I. Market analysis 1. Product overview Beauté Parfaite is a product line of Vietnam, built to develop and exploit the market for male cosmetics. This is a unique product line serving male clients. With the company’s experience, Beauté Parfaite is high quality product line, in accordance with Vietnam’s consumer style. The product includes body lotion, facial cleanser, perfume and wax. With an average price level, Beauté Parfaite aims at customers who are students. Some features of the product:
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awareness: increasing awareness of obesity problem in aus * convenience factor: traveling for biz or leisure, popular pack size 600ml * other drivers not applicable for aus: climate, lack of clean drinking water (mexico, united arab emirates), fashion (france, italy, austria) THREAT: * environmental awareness: impact of bottles (plastic) on landfill, carbon output of production and distribution * substitute: tap water (low environmental impact, cheaper, readily available) * water
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Today’s agenda Agency credentials Media Scenario of 2010 Channel profile p Agency Working process & Planning Process & Tools used NMS findings Media Planning process Channel performance Channel reach & share Peak Vs Off peak analysis Resources/tools to use R / l Market, Industry & data analysis GREY : At a Glance Name Establishment Corporate Address No. of employees Male Female ratio No. of Clients No of Department : GREY Advertising BD Ltd. : 1996 : House # 6, Road 137, Floor 5, Block SE(D)
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Creating the Fashion brand Figure 1 Alexander McQueen SS 2010, Source: Google Images Content : 1. Introduction……………………………………………………………………page 3 2. The Product, the target consumers and the brand personality………………....page 4 3. Description of the Value Chain………………………………………………..page 6 4. The role of ICT………………………………………………………………...page 7 5. Overview of the Buyer and the Merchandiser functions………………………page 7 6. The Concept of the carrier bag model………………………………………....page 7 7.The roles of the
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2.0 Part Two: Analysis and Findings [pic] 2.1 Background/History of Bata Shoe Co. Bd. Ltd.: [pic] The business that became the Bata Shoe Organization was established on August 24, 1894 in Zlin, Czechoslovakia by Tomas Bata, and included his brother Antonin and sister Anna. Although this business was new, the Bata name had been part of a tradition of shoemaking for eight generations, spanning three hundred years. It was one of the first modern-day shoe 'manufacturers', a team of
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Central and South America, CIS, the Middle East and Africa. The Samsung Electronics Co. invited us as a consultant to design strategy for its company. Our team will be responsible for making a report on the company that will contain a detailed analysis of the company and then formulating strategy for Samsung. The case was presented in front of us that describe the current situation of the company. We will try to fully analyze the situation and prepare a detailed report on it. HISTORY OF THE
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Goals……………………………………………………………………………………………………4 * Competitive Advantage………………………………………………………………………..4 3. Situation Analysis…………………………………………………………………………………………..5 * SWOT Analysis……………………………………………………………………………………..6 * Competitor Analysis……………………………………………………………………………..7 * Company Analysis…………………………………………………………………………………7 * Customer Analysis………………………………………………………………………………..7 * Industry Analysis…………………………………………………………………………………..8 4. Market-Product Focus………………………………………………………………………………….10 * Marketing-Product
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of e-commerce is pushing the popularity of online shopping. Only by connecting your computer or smart phone with the internet, opening the website and searching for goods, you can easily get whatever you need. This new method is known as the new fashion of shopping. Currently, in China, about one of four consumers is online shopper; while, this number in Europe and Korea is two of three. ( Jia-xin, et al. , 2010). It is obvious that the trend of shopping through the internet is growing more and
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ZARA By Promode Gabriela Andrade Diego Farfán Cristina Neira Gabriela Muñoz SEARCH STAGE About INDITEX Industrias de Diseño Textil S.A (INDITEX) is a large Spanish corporation inside the fashion industry. This group is related with different companies that deal with activities involved in textile design, production and distribution. Amancio Ortega Gaona is the founder and chairman of INDITEX. INDITEX headquarters are located in Arteixo, a village in the province of
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Case 3-4: LVMH: Managing the Multi-Brand Conglomerate 1. LVMH’s diversification represents the group’s strong presence in the luxury goods market as a whole with products from the fashion and leather range, wines and spirits range, watches and jewelry range, perfumes and cosmetics range, and finally the selective retailing range. This strategy aims to claim market share in market segments that are interrelated with the specific customer segment as the common denominator. LVMH is a market leader
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