...Case Analysis Of San Miguel Corporation Submitted by: Griego, Sheila May A. BSBA: Set - E Submitted to: Prof. Bejasa Table of Contents I. Time Context II. Viewpoint III. Statement of the Problem IV. Objectives a. Must objectives / Short – Range b. Want objectives / Long – Range V. Areas of Consideration / Analysis VI. Alternative Courses of Action VII. Recommendation VIII. Conclusion / Detailed Action or Implementation Plan Time Context San Miguel Corporation is the largest publicly listed food, beverage and packaging company in the Philippines. It has been in the industry since 1890 being founded by Don Enrique Maria Baretto. Since then, the SMC ensure that its strategy, organizational structure and processes, and external relationships were adequate to confront the expected threats and to capitalize on the opportunities facing it domestically and internationally. By 2005, San Miguel Corporation, a Philippines' based beverages and food products manufacturer, is one of the top 20 brewers in the world and I found that by that time there’s a problem or threat that many competitors are now competing by the corporation, as soon as possible by the year 2012 that case or problem must be solve. But there is another—and equally important—issue that its new leadership must confront and address: cleaning up its reputation and addressing head-on the issue that its critics shout in protest rallies or whisper...
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...Quezon City Polythecnic University 673 Quirino Highway, San Bartolome Novaliches, Quezon City INDUSTRIAL ENGINEERING DEPARTMENT In partial fulfillment of the requirements for Electives 1: Strategic Management Submitted by : Submitted to Engr. Aura Marie B. Novesteras Date: Table of Contents I- Introduction A. Company Profile a. History b. Vision/ Mission statement c. Important events, issues & activities d. Organizational chart B. Competitors Profile II- Industry Analysis A. External Factors B. Internal Factors III- Competitive Analysis : Porteu’s Five Model IV- Strategy Formulation A. Present B. Proposed C. Strategy Formulation Matrix V- Strategy Implementation A. Objectives B. Recommendation I- INTRODUCTION A. Company Profile HISTORY San Miguel Brewery Inc. (SMB) is the largest producer of beer in the Philippines, with nine out of ten beer drinkers preferring its brands. San Miguel Beer was first produced by La Fabrica de Cerveza de San Miguel, an upstart brewery in the heart of Manila that began its operations in 1890. It received the Royal Grant from the Spanish king to brew beer in the Philippines, then a colony of Spain. In 1963, the brewery was renamed San Miguel Corp. (SMC) to reflect its growing ventures into food and packaging. As the beer business grew at a steady pace, it provided the foundation from which SMC expanded its interests from food, beverage and packaging...
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...I. Industry Background San Miquel Corporation Established in 1890 as a single-product brewery,San Miguel Corporation (San Miguel) is the Philippines’ largest beverage, food and packaging company. Today, the company has over 100 facilities in the Philippines, Southeast Asia, and China. One of the country’s premier business conglomerates, San Miguel’s extensive product portfolio includes over 400 products ranging from beer, hard liquor, juices, basic and processed meats, poultry, dairy products, condiments, coffee, flour, animal feeds and various packaging products. For generations, the Company has generated strong consumer loyalty through brands that are among the most formidable in the Philippine food and beverage industry – San Miguel Pale Pilsen, Ginebra, Monterey, Magnolia, and Purefoods. Flagship product, San Miguel Beer, holds an over 95% share of the Philippine beer market. In addition to its leadership in the Philippine food and beverage industry, San Miguel has established a significant presence overseas. The Company’s operations extend beyond its home base of the Philippines to China (including Hong Kong), Vietnam, Indonesia, Malaysia, Thailand and Australia. Through strategic partnerships it has forged with major international companies, San Miguel has gained access to managerial expertise, international practices and advanced technology, thereby enhancing its performance and establishing itself as a world-class company. San Miguel’s partners are world leaders in...
