or persons. PART 1: Research Background Research the selected brand using both its Web site and articles in the AIU Library's full-text databases, and address the following: What does the brand mean in today's market? How has it evolved over time? What is the target market(s) for the brand? Has that changed from the past? How is the competition positioned? This section of the assignment requires the use of articles from the AIU Library's full-text databases. Articles are found in periodicals
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Virgin Mobile Pricing Strategy Situational Analysis Virgin Mobile, a MVNO is planning to launch its services in USA. It’s target is underserved Demographics of 15-29 years as this age group is underserved by the regular telecom operators due to their low credit score ( Under 18 demographic cannot go for contract). They are planning to launch their product with service offerings that focuses on value added services. Problem Statement * The industry structure is such that supports post-paid
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needs and wants of the target market, and develop new products or services. Dr. Pepper/7Up has used the offering concept, which is why it is the largest non-cola soft drink enterprise in North America. The company has the right mix of products, target markets identified, and the type of soft drink that will appeal to the consumers. 2. How would you characterize the competitive situation for Dr. Pepper/7Up, Inc. and Squirt in the U.S. carbonated soft drink industry? The market is commanded by three
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incurred a loss of $ 3 million in the year 1993 and the ratio of their bad debts totaled up to 2.3 percent of receivables (as against bad-debt ratio of 1.9 percent of its nearest competitor Hallmark.) The loss resulted cutting back on many direct market activities such as mass mailing.etc, which would have further accelerated the bad-debt ratio. To cut down on the losses, the company decided to hike the transaction fee levied on retailers by a massive 10 percent. The decision was opposed and the
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Guam Visitors Bureau is a public non-profit corporation and functions as a destination marketing organization. GVB’s function today is limited to advertising campaigns in the various target markets and to undertaking qualitative and quantitative marketing research. Tourism Industry: Tourism industry was the
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a record $55 billion on their pets, according to the market research firm Packaged Facts, more than the gross domestic product of Belarus.” (Martin) There looks to be no end to the expansion of the pet products market in the near future. How do marketers decide who to target and how best to appeal to targeted buyers? Who is the target market for the premium dog product brand? Marketers use demographics to define their target market. They look at things like age, gender, income level, educational
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(1) correctly identify Calyx’s optimal target segment and (2) develop a marketing mix that effectively and efficiently reaches this segment. To reach this segment, Calyx should advertise through print media outlets whose readership values Calyx’s unique offering, namely flower longevity and freshness, and continue to pursue in-store promotion opportunities with select home décor retailers and upscale department stores. Problem Analysis Segmenting the market by looking solely at the demographic
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Buying by most of the customers to whom the products were shipped in directly to their homes. CHANGING MARKET SCENARIO ➢ Majority of the companies customers are in the Age bar of 45+ ➢ There is low unemployment in the market ➢ Lack of young consumers, which can then become the potential business for the company by offering the products and services for the youth TARGET AUDIENCE ➢ Middle to higher income families above 45 age ➢ Specially targeted to the married
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shops and galleries along the main street. We will specialize in coffee, tea, cappuccino, frozen cappuccino, and homemade cookies and brownies. There are no other shops that only serve coffee in Old Town, the nearest being over five miles away. Our target audience is intellectuals/artists/writers. Currently, there are no places in the surrounding area that cater to artists and writers. The Perfect Cup will serve this area well. Vision and Mission Statement The Perfect Cup will become the foremost
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given the stage of the project. Starbucks used the scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers
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