Student Beans Segmentation and targeting * Target group= students * Target group divided in these segments * Multi-segment targeting: different strategies for each segment Each year a different kind of targeting. It depends on which University year they are in. Target Freshers (A) | YEAR 1: Party animals (B) | YEAR 2: Inbetweeners (C) | YEAR 3: More serious student (D) | Just arrived at university | Attending lectures and seminars | Attending all classes | Spending a lot of time
Words: 749 - Pages: 3
E & J Gallo Case Study Thirumavalavan Murugaiyan Marketing Dr.Mango Dec 2nd 2010 Topics Summary of Situation: Problem/Opportunity Identification: Alternative Actions: Identify at least three possible courses of action to address problem: Key Decision Criteria: Identify specific criteria used to evaluate alternatives: Analysis of Alternatives: Recommendations: Initial Implementation plans for the Delivery alternative : Monitoring/Control procedures E & J Gallo Winery
Words: 2625 - Pages: 11
754 • Case 24 • ABC Chemical Company Goes Global The ongoing economic recession in Japan will continue to erode consumer purchasing power and confidence; luxury goods will suffer as consumers move toward cheaper products. This is already becoming evident: consumption of cognac and premium whisky is declining in Japan. Since TWO DOGS was launched in 1998, there has been massive growth in the sales volume of cheaper products, such as ‘‘Can Chu-Hi’’ and ‘‘Hyoketsu Chu-Hi’’. These locally made Japanese
Words: 6478 - Pages: 26
each other in organizations. Power involves the capacity of one party (the "agent") to influence another party (the "target"). Authority involves the rights, obligations, and duties associated with particular positions in an organization or social system. A leader with direct authority over a target person has the right to make requests consistent with this authority, and the target person has the duty to obey. Outcomes of Influence Attempts One useful basis for evaluating the success of an influence
Words: 1340 - Pages: 6
as internal factors whereas opportunities and threats will be related to the external market. Internal Factors: Strengths • Personal knowledge of target market • Product appealing to our target market: University Students • Access to the cheap resources required to add the vibrating system to the alarm watches • Product positioning and target market will be firmly established before launching Weaknesses • Weak brand name • Inexperienced marketing team External Factors: Opportunities
Words: 402 - Pages: 2
get this goal accomplished. There are four different major categories of people that we are going to try and target. The first are the local sports families. The second are the typical sports fanatic. The third are the College Students. And the fourth are the traffic goers on route 24. Our slogan at the time is "ALL THE ESSENTIALS". But in order for us to reach different types of target market we need to add maybe another phrase after our slogan. For instance tagging on the phrase "Food, Fun, Beverages
Words: 365 - Pages: 2
category. But the primary problem in Broad-based segmentation is the CPM is still lower than the current CPM. Ad-sales was forecasting a 10% drop in CPM to $1.80$ if the current audience mix stays the same. Also, because The fashion Channel would not target a specific audience under this scenario, TFC would run the risk that their competitors would penetrate the premium segments and further erode TFC's pricing ability. "Fashionista" Segmentation: The segment shows the highest interest in fashion and
Words: 528 - Pages: 3
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities Key issue: Flare wants to deliver at least $7.5 million incremental revenue in 2009 and survive the severe economic environment. Two methods are available, one involves launching a new brand – Savvy; the other involves intensifying Flare’s penetration into the drugstore channel. Current situation of the industry: In US market, 2008, 74% women and 75% girls use fragrance products. The total US fragrances retail market was
Words: 838 - Pages: 4
Case #1. Liston Mechanics Corporation DEADLINE. 4TH CLASS, END OF CLASS SUBMISSION: BY EMAIL AT SAUGUSTE@UTDT.EDU This case gives you an overview of three DCF-based valuation variants (FCFF, FCFE, and APV), relative valuation via comps, and relative valuation via trans. Please use exclusively the data in the case. PART A You must compute the Equity Value of Liston Corp., on a stand-alone basis (i.e., pre-acquisition), for Jim Liston, by doing the following: 1. Use DCF via FCFF
Words: 347 - Pages: 2
Danny McInnis Meredith Murphy Melanie McKoin Calder Miller Elliot Beatty Red Stick Music Venue 11/15/13 FEASIBILITY STUDY WORKSHEET QUESTIONS 1. Cover Page This may seem obvious, but entrepreneurs sometimes forget this. 1.a. What is the venture name? 1.b What is (are) your name(s) and how can you be contacted? Address, phone, fax, e-mail. 2. Table of Contents This helps the reader find information quickly and easily. Include page numbers. (Again, it may seem obvious, but
Words: 6529 - Pages: 27