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...I ． Industry-Describe the industry or industries where the company operates. 1. Industry definition-define the need of the industrySan Miguel Corporation is the largest publicly listed food, beverage andpackaging company in the Philippines.It has been in the industry since 1890being founded by Don Enrique Maria Baretto.Since then,the SMC ensure that itsstrategy, organizational structure and processes, and external relationships wereadequate to confront the expected threats and to capitalize on the opportunitiesfacing it domestically and internationally.2.Overview of the industry2.1.market size and growthSan Miguel Corporation has a sizable international presence. The company hasover 100 facilities in the Philippines, Southeast Asia, China, and Australia. Itsmajor operating facilities include five breweries, four glass plants, two metalclosure and lithography plants, two plastic case plants, and a coconut oil mill.San Miguel is one of the Philippines' biggest private employers, with over 25,900employees.The company reported a net income of $171 million in 2005. As of the first half of 2006, the company's net income had grown 15 percent from a year earlier toP4.36 billion2.2.industry profitabilityThe company reported a net income of $171 million in 2005. As of the first half of 2006, the company's net income had grown 15 percent from a year earlier toP4.36 billion2.3.major players The major players are Asia Brewery Inc.; Asahi Breweries, Ltd.; TsingtaoBrewery Company Limited;...
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...San Miguel Corporation and A. Soriano Corporation Background of the Study: In the early 1980’s the San Miguel Corporation (SMC) and A. Soriano Corporation (ANSCOR) Group of Companies, under the leadership of Andres Soriano, Jr. addressed a long felt need for and effective formal planning system for the two companies. Summary / Abstract: More than a decade ago, the ANSCOR Group and SMC spent several years developing and strengthening their budgeting system in order to have a better internal focus on where they going over the short-term. Their next evolutionary step was the development and implementation of a long-range planning process. This helped them to better understand the resource requirements and constraint of the future. While these systems definite assisted them in planning for the future, the rapidly changing environment and the increase competition led them to search for still other ways of further improving their management approach. This article will discuss various aspect of the strategic planning approach adopted by the ANSCOR Group and SMC help them cope with the future. First, I shall discuss briefly the basic aspect of the approach which can be described in terms of four important dimensions. One dimension pertains to the determination of the companies’ future direction through hierarchy strategies under this it is composed of three levels namely, corporate level, Business Family level and Business Element level. A second dimension is the delineation...
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...Case Background Henry Sy and John Gokongwei were both born very poor. This situation, one may conclude, served as a blessing for the two most celebrated entrepreneurs in the Philippines on their journey to wealth. Shoeless and with only clothes on his back, Henry Sy started his entrepreneurial career by tending at his father’s sari-sari store in Cebu. But Henry dreamed of something big for his future. He dreamed of having his own business to provide him enough money. In 1945, he put up a small shoe store in Carriedo, Quiapo. From then on, that humble shoe store became Shoemart (commonly known as “SM”). Since there was a constant pouring of capital back into this venture, he then expanded into textiles and household goods and was then opening outlets to selected parts of the country, centering at the Metropolis. On the other hand, John Go (“kongwei” meaning “bright” was suffixed later to his name later) started his road to success by hawking wares in Cebu. This led to his dream of building his own retailing kingdom. He first started by trading and manufacturing corn starch in 1955 and has soon expanded into supplying groceries and animal foodstuffs in bulk. Later, he ventured also in textiles, banking and real estate, hotels and shopping complex developments. The abrupt expansion of the enterprises of the two business tycoons marked the start of a period of transition for the business empire built over the past three decades by...
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...Case Analysis on Nestle Philippines I. INTRODUCTION Background of the Case Nestle was the only foreign coffee producer in the Philippines owned by Nestle S.A. of Switzerland, the largest producer and marketer of food products in the world, and San Miguel Corporation, the largest beer brewer in the Philippines. For the past decades, the coffee consumption in the country has doubled causing its sales to increase. As Nestle’s market share increases it brought pressure to the company on how will they maintain high performance while facing the rapid change of the environment and competitors increase. Statement of the Problem Nestle is the major producer of coffee in the Philippines, and over the past decade its market share has increased from 55% to 66%. Nestle has producing and selling many products, but Nescafe has the biggest role in increasing its market share. However, other major competitors had strategies that rocked the market share of Nestle, causing it to rise and fall for years; also increasing number of new entry of imported products and no name products. Nestle competes in maintaining their market position. Objectives of the Case Study As the business environment in the Philippines is changing rapidly, the objectives of this study is to know (1) what are the factors affecting Nestle’s market position; (2) Nescafe’s role in rising and falling of market share; and (3) the strategies in maintaining its position. II. FACTS OF THE CASE Nestle Philippines ...
