland from China's richer east-coast towns in time for the outpouring of interest in sports that will accompany the 2008 Summer Olympics in Beijing. How did Nike build such a booming business? For starters, the company promoted the right sports and launched a series of inspired ad campaigns. But the story of how Nike cracked the China code has as much to do with the rise of
Words: 490 - Pages: 2
Mountain and experience an up close view of the carving on the side of the mountain. My three year old son enjoys taking the train ride around the base of the mountain and also enjoys playing on the many playgrounds located throughout the park. In the summer, it is always
Words: 514 - Pages: 3
THE CHINESE MARKET FOR CLOTHING THE CHINESE MARKET FOR CLOTHING Abstract for trade information services ID=42692 International Trade Centre (ITC) The Chinese Market for Clothing. Geneva: ITC, 2012. xi, 92 p. (Technical Paper) Doc. No. SC-11-212.E Survey on Chinese market for clothing - describes the structure and characteristics of the domestic Chinese market for clothing; provides an analysis of the tariff structure of imports by product group; outlines special import regulations, customs
Words: 35061 - Pages: 141
Overview Company Brief Adidas is on the move and always has been: It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company, Adidas has riden the waves of change in the sports goods sector
Words: 1697 - Pages: 7
Robert Smith SOC 2340 September 11, 2015 E-Sports International Gaming is becoming more and more popular as new federations continue to pop up like MLG (Major League Gaming) and the International E-Sport Federation. Online competition has rapidly grown throughout the years, and continues to grow as technology grows. If e-sports have become this popular and more enjoyable to watch and play, then why are they not considered to be apart of the Olympic games? Do the Olympics fear for the future
Words: 1287 - Pages: 6
