Retail and Services Marketing CW2: End of Module Assessment - Retail Marketing Plan (Proposal) (Unit 10) This assessment is the culmination of all your work in this module. You are required to draw up a marketing plan (which you are to present to them in the form of a proposal) for a clothing store chain to enter a country of your choice from the following countries: Bangladesh, Canada, Germany or Kenya. In order to present a well-constructed plan you must carry out a thorough evaluation of the
Words: 475 - Pages: 2
Altius Golf and the Fighter Brand A. Current Situation The retail channel for golf is composed of two broad categories: on-course and off-course. Altius maintained a steady position in the on-course market with nearly 100% penetration of outlets, where no other competitor had a presence in more than 80% of on-course shops. Conversely, Altius’ market share in the off- course channel is clearly eroding, falling by more than five points between 2008 and 2012. Altius’ loss of off-course market share
Words: 1002 - Pages: 5
9-913-578 REV. MAY 1, 2014 ROBERT J. DOLAN SUNRU YONG Altius Golf and the Fighter Brand Introduction Evelyn Gracie, CEO of Altius Golf, took a deep breath before introducing the company’s new golf ball strategy to the board. Several years after the global recession of 2008–2010, the private-equityowned company’s revenues had not fully recovered, and there had been grumbling among some of the directors that the old strategy was no longer working. Gracie had been hired at the end of 2012
Words: 4792 - Pages: 20
Louis Vuitton in India Retail Marketing Strategy 1. Assess the opportunities and threats for Luxury goods in India. Is there a product- market fit for luxury goods in India, in particular, given that India is still a low- income economy overall? A. Opportunities 1-The first mover advantage amongst the luxury goods segment. Also the historic business association with the LV brand create a strong brand recall in this segment. 2-The emergence of of high net worth consumers which is the
Words: 1486 - Pages: 6
http://www.engagementinnovationsummit.com/wp-content/uploads/2014/10/medium-bdaily-logo.png .Tomaszewska J. Retail from the inside. Retail is the sale of goods to consumers, not for resale, but for use and consumption by the purchaser. The retail transaction is at the end of the supply chain. Manufacturers sell large quantities of products to retailers, and retailers attempt to sell those same quantities of products to consumers. Retailers can be categorizing by a type of products which
Words: 10202 - Pages: 41
IMPROVING THE RETAIL EXPERIENCE SUBMITTED BY: Siddharth K. Mehta Associate Consultant EXECUTIVE SUMMARY Even with all the money spent in handling the communications around a brand, so much of a consumer’s intellect of a brand comes through the retail experience. This is particularly true in a retail environment where ensuring brand and retail consistency can be more stimulating than with the manufacturing of products. The entire sense of the retail store strengthens the brand’s image of
Words: 4250 - Pages: 17
than gasoline? Problem Definition In this research we will be looking to find out why is diesel fuel more expensive than gasoline despite historically being cheaper to produce. This paradox did not exist prior to 2004 but after that year diesel retail prices became consistently higher than those of gasoline,. As we look at different aspects of this situation we will uncover that there are several main reasons for that: 1. Transition to cleaner diesel fuels made the production more expensive
Words: 1856 - Pages: 8
INTRODUCTION. Department: Interior Design Dissertation topic: retail outlets QUESTION: Why are international brand outlets not localized? And how successful are they by not adapting to the local environment? "A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company", this is said by Amir Kassaei, who is known as one of the top chief creative officer DDB worldwide. The brand is not all about the product; its success depends
Words: 1365 - Pages: 6
makes me want these brands. There are many clothing brands which I have been loyal to but for my individual assignment I have chosen Zara, as it is the new sensation in the market. Being a shopaholic my self I love the brand as they really have a great collection. 2. OVERVIEW 2.1 Background Zara is a flagship brand of the Spanish retail group, Inditex group. Inditex is the world's largest fashion group, which owns other fashion brands such as Pull & Bear, Massimo Dutti, Bershka, Stradivarius
Words: 4386 - Pages: 18
hardware units. Some of the multimedia products include iTunes, iWorks, and iLife. In the coming months of 2012 Apple Inc. will be announcing a reveal of a new multi-functional refrigerator; this new revolutionary product will be named the iFridge. When it comes to marketing the iFridge, Apple Inc. will gather information based on industry trends, consumer demands, revolutionary Apple technology, and four P’s, Price Promotion, Placement, Product. In addition the iFridge will have the well known characteristic
Words: 8515 - Pages: 35