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...NESTLE’S STRATEGIC MANAGEMENT I. INTRODUCTION Background of the Case Nestle came to the Philippine as a trading company . They are the largest producer and marketer of food products in the world who merged with San Miguel Corporation.Nestle is the only multinational enterprise that produced coffee in the Philippines and no other foreign brand names produced under license. Nestle was also the most transitional company in the world with billions of sales, assets and profits. Although coffee consumption in the Philippines has increased double so as the market share gaining from 52% to 66% .Their position in the market has been rising and falling due to the continuous entry of foreign competitor and the increasing production cost of raw materials. Statement of the Problem Over the past years, market share of Nestle in terms of coffee products has been fluctuating due to the new entry of branded and non-branded products. Although Nescafe has a strong brand name still the management is concern on how they can strategically maintain and improve the performance of their product from a globally competitive world. Moreover, an increasing dilemma of Nescafe emerges from the entries of foreign investors who caters a lower price of their coffee brand and are aggressively competing with them in Philippine market. Objectives of the Case Study The objectives of this study is to know (1) what are the threats that affect Nestlé’s pose in the market and (2) the strategies and...
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...Universidad Nacional Autónoma de México University of California Institute for Mexico and the United States Review: The Third Generation: Reflections on Recent Chicano Historiography Author(s): David G. Gutiérrez Source: Mexican Studies / Estudios Mexicanos, Vol. 5, No. 2 (Summer, 1989), pp. 281-296 Published by: University of California Press on behalf of the University of California Institute for Mexico and the United States and the Universidad Nacional Autónoma de México Stable URL: http://www.jstor.org/stable/1052091 . Accessed: 01/05/2011 16:00 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at . http://www.jstor.org/action/showPublisher?publisherCode=ucal. . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive....
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...Introduction Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO’S as our benchmarks to determine if the market is growing or contracting. Value Chain Analysis A value chain is a model used to disaggregate a firm into its strategically relevant value generating activities, in order to evaluate each activity's contribution to the firm's performance (Terms V 2006). Through the analysis of this model we can gain insight as to how a firm creates their competitive advantage and shareholder value. The value chain of the nonalcoholic beverage industry contains five main activities. These include inbound logistics (suppliers), operations, outbound logistics (buyers/ customers), marketing and sales, and service. Inbound Logistics (Suppliers) Some of Coca Cola’s most notable suppliers include Spherion, Jones Lang LaSalle, IBM, Ogilvy and Mather, IMI Cornelius, and Prudential. These companies provide Coca Cola with materials such as ingredients, packaging and machinery. In order to ensure that these materials are in satisfactory condition, Coca-cola has put certain standards in place which these...
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...Communications Plan Traditionally, beer is known as a critical part of Germany’s culture and directly translates to their industry practices and market behavior. According to Carroll, Preisendoefer, Swaminathan, and Wiedenmayer (1993), Germany is most notable for the highly fragmented structure of its industry, which contains many more breweries than the larger American industry. However, product concentration has not risen as expected for the market in Germany, which can be attributed to many factors including strong consumer preferences, high transportation costs, and governmental prohibitions specifically define acceptable ingredients used in German beer (Adams, 2006). Germany can increase its market share on a national level by careful and strategic expansion into other beer markets that currently have high demand for beer and less production barriers that counteract cost advantages of large-scale brewing. The most common type of product packaging used in Germany is bottling, which accounts for 60% of beer containment. Of the remaining 40% cans and kegs each makes up 20%. Canning has accelerated production capacity. Canning lines can fill 2,000 containers per minutes versus bottle lines that fill 1,100 containers per minute (Adams, 2006). The bottles used by German brewers are reusable, which adds to the high-cost of production. Expanding into new markets that support an efficient packaging mix, such as the use of canning lines will motivate German brewers to build larger...
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...PAMANTASAN NG LUNGSOD NG PASIG ALKALDE JOSE ST., KAPASIGAN, PASIG CITY A FEASIBILITY STUDY ON TRADING BREAD WITH SPREAD IN BARANGAY KALAWAAN, PALATIW, BUTING AND SAN MIGUEL, PASIG CITY In Partial fulfillment of the requirements For the degree of Bachelor in Science in Business Administration Major in Marketing Management Proposed by: Parungao, Blessieneth T. Delos Santos, Ericka Faye T. Gabrino, Kline P. Enriquez, Alineth Jasmine I. Natividad, Camille BSBA 3A Feasibility Adviser Prof. Rowena Gil September 17, 2014 Executive Summary Problem Analyzed in the Feasibility Study The problem analyzed in the Marketing aspect are the Company`s strategy, demand of the product, the competitors, and the survey results. In Technical aspect it is need to analyze the processes of the Company and equipment needed in the operation. In the part of Management aspect is how the Proponents will build relationships among every individual in the organization. How to analyze the financial projections and where the possible sources of financing are the problem organized in Financial aspect. Lastly Socio Economic aspect is the effect of the Business in the economy specifically social and environment. Company`s Objectives Objectives are set to measure the progress of the Company. In Marketing Aspect the objective is to identify the strategies to be used in Product, Pricing, Place of distribution and Promotion. Technical aspect objective is to determine the Technical...
