the car itself? NO. The core product would be convenience to your customers. Your customers can also travel by bus or taxi. But they prefer cars because of convenience as well several times because of status symbol. Thus the core product in case of Tata cars will be convenience and value for money whereas in case of BMW it will be Status symbol. Thus the concept of core product is simple. The Actual product is the one which is manufactured after a decision has been taken on what your core product
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a head-on collision? As off August 2007 there was nofurther information on this topic though. CAPITALIZING ON TATA MOTORS’ SUCCESS Arguably, one of the most significant aspects of a business’s strategy is constantenvironmental scanning, or looking for opportunities that will either help a business grow or salvage plummeting profit margins and stock values. In the case of Tata Motors, and thecreation of the Nano and OneCAT from a line of service and military vehicles provide a varietyof different
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case talks about how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing director of Tata Motors into the Nano Project. The case raises questions around breaking the price-quality barrier and changing existing internal processes to accommodate revolutionary new ideas. The dilemma of success—Tata Nano was a runaway
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Companies such as Tata Motors have come up with a car called the Tata Nano which is the worlds most affordable car in every sense of the way. 2. Would you describe Tata Motors’ international strategy as global, or multi-domestic strategy? Explain your answer. Does this appear to be the optimal strategy? Tata Motors's strategy would be considered a global strategy. In 2012, the corporation had operations in over 80 countries and had gross revenues of $83.5 billion in 2011 (Gamble, 361). Tata Motors' focuses
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Introduction In 2008, Tata Motors paid the Ford Motor Company $2.3 billion for U.K. based automakers Land Rover and Jaguar. Jaguar’s new owners face challenges of their own. Some have criticized the acquisition on the grounds that the brands are not compatible with the low-cost cars, trucks, and commercial vehicles that have long been Tata’s mainstays. Tata Motors is a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and
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2015 Marketing Management-1 Project: Tata Motors ------------------------------------------------- Submitted by- ------------------------------------------------- Ranjith Narayanan 0315/52 ------------------------------------------------- Ritesh Kumar 0325/52 ------------------------------------------------- Saahil Nagrani 0335/52 ------------------------------------------------- Sandeep Kumar Pal 0345/52 ------------------------------------------------- Sarthak A Nayak 0355/52
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| | |Marketing Plan | | | |The Range Rover Evoque | | | |
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Gain brand awareness * Become the Top1 seller in B2 category * Obtain popularity in social media | * Increase sales * Alter people from riding motorcycle to driving Nano * Let people involve social media of Tata * Gain attention from youth | Both Nissan and Tata wants to increase their sales in India, which I think, is their most important goal. Separately, for Nissan, they corporate with the most popular Bollywood actor, Ranbir Kapoor, to produce a series of TV commercials
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International Journal of Humanities and Social Science Vol. 1 No. 7; [Special Issue –June 2011] Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty Asghar Afshar Jahanshahi (Corresponding Author) PhD Scholar in Business Administration Department of Commerce & Research Center University of Pune, India E-mail: Afsharasghar@yahoo.com, Phone: 00919890581970 Mohammad Ali Hajizadeh Gashti Department of Management, Faculty of Management and Human
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attempted to construct flagship stores where customers’ demands were high. Through joint venture with Tata Group, India’s largest business conglomerate, Starbuck had access to premium real estate where demands were high. Consequently, it can draw customers’ attention to its business. Furthermore, as Starbuck did not do advertisement, it depended on word of mouth, which was very successful. Hence, joining Tata group could enable Starbuck achieve its
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