noopurJournal of Fashion Marketing and Management Emerald Article: Postponement and supply chain structure: cases from the textile and apparel industry Hassan Chaudhry, George Hodge Article information: To cite this document: Hassan Chaudhry, George Hodge, (2012),"Postponement and supply chain structure: cases from the textile and apparel industry", Journal of Fashion Marketing and Management, Vol. 16 Iss: 1 pp. 64 - 80 Permanent link to this document: http://dx.doi.org/10.1108/13612021211203032
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9-913-578 REV. MAY 1, 2014 ROBERT J. DOLAN SUNRU YONG Altius Golf and the Fighter Brand Introduction Evelyn Gracie, CEO of Altius Golf, took a deep breath before introducing the company’s new golf ball strategy to the board. Several years after the global recession of 2008–2010, the private-equityowned company’s revenues had not fully recovered, and there had been grumbling among some of the directors that the old strategy was no longer working. Gracie had been hired at the end of 2012
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Retail Sales – Australia Australian retail sales underwhelm again, as expected • Australian retailers continue to eke out small gains with sales up 0.2% in February after a 0.3% gain in January and a flat December. The February result was in line with consensus. That's a weak picture though with trend growth in nominal sales tracking at a 1% annual pace. • The detail was also patchy. Food retail rose 0.3%mth but was basically flat over Q1; clothing retailers saw a 1.4% fall; department stores had
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is as a result of hard work, intensity and perseverance over time. The brand’s fashion sense is best suited to all times, ever more inspiring and engaging stylish clientele home and abroad. Le Château is presently sold exclusively through its 236 retail locations and has a strong financial base. It has 10 stores under license in the Middle East and has an
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customers, especially for those premium brands that are developing smaller models with stronger retail appeal, the premium brands need to offer more rational purchase benefits in the form of lower running costs coupled with smaller and more practical models. Primary benefits sought by premium brand car buyers compared with buyers of all brands, June 2011 Base: 6,162 car buyers [pic] Source: Trend Tracker Alfa Romeo Brand Example Making a brand appeal on a more emotive basis with a strong
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Summary – Clean Edge Razor: Splitting Hairs in Product Positioning Paramount Company developed a new non disposable razor called Clean Edge. The product was designed to provide superior performance by adding new technology to stimulate the facial hair, which allowed a more through shave. The question arose on how to market the new product. There was an overwhelming vote by the executives to have this product launched in the super-premium, for pricing reasons; however the question also aroused
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Louis Vuitton in India Retail Marketing Strategy 1. Assess the opportunities and threats for Luxury goods in India. Is there a product- market fit for luxury goods in India, in particular, given that India is still a low- income economy overall? A. Opportunities 1-The first mover advantage amongst the luxury goods segment. Also the historic business association with the LV brand create a strong brand recall in this segment. 2-The emergence of of high net worth consumers which is the
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School of Management OUTLINE I. Introduction a. Statement of the Problem ............................................................. b. Background of the Study and Market Trends ................................ 1. 1997 Asian Financial Crisis 2. The Late 2000 US Property Bubble 3. Real Estate Market Trends II. Analysis of the Philippine Real Estate Industry………………………………….. III. Conclusion .....................................................................................
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dollars in 2012 and is expected to make 154 billion dollars by 2021. Skin Care in the United States Skin care has become a big trend in the United States as consumers look for anti-aging creamers to assist in skin health care. New product innovation drove skin care growth in 2013, with products like blur creams and face oils. Women responded positively to the new products and additionally men have become interested in skin care products and have helped in the promotion of sales. Competitor
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discounts available, and how .com pricing and product quality compare to traditional retail locations. In these discussions, Amazon is always one of the first sites considered. How Amazon accomplishes its ability to predict consumer trends, ease purchasing transactions and deliver products quickly and efficiently is as much about common sense as it is about strategy, integration, utilization and creation of new technology. When Amazon’s founder Jeff Bezos began analyzing a business to begin utilizing
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