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...been experiencing great success since starting in 1966 by expanding by over 60 outlets by 1997. As Goldilocks grew, the family realized that its management ability would be limited. In 1995, the company hired ex–San Miguel executive, Mr. Winston Marbella, to professionalized the company and bring it to market leadership. For Goldilocks, product development had become an important feature of the company. The company had over 800 products and its business could be classified into two major categories: The Bakeshop, offering cakes, pastries, breads, and native delicacies; and The Food shop, serving Filipino main food fare and desserts. Goldilocks is dominating the bakeshop industry by having a huge market share of about 70% while its closest competitor Red Ribbon was a distant second with about a 14% market share. Expansion and marketing strategy for the future was on the minds of Goldilocks management like increasing retail outlets and opening stores outside of Metro Manila. Goldilocks did not just stop there, but they set a goal to at least get 30% revenue growth every year for the next three years which could be difficult considering the economic environment after the recent Asian regional crisis. II. ENVIRONMENTAL SCANNING - PORTER’S 5 FORCES ANALYSIS • Bargaining power of suppliers Large number of suppliers (Given situation and present situation) Philppines has huge primary industry. It means there are plenty...
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...Consciousness and Awareness of the City in the Dengue Cases during the year 2012-2014 EDWIN B. AZUL JR. MARIA ANGELICA C. LOPEZ Bachelor in Applied Statistics 3-1 Polytechnic University of the Philippines PROF. HERO L. TOLOSA Instructor Abstract The purpose of this case study is to develop the knowledge and raise the awareness of the students as well as the readers regarding the Dengue fever. It also aims to classify and define the general health problems and needs of the patient with an admitting diagnosis of Dengue Hemorrhagic Fever. It will also show the risk factors, manifestations and complications of the disease which will contribute and help in assisting the patient in taking necessary actions to solve and prevent the identified problems of his own. This study evaluates the knowledge and attitude of the students at the Polytechnic University of the Philippines, Sta. Mesa, Manila, regarding Dengue. According to the annual statistical data of the patients admitted given by the San Lazaro Hospital, there has been a decrease in Dengue cases from 6,462 in 2012 to 1,923 in 2014. An investigation of whether or not knowledge of dengue translated to positive attitudes and improved preventative measures was conducted. It can be concluded that overall, a good level of knowledge was present among the respondents that corresponds with attitudes and practices directed at reducing the incidence of Dengue. Introduction Dengue fever can be accumulated by the bite of...
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...ORIGINAL REPORTS: CANCER INTEREST, AWARENESS, AND PERCEPTIONS OF GENETIC TESTING AMONG HISPANIC FAMILY MEMBERS OF BREAST CANCER SURVIVORS Objective: To provide a preliminary description of the interest, awareness, and perceptions of genetic testing among Hispanics with a family history of breast cancer Design: This cross-sectional pilot study used interpersonal structured interviews for data collection. Participants: We interviewed 48 Hispanics without breast cancer but who had a family member with breast cancer; participants lived in San Antonio and the surrounding area. Main Outcome: The outcomes were interest in breast cancer genetic testing, awareness about genetic testing, perceived risk of carrying a breast cancer susceptibility gene, and the perceived benefits and risks associated with a genetic test. Measures: Items previously used in research regarding interest and perceived genetic risk and a previously validated benefits and riskslimitations scale for genetic testing commonly used by other researchers were used to measure the outcomes. Results: Awareness of genetic testing for breast cancer susceptibility was very low, yet most (82%) participants were interested in a genetic test for breast cancer susceptibility. Participants were more likely to identify with the benefits than the potential risks of genetic testing. The most highly endorsed benefits were to know to take better care of one’s self and to undergo more frequent screening. Conclusions: Hispanics seem to...
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