General Motors’ Crisis Communication Plan Public Relations & Corporate Communications Company Overview General Motors (GM) is an American global car manufacturer headquartered in Detroit Michigan. Employing 202,000 people, GM produces automobiles in 31 out of the 157 countries in which it conducts business. In 2011, GM succeeded in surpassing Toyota and Volkswagen with the largest number of sales worldwide, 9.03 million vehicles1. At the heart of General Motor’s charge is customer satisfaction:
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Munich, Germany: People today, by and large don’t trust the American Auto Industry; Many feel disenfranchised and feel these companies are too tied to fossil fuels and make shallow attempts to move technologically towards more sustainable practices; The BMW Group, however is pushing the boundaries’ of sustainability NOW with its Efficient Dynamics Program just as it did going as far back as the early 1970s. BMW has been a leader in sustainability since before there was pressure on companies to
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Masters Programmes Assignment Cover Sheet Submitted by: Date Sent: 17-06-2015 Module Title: Economics Of the Business Environment Module Code: IB8270 Date/Year of Module: Jan 2015 Submission Deadline: 17-06-2015 Word Count: 2860 Number of Pages: 22 Question: Q1: Choose a firm or an organisation. It must not be BA, Nippon Steel or Cemex It could be a business/organization you work for or any other in which you are interested. Set out the performance
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a major period in American history, when a number of political, global and social events came together to create a ‘perfect storm’. The Seventies was an era filled with people seeking self-fulfillment (The ‘Me’ Decade), where the nation was growing at a fast pace. People, during this time, concentrated on their own leisure and happiness. Behind the narcissism and selfishness of many people’s attitudes, an oil crisis struck America which largely impacted the automobile industry and led to a rise
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I. LEVELS OF ECONOMIC INTEGRATION A. THE FREE TRADE AREA—ALL BARRIERS TO TRADE AMONG MEMBER COUNTRIES ARE REMOVED, BUT MEMBERS MAY DECIDE THEIR OWN TRADE POLICIES TOWARD NONMEMBERS B. The Customs Union—Free Trade Area plus a common trade policy toward nonmembers C. The Common Market—Customs Union plus free flow of labor, capital, and technology among members (factor mobility) D. The Economic Union—Common Market plus integration of economic policies such as monetary policies, taxation, government
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Chevrolet, which is referred to as Chevy, was founded in the early Twentieth Century. Chevrolet produces American cars and is sold by most automotive markets worldwide. After Chevrolet’s inception they were then bought over by General Motors. The Chevrolet products that are introduced to the market are aimed to adapt to the American consumer, and the consumer’s ever changing social changes and the consumer’s values and trends. With that said Chevrolet has invented a green car that adapts to the
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1. Ch.1 - 8 -- As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher. Key issues and concerns 1. The key issues and concerns relating to any research project such as to estimate the sales potential in the
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I. Who are we ? 1. Background 2. Product line 3. Organizational Structure 4. Figures 5. Mission, Vision and Values II. Macroenvironement dynamics 1. Macro-environment - Influences PESTEL 2. Industry Sectoral Dynamics - Industry characteristics - Description of the recent sectoral dynamics - Positioning in the sector - Porter 5 forces analysis - Analysis of the competitive position III. Strategic Capacity Analysis 1. Goals and Targets 2.
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companies and industries have been trying to find loopholes in the Clean Water Act since it was passed 40 years ago.The Clean Water Act is a law that protects America’s oceans by governing water pollution. The gaps in the law
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difficulties that needed to be overcome as well as the gains that Ford expected from the project. New technology allowed Ford to overcome most of the difficulties it had faced in earlier attempts to produce a world car. IT was flanked by major organization changes within Ford. Globalization did not spell obvious success though. While Ford may in the end have succeeded in building an almost global car, it did not necessarily build a car that was competitive in various markets. The Mondeo project resulted in
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