strategic direction and business activities is essential to ensure the attainment of vision and mission. Strategic Objective According to the vision and mission of Mapua (spring) water company, the main objective of the company is to gain highest shares of the market by providing highest quality water with low cost in comparison to its competitors. By providing high quality, the management wants to gain customer satisfaction and maintain a long-term relationship with them. In order to achieve
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Promotion and Microfinance of Kanchan™ Arsenic Filter in Rural Terai Region of Nepal Water is the most precious of all the elements, Just as gold is the most valuable of all goods, And just as the sun shines brighter than any star. (Greek poet Pindar) Final Report July 2005 Majka Serafini Abbreviations and Acronyms ADBN Agricultural Development Bank of Nepal CMF Centre for Microfinance CRM Cause Related Marketing GBB Grameen Bikas Bank GBR Grameen Bank Replicator GNP Gross National
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percent stake to Nestle Philippines. PRODUCTS: ➢ Produces close to 300 products includes: • B-meg • Wilkins • Viva • Coca-cola • Eight O'clock ➢ SMC 3 CORE OF BUSINESS • Beverages- "beer, hard liquor, soft drinks, bottled water and fruit juices. • Food &Agri business-"chicken, feeds, pork and beef" Process meats, dairy, oils & fats. • Packaging- " glass, metal, plastic paper products, flexible pouches & laminates. B. Strategic Posture: MISSION: ➢
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Introduction Starbucks is the biggest coffeehouse multinational corporation in the world. This corporation started out as a retailer solely of whole bean coffees. On a trip to Italy in 1983, Mr. Howard Schultz, an employee of Starbucks, was inspired by the numerous coffee bars in Milan. Upon his return to Starbucks he presented the idea to expand the company into a coffee bar. Mr. Schultz’s idea was rejected, and he parted from the company to start his own coffee bar. After years of great success
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Submitted by: Katherine Cancan EUROLAND FOODS S.A OVERVIEW Euroland Foods S.A, headquartered in Brussels, Belgium, is a multinational producer of high-quality ice cream, yogurt, bottled water and fruit juices. In January 2011, the senior management committee of Euroland Foods was to meet to draw up the firm’s capital budget for the new year. Unfortunately, Euroland’s over leverage, debt-to-equity ratio is 125%, is a concern among the company’s bankers. They dictate that the financing
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Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Bottled Water 192 billion litres Carbonates 169.5 billion litres Fruit/ Vegetable Juice 62 billion litres Sports and Bottled Sports and Energy Drinks Water Energy Drinks 205.1 billion15 billion litres 16.2 billion litres Concentrateslitres 43 billion litres Concentrates 43.7 billion litres RTD Tea 30.1 billion litres
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Introduction In May 1886 Coca-Cola was invented by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by his bookkeeper Frank Robinson who also scripted the famous logo . The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as cocoa nut
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local soda fountain or ice cream saloon. Often housed in the drug store, the soda fountain counter served as a meeting place for people of all ages. Often combined with lunch counters, the soda fountain declined in popularity as commercial ice cream, bottled soft drinks, and fast food restaurants became popular. On April 23, 1985, the trade secret "New Coke" formula was released. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day. • • • •
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can increase awareness among Hong Kong people. Ultimately, Vitaminwater improves the sales performance to meet sales target at HK 200,000 by 2014. SWOT Analysis Figure 1 shows the internal and external factors affecting the marketing opportunities for Glacéau-VitaminWater since 2007 when it became the subsidiary of Coca-Cola Company. Figure 1. SWOT Analysis for Glacéau-VitaminWater Internal Factors Strengths Weaknesses Management Purchased by Coca-Cola Company, Glacéau can utilize Coke’s well
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stratement...............................................3 3. External Analyis.........................................................................4 4. internal Analysis.........................................................................8 5. SWOT analysis...........................................................................10 6. target market, Segmentation, Positioning...............................12 7. Strategy.......................................................................
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