JC PENNEY STRATEGIC MARKETING PLAN 2012: PRODUCT STRATEGY A Paper Submitted to the Graduate Faculty of the North Dakota State University of Agriculture and Applied Science By Alisha Liane Ostlund In Partial Fulfillment for the Degree of MASTER OF SCIENCE Major Department: Apparel, Design, and Hospitality Management April 2012 Fargo, North Dakota North Dakota State University Graduate School Title JC Penney Strategic Marketing Plan 2012: Product Strategy By Alisha Liane Ostlund The Supervisory
Words: 11736 - Pages: 47
The story is about a ski instructor named Miranda who is having several issues with her new boss, Hank because he has done and said many things over the course of the time that he has been there to show that he may be sexist. This scenario has a lot to do with perception. Perception is defined as “a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment” (Robbins & Judge, 166). This paper will discuss what perception is and how
Words: 1342 - Pages: 6
ultrasound market and Ecton definitely has been able to develop a promising and innovative product for the market. Let us look at the possibilities if the company is acquired by a large corporation. 1. Though the company was formed with the ultimate aim to be acquired but being acquired by a large corporation comes with a lot of shackles. If any company is acquired by an organization larger than itself then the large organization tends to impose its culture and working on the smaller organization
Words: 638 - Pages: 3
bring fun to the kids, and has some educational attributes in the parents ‘eyes as well. The Needs/Benefits should start first; otherwise, there will be a great risk of wasting money and time in producing an item that turns out unattractive to the target customer. Although she cannot survey kids and ask what problem they have, there are many other methods to collect information. She can examine customer’s needs by doing survey on the lead customers, staying close to the sale forces, suppliers, etc
Words: 266 - Pages: 2
A bully usually behaves differently toward persons of higher authority than to the target person. That is no different from the school yard bully who pushes someone to the ground and then turns to smile at the teacher standing nearby. In today's workplace, most bullies behave in ways that are subtle, not blatantly aggressive. They have learned, like people who discriminate based on race, that little things done over a period of time are often more frightening and intimidating than would be stepping
Words: 270 - Pages: 2
the brand. To facilitate this, a large level of engagement was absolutely necessary to create affinity for the Woodland brand as well as to educate the target audience. This meant that an awareness-only campaign would fall short. Woodland needed a campaign that would be innovative, interactive and be able to reach and engage a very specific target audience. The Pro Planet awareness campaign also needed to be precisely targeted. The specific audience chosen by Woodlands comprised young professionals
Words: 342 - Pages: 2
customers. Harrah’s had doubts on building lasting relationship with slot players, realized the importance of understanding the target customers and in order to best use of its business capital and improve its core competence, Harrah’s adopt this strategy. How did it implement its strategy? Why was it successful? Based on the customer database, Harrah’s firstly identified its target customers and their preferences and potential value; Then Harrah’s segmented the customers into 3 tiers---Gold, Platinum
Words: 384 - Pages: 2
hopefully generate a good profit for the hotel as well. Another thing I will discuss is who my target audience is and how I will create my storyboards and site maps. I will also include a test plan and evaluation procedure to which will be used to check how my website looks overall. Once I have completed all of this I will begin to code the website using HTML and adding relevant images and text to it. Target Audience The audience that I have targeted for the website are people who tend to travel for
Words: 489 - Pages: 2
deeper cause to the preceding cause etc. TARGET CONDITION: Insert a diagram that illustrates how the proposed process will work, with labels. Note or list the countermeasure(s) that will address the root cause(s) identified. Predict the expected improvement in the measure of interest (specifically and quantitatively) IMPLEMENTATION PLAN: List the actions which must be done in order to realize the Target Condition, along with the individual responsible
Words: 289 - Pages: 2
program monies. The first step is to write an abstract of your proposal; it contains a basic summary of your proposal including the name of your agency, type of agency, purpose and objectives of the project, specific interventions of the project, target population, location and setting of the project, and relevance of the proposed project to the funding intentions. (Terao & Yuen, 2003) The table of contents is the next phase of proposal submission. This page is basically a guide to what items
Words: 1341 - Pages: 6
