traveling to the same destination. The following examines cities in Canada and a market segment analysis of three target segments. Recommendations include the most attractive city and market segment as well as an example of a customer persona for Lyft’s new service. Test Market City The test market chosen for Lyft Driver Destination is Calgary. Table 1 of Appendix A shows the factors considered in the test market analysis. A higher disposable income is an indicator of higher spending on entertainment
Words: 1441 - Pages: 6
to be able to still competing in the market. Therefore, the intended target market and the appropriate marketing mix strategies to approach it has been provided. A brief budget plan has also been calculated to give an idea to Divine Doughnuts of how much the redevelopment would cost. Table of Content Executive Summary………………………………………………………………………… 2 1. Introduction………………………………………………………………………………. 4 2. Goal and Objective…….…………………………………………………………………. 5 3. Target Marketing Strategy………………………………………………………………
Words: 2315 - Pages: 10
Kendra Williams April 21, 2014 | Contents 1.0 Executive Summary 2.0 Situation Analysis 3.1 Market Summary 3.2 SWOT Analysis 3.3 Competition 3.4 Product (Service) Offering 3.5 Keys to Success 3.6 Critical Issues 3.0 Marketing Strategy 4.7 Mission 4.8 Marketing Objectives 4.9 Financial Objectives 4.10 Target Markets 4.11 Positioning 4.12 Strategies 4.13 Marketing Mix 4.14 Marketing Research
Words: 6331 - Pages: 26
External Influences Culture and Subculture Scoot primary target market includes those from Genration X and Y. This group of people values value, fun and engagement. Scoot attracts this group of people by delivering a relaxed, cheerful and contemporary travel experience. They do media advertisement by engaging them in vibrant situations to make them socially aware of what scoot has to offer and provides affordable airfares. Consumers also want to be able to tailor their own flight experience
Words: 596 - Pages: 3
opportunity management or 2) creating value by continuallyreducing costs. But captains of consumer electronics know that to survive in this global market,companies must do both simultaneously - business opportunities & new products must wed with operational efficiencies & consolidations. Closest – Upon analysis of the corporate strategy, target segment, the pricing strategy and the R&D expense, the closest competitor to our company is Foxtrotfor the following reasons 1. Strategy –
Words: 1028 - Pages: 5
focus on the individual to change behaviour. The social norm theory suggests our behaviour is influenced by the misperception of how people think. Ideal conditions for social norms marketing: the target market thinks “everyone is doing it” when in fact they are in the minority. The target market then engages in the desirable/undesirable behaviour using the justification “everyone is doing it” Misperception: it feeds itself and grows – if the norm is people are being safe, make the ‘norm’
Words: 1145 - Pages: 5
management Ultimately, the goals and objectives of any promotional campaign culminate in the purchase of goods or services by the target market. The classic model for outlining promotional goals and achieving this ultimate outcome is the AIDA model—attention, interest, desire, and action. Awareness Firms cannot sell products if the members of the target market do not know they exist. As a result, the first major goal of any promotional campaign is to attract the attention of potential customers
Words: 1414 - Pages: 6
site. Audience Discuss the audience of the website here. Note who would fit in that audience, their geographical location, how many people are in the target group, their average age, how familiar they are with computers and the Internet and other relevant facts. Make sure you discuss the most compelling thing you want the target audience to think, learn or do as a result of visiting the site. Site Map [pic] Fill out the site map above with Word drawing tools in Week 3 and
Words: 334 - Pages: 2
competition-focused and repositioning-focused positioning statements. MARK320 Social Marketing Dr Jennifer Algie Lecture 4 Segmentation, Targeting, and Positioning in Social Marketing Page 2 Market Segmentation • The principle of selectivity and concentration – The practice of dividing markets into smaller, manageable parts or segments • Segmentation is an analytical exercise by marketers to help them decide what to produce for whom. • Not just a matter of identifying ‘wants’ – it is
Words: 2360 - Pages: 10
ASSESSMENT Task 1 – ORAL QUESTIONS Research market information 1 a. According to the organisation’s marketing plan, what are the organisation’s three target markets * New builds * Renovations * Replacements * Describe the profile of each target market segment New builds- want to purchase entire suites, shop as couples, price sensitive, live in Brisbane Renovations- high quality items, different items, looking for unique and exotic, live in affluent suburbs Replacement – single
Words: 266 - Pages: 2
