are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals effectiveness. IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals effectiveness. IMC Campaign case study and analysis 500words+ppt Students are requested to analyse an existing IMC Campaign target audience, objectives, message execution, appeals
Words: 265 - Pages: 2
negative way. This also plays a role in social status and attracting the opposite sex in some cases. Advertisers take a huge risk by spending large amounts of money on their ads, if their ads do not work that is a huge profit lost. The advertisers must target an audience that they believe will most likely be the ones to buy their product. They need to do it in a clever enough way to catch the attention of the people that are viewing their ad. For vehicle ads they add in things that attract people with
Words: 1285 - Pages: 6
their business grow in the most efficient way possible. LSB is aiming to lead the way in customer satisfaction with the most updated and best product on the market. Our biggest challenge is to prove to customers that we are the product to put their trust in and continue our growth with the Voyager Elite and Voyager Slim II. Financial and Market Performance Our company in the last four quarters has made giant strides from one quarter to the next. At first we made goals that were realistic to us
Words: 1071 - Pages: 5
chosen target audience Investigation|What did you decide?||Teacher feedback|Response to feedback| 1. What is the name of your festival?|My music festival is going to be called Violet festival. I chose violet because when you talk about the word Violent you associate it with a vibrant and mystical color which is what the festival will be all about, peaceful, calm and vibrant.http://en.wikipedia.org/wiki/Violet_(color) – Source.|||| 2. What is the target audience for your festival?|The target audience
Words: 1048 - Pages: 5
and too much information provided in the record and I agree with her. Though, the emphasis is made on the energetic and even revolutionary music that appropriately creates the mood to the whole commercial and is directed predominantly on the male target group. In the third advertisement, analyzed by Cristina, the music, voice, and information are well matched and the advertisers got their point in a relatively small period of time. Though it is not based on a lot of facts, it is fun, informative
Words: 364 - Pages: 2
1 Target market are Women, Married or in a relationship, between age of 21-45, socioeconomic group A, and located eastern South. Target market can be further segmented according to age, working status, weather or season. Moreover married men are also potential customers as they would buy the product as a gift. Special gift packaging would be attractive, maybe a non-polished, light in colour wooden box containing an organic irregular Loofa textured at the sides, and an organic foot scrubber in addition
Words: 324 - Pages: 2
The consumer will not be able to tell which flavor they have until they take a bite. Target Audience: The target market that Marshmallow Mystery is focusing on children from the age of 2 to teenage year. Marshmallow Mystery will be a healthy cereal with very little added sugar. It will offer the children all the vitamins and minerals they need but do so in a unique way. The key reaction of the target audience is that they will quickly fall for the cereal. The plan is to do a trail period
Words: 353 - Pages: 2
makes them feel more important.. Then there is the brand that can come from Wal-Mart where people with money do not purchase because they feel that will not live up to social status. There are three different target markets from each of the three brands. Those brands would be Gucci, Marshalls, Target. The three different brand of clothing all get the same results, which is to appropriately cover the customer, but each brand contains a higher quality and social significance. Throughout this essay, I am
Words: 1081 - Pages: 5
Introductory Page This aspect covers the product description, target market, demand and supply analysis, and demand and supply Gap, marketing programs, pricing structure and projected revenue, contains also the information about the Aqua Long Life Refiiling Station. The business area where will be put up and who are really the target customers of Aqua Long Life Water Refilling Station. Our strategies on how we stimulate and satisfy the target customers’ needs and wants and expectation through the product
Words: 2110 - Pages: 9
Assignment for Week 10 Jennifer Mininno 04/13/2012 1. What are the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? The New Beetle target markets included VW new core audience of 18-34 and Baby Boomers. Gen-X audience: - Younger people (18-34), single or married without children, students or professionals - Enjoy active
Words: 1205 - Pages: 5